Quang Tri aims to develop medicinal economy combined with agricultural tourism services

On October 11, 2024, the People's Committee of Quang Tri province issued a master plan for the development of medicinal herbs in the province until 2026, with a vision to 2030. In the long term, this plan aims to reorganize production, plan concentrated and large-scale medicinal herb production areas, promote the formation of value chain linkages, production associated with processing and consumption of products, synchronously apply scientific and technical advances in production, preliminary processing, processing, building product brands and consumption markets.

Customers learn about products of An Xuan Organic Medicinal Herbs Company Limited (Cam Tuyen Commune, Cam Lo District) - Photo: D.T

To date, the province has 3,555 hectares of medicinal herbs grown and grown in nature, distributed mostly throughout the province, mostly in the districts of Huong Hoa, Dakrong, Cam Lo, Gio Linh, Vinh Linh. By June 2024, Quang Tri province has 113 OCOP products, of which 42 products have achieved 4 stars, 71 products have achieved 3 stars. The province's typical products, especially OCOP products that have been ranked, including medicinal products, have been improved in quality, diversified in design, packaging, ensuring conditions, regulations on stamps, labels and product traceability.

In addition, in order to orient and create a foundation for the development of medicinal economy , in recent times, the province has established basic foundations in terms of infrastructure, human resources, and technology, gradually shaping the development of the medicinal economy. Experiential tourism and ecotourism have also begun to develop with the number of tourists increasing over time, especially in Huong Hoa district. This creates favorable conditions for developing types of medicinal experience tourism based on the available number of visitors without having to develop the market from scratch like in many other places.

From now until 2030, Quang Tri province sets specific targets for the medicinal plant economy as follows: The area of ​​medicinal plant cultivation in the whole province will reach 4,500 hectares by 2026. Of which, 1,000 hectares will be newly planted (200 hectares of concentrated planting, 800 hectares of planting under forest canopy); reaching 7,000 hectares by 2030 (2,500 hectares of newly planted, including 1,000 hectares of concentrated planting, 1,500 hectares of planting under forest canopy). Striving to increase the value of the medicinal plant industry by 1.5 times by 2026 and 2-3 times by 2030.

Develop Quang Tri medicinal value chains, supply chains and high-quality products/services, stable in quantity and quality, reducing intermediate costs. Establish and upgrade at least 10 new cooperatives and enterprises (Cooperatives/Enterprises) participating in preliminary processing, processing, and preservation of products derived from medicinal herbs by 2026, of which at least 60% of Cooperatives/Enterprises operate in accordance with the law and 10 more Cooperatives/Enterprises by 2030. At least 2 chains will be formed by 2026 and 3 more chains by 2030.

Developing the Quang Tri medicinal plant industry in a customer-oriented manner: Medicinal plant products are valued and competitive in both domestic and international markets. Medicinal plant tourism services attract domestic and international customers. There will be at least 1 key enterprise in the province by 2026 and 4 key enterprises by 2030, each key enterprise in charge of at least one strategic medicinal plant. There will be at least 1 end-of-chain enterprise model with capital contributed by medicinal plant growers by 2026.

Focus on marketing Quang Tri medicinal herbs: The province's medicinal herbs products are known to be clean, high quality, transparent and delivered to target customers most conveniently. 20% of products can be traced along the chain by 2026 and 80% by 2030. The ratio of B2B customers along the value chain (with agreements, long-term contracts)/total customers accounts for at least 30% by 2026 and 60% by 2030.

Regarding plant species, the province focuses on prioritizing the development of 20 species and 1 group of medicinal plants, which the community calls “key medicinal plants”, including: Group 1 is large-scale medicinal plants, distributed in many provinces (national level). These medicinal plants have a large market size and can be exported due to their versatility, such as cajuput.

Group 2 is the province's strong plants (provincial level): The province's typical medicinal plant is Che Vang. Group 3: includes 9 species of medicinal plants that have been successfully developed in the province but are also developed in many places in the country, with limited market scale such as turmeric, 5-veined Melaleuca, lemongrass, Gymnema sylvestre, Gynostemma pentaphyllum, Bo Chinh ginseng, Solanum procumbens, Ganoderma lucidum, Cordyceps. Of which, 1 species is listed in the List of 100 medicinal plants prioritized for development according to Decision No. 3657/QD-BYT, dated August 20, 2019 of the Ministry of Health (Gyrostebera sylvestre).

Group 4: includes 9 species that are a group of plants with strengths that need to continue testing and evaluating, from which to serve as a basis for development such as cinnamon, an xoa, seven-leaf one-flower, red polygonum, purple khôi, sâm cau, dang sam, am nhân, and lan kim tuyen. Group 5 includes a group of plants specific to the community (species not determined) which are plants/animals/products of ethnic minority communities, especially medicinal plants of the Van Kieu and Pa Ko ethnic groups. These plants/animals are selected to be associated with products, according to the OCOP cycle.

The oriented products of the province's medicinal plant economy are products belonging to the OCOP industry (food, beverage, medicinal plant, souvenir - handicraft) and tourism services. Enterprises, cooperatives, cooperative groups, farm owners, households, individuals participating in planting, preliminary processing, processing, preserving, consuming products, providing services in the province related to 20 species and 1 group of community medicinal plants are considered the subjects implementing this plan.

The master plan is divided into two main phases, of which phase 1, from 2024 to 2026, focuses on forming an ecosystem and a basic foundation for the development of the province's medicinal economy. Trial planting of some new species that have not been confirmed to be suitable and have competitive advantages in the province such as cinnamon, seven-leaf one-flower...

Connecting along the value chain, initially forming at least 1 center for conserving the genetic resources of key plant species, from which to select and produce varieties. Phase 2, from 2027-2030, focuses on expanding the scale of the growing area according to demand, the chains and relationships that have been built; expanding the area according to minimum standards (GACP-WHO), high standards (Organic, Fairtrade); upgrading factories; deploying the application of technologies in production and business to reduce costs and increase business efficiency according to the orientation of the medicinal product value map. Building the brand of Quang Tri medicinal products: Completing the elements in the medicinal product value map of Quang Tri.

Quang Tri province also proposed 7 main tasks and solutions in implementing the transition to a "medicinal economy", including: Focusing on research, promoting the exploitation of large-scale medicinal development potential; selecting medicinal plants with strengths; shifting from "medicinal cultivation" to "medicinal economy"; orienting and positioning the Quang Tri medicinal industry; forming a marketing system in the development of the Quang Tri medicinal industry; improving knowledge and skills for managers and support staff of the Quang Tri medicinal industry; building and maintaining a system linking the appraisal of production and business conditions, appraisal, testing of medicinal materials and medicinal products.

Duc Tan

Source: https://baoquangtri.vn/quang-tri-dinh-huong-phat-trien-kinh-te-duoc-lieu-ket-hop-dich-vu-du-lich-nong-nghiep-190113.htm