Perato - Sports fashion brand in Vietnam

When sports become a lifestyle, fashion must also change

Sportswear used to be a product line serving exercise, completely separate from the rhythm of daily life. But in recent years, when health became a priority and exercise became the center of modern lifestyle, sportswear also took on a new role - representing a flexible, active, free lifestyle.

Globally, the athleisure trend – a mix of performance and fashion – has reshaped the dressing habits of millions of people. In Vietnam, the trend began to spread after the pandemic.

Vietnamese people increasingly pay attention to dressing comfortably, moving easily, but still expressing personal aesthetics in many living situations. Accordingly, sports fashion is no longer limited to the gym, but has stepped into everyday life.

Vietnamese people increasingly prioritize comfortable, aesthetically pleasing clothing (Photo: Perato).

Perato brings quality products through the application of technology and optimized design (Photo: Perato).

Perato - Redefining sportswear from a lifestyle perspective

Not following the "workout wear" trend, nor choosing the direction of fashionizing sports in a show-like way, Perato has a clear mission to reshape sports fashion as part of a flexible lifestyle.

For Perato, a sportswear not only serves exercise, but also must convey the spirit of healthy living, proactive living, and stylish living - in line with the real life rhythm of modern Vietnamese people.

Perato was born with the mission of accompanying Vietnamese families to live more flexibly and with better quality (Photo: Perato).

Perato’s designs are inspired by lifestyle rather than sport. The products are developed for everyday activities; for users who maintain their exercise routine; for outdoor activities; for exploration trips or for young people who love to exercise and have a strong personality. This grouping helps the wearer choose the right product to suit their lifestyle, instead of being constrained by a fixed training scenario.

For Perato, each product is not just an item to wear, but an option to live more flexibly and with better quality.

Perato brings energetic, easy-to-use outfits to Vietnamese families (Photo: Perato).

Design and Technology - The Foundation for Perato to Enhance the Wear Experience

Perato develops designs based on research on the body shape and movement behavior of Vietnamese people. Products are optimized in shape while ensuring functionality during movement. The neutral color palette is easy to coordinate, the modern design details help the wearer feel confident in many situations.

Perato products are optimized for the body shape and movement of Vietnamese people (Photo: Perato).

In addition, a series of advanced technologies are applied. CoolFlex creates a cool feeling when wearing, useful in hot and humid conditions. AirWicking helps absorb and evaporate sweat quickly, keeping the body dry when moving. Smart Quad-Knit provides multi-directional stretch but still keeps the fabric durable and does not stretch.

Anti-UV technology helps protect the skin from the effects of sunlight during outdoor activities, antibacterial ability is integrated in some product lines to effectively control odor. In addition, Perato also develops a product ecosystem including shoes, bags, hats, socks, underwear, all aimed at supporting the wearer in life and movement in the most natural way, without limitations.

With Perato, technology is the core value that helps the wearer experience the difference from the first feeling, flexible, neat, true to the lifestyle of the new generation.

Perato develops a diverse and complete product ecosystem for the whole family (clothes, shoes, bags, hats, socks, underwear) (Photo: Perato).

"When exercise is no longer a physical activity alone, but becomes a comprehensive way of life, fashion must also change to keep up. In that flexible living journey, Perato not only launches fashion products, but also brings standards of dressing - living and expressing oneself to modern Vietnamese people," said a Perato representative.

Source: https://dantri.com.vn/giai-tri/perato-thuong-hieu-thoi-trang-phong-cach-the-thao-tai-viet-nam-20250520145652083.htm