Pinetree: A Different Approach to Comprehensive Digital Securities

Since its inception in 2019, Pinetree has always believed that everyone has the potential to grow financially and achieve prosperity at any stage of life. Therefore, Pinetree's mission is to bring sustainable investment opportunities and prosperity to customers through a digital financial platform.

Different strategy, pioneering

Pinetree entered the Vietnamese stock market at a time when many domestic and foreign companies had already established a foothold. Many of them had succeeded with the popular model: promoting brokerage and opening many branches. However, Pinetree chose a completely different direction: no brokerage, no branches, only a digital platform.

To realize the strategy, Pinetree continuously invests in technology and is proud to be one of the few enterprises in Vietnam that has built and fully owns the Core securities system according to international standards. Pinetree creates a distinct competitive advantage and brings the best experiences to customers through processing large transaction volumes and placing orders quickly; a smooth and flexible system; developing new products and services quickly...

In particular, Pinetree is also a pioneer in accompanying customers in all investment stages, from F0 to professional investors thanks to the digital financial platform ecosystem: Stock123 stock learning and practice application, PineX stock investment social networking application, AlphaTrading smart stock trading application and WebTrading… At the same time, Pinetree also focuses on researching and developing new products using high technology such as artificial intelligence (AI) - creating a difference in a fully digitalized securities company.

Putting customers at the center of things differently

Pinetree puts customers at the center of every decision and action, putting the convenience and benefits of investors first, thereby constantly innovating, creating transparent services and products, understanding user needs at the most reasonable cost.

In order to understand customers and empower each investor, Pinetree builds a digital ecosystem based on the Core system using modern Korean technology. Thanks to that, customers can optimize their investment strategies at each time, promptly place orders at a fast speed. Customer experience is guaranteed thanks to Pinetree's ability to immediately adjust features, handle arising situations... The Core system is also a solid backing to help optimize costs, from which Pinetree can apply a sustainable, unchanged lifetime transaction fee-free policy even through difficult times like Covid-19.

Pinetree puts customers at the center of every decision and action, putting the convenience and benefits of investors first.

Instead of profit, Pinetree's goal is to help customers have opportunities and a favorable investment environment, thereby building and providing policies that created a stir at the time of launch: 0 lifetime transaction fees, low basic margin loan interest rate policy, fixed at only 9.9%/year without any conditions...

From the belief that there is always a group of independent investors who collect information and make sustainable decisions, Pinetree builds an ecosystem that provides products and services that closely follow customers, equips knowledge and virtual trading practice space (Stock123 application). From there, investors can confidently trade stocks quickly and easily on the AppTrading application or WebTrading website, while expanding relationships and interacting with other investors through the unique social network PineX, regularly updating transparent information, in-depth professional analysis via the Pinetree Securities Youtube channel...

Not stopping at the platform and tools, Pinetree continues to improve based on its own success, continuously building and releasing safe investment products, creating stable profits such as the one-touch derivative feature PineFuture - grasp the investment advantage thanks to superior speed; choose to invest in a portfolio of stocks according to specific themes suggested by Pinetree, receive long-term growth opportunities (PineFolio) ...

Proud achievements

After 5 years of operating in Vietnam, Pinetree has reaped the "sweet fruits": In the Top 20 market share of Vietnam's securities market (Quarter I/2023); Number of customers increased 17 times (early 2024); Revenue grew 20 times ( July 2024); For many consecutive years, it has been a member of the Voting Council of the prestigious Investor Relations (IR) award; is a brand that has achieved the award "Securities company with typical information technology application - Digital transformation" by IDG and VASB (October 2021 )...

These achievements are a strong affirmation that Pinetree has found the right direction, building a solid foundation in the journey to fulfill its mission of supporting customers to achieve financial prosperity. Entering its 6th year, Pinetree is ready to conquer new milestones and realize pioneering plans.

As a member of Hanwha Investment & Securities Co., Ltd. (Korea), Pinetree operated in Vietnam in 2019 and is a pioneer in implementing a differentiated strategy - comprehensive digital securities "no branches, no brokers, only digital platforms".

Pinetree believes that everyone has the potential to grow financially and achieve prosperity at any stage of their life. Therefore, Pinetree offers sustainable investment opportunities, contributing to a sustainable and prosperous financial life for everyone across Vietnam.

Learn about Pinetree's inspiring story here: https://pinetree.vn/gioi-thieu/

Source: https://thanhnien.vn/pinetree-loi-di-khac-biet-voi-chung-khoan-so-toan-dien-185241203184640098.htm