Nutifood leads the market for ready-to-drink milk powder for children in Vietnam.

Nutifood's products are diverse and rich, offering many choices for customers. Photo: Nutifood

The results have just been announced by NielsenIQ, a leading market research company from the US, based on research data in the Vietnamese market for 1 year, from July 2023 to June 2024. According to the report, Nutifood's sales in the ready-to-drink infant formula segment accounted for 42.3% of the market share, 2.6 times higher than the second-ranked company in the rankings.

Customers shop at Nutifood Nutrition House. Photo: Nutifood

Mr. Tran Bao Minh, Vice Chairman of Nutifood Board of Directors shared: “Founded by doctors and nutritionists, Nutifood always strives to bring the best nutritional essence of Vietnam and the world to serve the health of Vietnamese people, especially children. Over time, our products have become increasingly diverse and rich, becoming a “powerful assistant”, providing effective nutritional solutions, helping mothers take care of the health of their children. We are also very proud to create quality products that can compete fairly with imported products of multinational companies around the world, affirming the value of Vietnamese brands”.

Born more than 2 decades ago, Nutifood has become a familiar nutrition brand, an "expert solution" in health care from children to adults, trusted and chosen by millions of Vietnamese families.

Customers trust Nutifood products to supplement nutrition for their children. Photo: Nutifood

Many products have been successfully researched by Nutifood nutrition experts in Vietnam and Sweden, and have been welcomed and trusted by mothers, such as product lines under the Nutifood GrowPLUS+ and NuviGrow brands,...

In particular, the Nutifood GrowPLUS+ brand has been honored to top the market share rankings in the powdered milk and ready-to-mix powdered milk segment for children for 5 consecutive years (2019-2023).

All Nutifood products are researched and manufactured according to specialized, exclusive formulas, to best meet the nutritional needs of consumers. In particular, powdered milk and ready-to-mix powdered milk products for children are developed based on the FDI formula, building a launch pad for "Strong resistance - Good digestion", helping children grow tall, smart, healthy, and develop comprehensively both physically and mentally.

Customers trust and choose Nutifood products to supplement nutrition for their children. Photo: Nutifood

Ms. Kim Ngan ( Long An ) shared her experience of raising children with Nutifood: “As a mother, I always wonder and research to find the best product for my baby. After more than 2 years of giving my baby Nutifood GrowPLUS+ milk, my baby not only gained weight and became chubby, but also grew very well in height. Seeing my baby become healthier, smarter, and more agile, I am extremely happy. Luckily, when people look at the baby, they ask me what is the secret to taking care of my baby so well? At those times, I immediately introduce my powerful assistant, which is Nutifood products.”

To best serve the health of Vietnamese children in particular and the people in general, Nutifood has invested in building the Ho Chi Minh City Nutrition Research Institute (NRI) and the Nutifood Nutrition Research Institute Sweden (NNRIS) - a place where leading experts gather to take the lead in the world's most advanced technologies and solutions to bring nutritional quintessence to serve Vietnamese people. The products are manufactured at Nutifood's modern factories in Sweden, Vietnam and Singapore. All factories meet strict standards and are certified for quality management such as: FSSC, Halal, ...

Currently, Nutifood's products for children in particular and for Vietnamese consumers in general are widely distributed through a diverse channel system nationwide such as: Milk stores and agents; supermarket chains (BigC, Coopmart, Emart, Aoen, ...), mother and baby chains (Con Cung, Avakids, Kidplaza, Milk World, Bibo Mart, ...); Nutifood Nutrition House. Modern mothers can also easily order through e-commerce platforms such as: Shopee, Lazada, Tiktok, ... or delivery apps such as: Grab, Shopee food, ... Nutifood also regularly organizes livestreams so that consumers have the opportunity to "hunt" for quality products at the best prices.

Source: https://laodong.vn/suc-khoe/nutifood-dung-dau-thi-truong-sua-bot-pha-san-tre-em-tai-viet-nam-1382768.ldo