Special market

"Special Market" is a program organized by the Youth Union of Tra Tap commune to promote agricultural products and medicinal herbs through livestreaming, attracting a large number of viewers and shoppers.

Young people in Tra Tap confidently promote local products. Photo: MINH TRANG

On the phone screen, familiar products of the Ca Dong and Xo Dang ethnic groups, such as Ngoc Linh ginseng, Codonopsis pilosula, Gynostemma pentaphyllum tea, red rice, pumpkin, and wild vegetables, are vividly introduced. Each product not only has a price but also a story about its origin, cultivation, and harvesting methods, helping viewers understand and believe more in the value of mountain agricultural products.

What makes this special market so appealing is not only the products, but also the "sellers" themselves – local youth union members. Despite limitations in skills and equipment, these young people proactively learned and familiarized themselves with cameras, interacting with viewers, and presenting their products attractively. Their sincerity, simplicity, and enthusiasm created a unique atmosphere for the livestream, allowing viewers to feel a sense of closeness and trust.

According to Nguyen Hong Linh, a member of the Youth Union of the Tra Tap Commune Police, participating in the livestream was an opportunity to widely promote the local specialties. “I am very happy to share the specialties of the people of Tra Tap with consumers. Hopefully, through social media platforms, the promotion of highland agricultural products will be effective, so that more people will know about their value and support the local people, contributing to creating a stable market for local products,” Linh said.

Maximizing sales effectiveness from online platforms. Photo: THIEN TUNG

Beyond simply consuming agricultural products, this model also opens up opportunities for local youth to access new skills in the digital age. Nguyen Thi Phuong Uyen, a member of the Youth Union branch at Vo Nguyen Giap Ethnic Boarding Junior High School, shared: “From using social media platforms like TikTok and Facebook to communication skills, sales techniques, and problem-solving… all are valuable practical experiences. Thanks to e-commerce, young people like me have more opportunities to learn, develop ourselves, and contribute to the community.”

Over the years, along with encouraging young people to develop economically , the Tra Tap Commune Youth Union has actively sought new directions suitable to the local conditions. Organizing online markets is not only a temporary solution but also an important experiment in bringing mountainous agricultural products to a wider market.

According to Nguyen Van Thanh, Secretary of the Youth Union of the commune, the goal is not only to sell the local specialty products, but also to help Youth Union members and young people become more confident, gradually master technology, and aim to form an online sales force right in the locality.

Livestreaming is the most effective way to promote products from mountainous regions. Photo: MINH TRANG

“From an experimental activity, the livestream market has shown positive signs. If maintained regularly, with more systematic investment in content, images, and organization, this will be an effective channel for promoting the unique products of Tra Tap. At the same time, it will contribute to changing the production and business mindset of people in mountainous areas, from relying on traders to proactively seeking markets,” Mr. Thanh shared.

In the journey of bringing highland agricultural products to a wider market, these "special markets" are not just about selling goods, but also about innovation and aspirations for progress. As young people begin to master the digital space, the values ​​of the mountains and forests have more opportunities to spread and become more sustainable in the market.

Source: https://baodanang.vn/phien-cho-dac-biet-3329563.html