Merging provinces and administrative units not only opens up new economic and social development space but also provides an opportunity to position and elevate indigenous cultural values. Connecting diverse spaces with diffusion and interaction creates a unique identity with brand value, affirming the soft power of the locality in a new look.
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| Vinh Long province has great potential for ecotourism development. |
Maintain effective cultural sector operations
The Ministry of Culture, Sports and Tourism said that in recent times, upholding the spirit of "Culture is the foundation - Information is the conduit - Sports is the strength - Tourism is the connecting bridge", the whole industry continues to strive, steadily entering the new era of the nation; thereby continuing to gradually affirm the viewpoint "Culture must light the way for the nation", "Culture must be placed on par with economics, politics and society".
After merging provincial administrative units, Mr. Cao Quoc Dung - Deputy Director of the Department of Culture, Sports and Tourism of the province, said that the department quickly stabilized the organization, maintained operational efficiency, and implemented many key tasks.
The basic apparatus is completed with a total assigned staff of 782 people, including 655 civil servants and public employees. Offices for departments and affiliated units are arranged, and repairs and renovations are carried out to ensure stable and uninterrupted working conditions for the people.
Accordingly, in the cultural field, the department will submit to the Provincial People's Committee for approval the Project on Management, Protection and Promotion of the Heritage Value of the Art of Hat Boi in Vinh Long Province for the period 2025-2030, with a vision to 2040.
Implement the Don ca tai tu project phase II in 2025. Continue to advise on the implementation of tasks related to the film "Stories by the monuments"; make a film about Major General Le Cong Truong to make the film "Generals of the Coconut Land"; deploy and organize tasks for the Ho Chi Minh Sea Trail Stele Writing Contest in Thanh Phong commune; prepare dossiers to propose special national monuments for 2 locations of the Ho Chi Minh Sea Trail. At the same time, provide professional guidance to the commune level; review all plans, programs, and legal documents to advise on adjustments and issue new appropriate documents.
The key tasks are to continue advising on the promulgation of legal documents in the cultural field such as: Resolution of the Provincial People's Council stipulating the content and level of expenditure for the Vinh Long Provincial Literature and Arts Awards and competitions in the field of literature and arts organized by the Provincial People's Committee; Resolution stipulating the level of expenditure for activities to prevent and combat domestic violence; stipulating the standards and methods of evaluation and review of the titles "Cultural Family", "Cultural Hamlet, Quarter, Area", "Typical Commune, Ward"; regulations on management, protection and promotion of cultural heritage values, etc.
Ms. Nguyen Thi Quyen Thanh - Member of the Provincial Party Committee, Vice Chairwoman of the Provincial People's Committee, acknowledged the proactive spirit, overcoming difficulties, and maintaining the pace of work after the merger of the culture, sports, and tourism sector. The province will continue to pay attention to and remove difficulties in headquarters and facilities so that officials, civil servants and public employees can work with peace of mind. The sector is requested to focus on reviewing and arranging reasonable personnel, avoiding overlap, ensuring effective operations, focusing on the right focus and functions after the merger.
Enhance competitiveness and tourism brand
As administrative boundaries expand, the network of tangible and intangible heritages becomes more massive, which is a valuable resource reserve that creates a solid foundation for tourism development based on cultural materials, facilitating the connection of destinations, forming unique inter-regional tours, and providing diverse experiences.
Deputy Director of the Department of Culture, Sports and Tourism Nguyen Thi Ngoc Dung shared that in a new space with great potential for tourism development, it is important to create brand recognition.
The immediate task is to merge tourism associations in the three old localities, create slogans, issue green tourism criteria, link tourism development with the new rural construction program to develop infrastructure, train human resources, promote regional linkages with provinces and cities in the region and Ho Chi Minh City, Hanoi... At the same time, focus on communication and promotion on the platform of integrating smart tourism applications.
According to Vice Chairwoman of the Provincial People's Committee - Nguyen Thi Quyen Thanh, it is necessary to preserve and promote, avoiding affecting the cultural specialties of each locality.
“Previously, areas that have done well in promotion must now focus on development to raise their level. In the spirit of not losing them but adjusting them appropriately in terms of scale and target audience for greater effectiveness and widespread dissemination. We must reposition the Vinh Long tourism brand based on the new context. Along with learning from practical experiences and tourism development models. Promote experiential communication: rivers and gardens, historical-cultural relics, handicraft villages, Khmer cultural experiences... We must strongly apply technology and smart tourism: maps of destination information, services, history of the land, virtual experiences..." - Ms. Nguyen Thi Quyen Thanh said.
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| Preserve and widely promote local specialties. |
The Vice Chairman of the Provincial People's Committee emphasized the need to build a digital database and apply science and technology to preserve and promote the value of cultural heritage. Intangible cultural heritages are valuable resources, deeply reflecting the intelligence, lifestyle, soul and unique characteristics of people and land. This is the pride of the people and the motivation for the locality to strive to preserve and promote the value of heritage, exploit it reasonably in tourism development, and at the same time spread and promote heritages with strong cultural identity to tourists.
In the new context, each locality is required to build a cultural strategy to promote its potential and strength, but each new step must not blur the local identity. It requires the cooperation of functional sectors, businesses and people to shape and preserve the brand that carries the cultural soul and pride of each land.
| Mr. Nguyen Van Hung - Member of the Party Central Committee, Minister of Culture, Sports and Tourism: Propose that the cultural sector continue to reorganize the apparatus, promote the role of the leader in directing and operating; pay attention to training human resources to meet the requirements and tasks in the current period. Promote innovative ways of doing things, gradually affirming tourism to become a key economic sector; develop the cultural industry in a new and modern direction; apply science and technology to create attractive cultural products. |
Article and photos: PHUONG THU
Source: https://baovinhlong.com.vn/thoi-su/202507/phat-huy-nguon-luc-van-hoa-trong-boi-canh-moi-b3726ee/
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