• A rich "feast" of Lunar New Year films
  • History touches the heart through the film "Red Rain".
  • The Vietnam Film Institute screens films in preparation for the 14th National Congress of the Communist Party of Vietnam.

Many Vietnamese films are competing for the 2026 Lunar New Year box office, diversifying across genres and target audiences. One of the most prominent names is "Thỏ ơi!" (Oh, Little Rabbit!), a film directed and starring Tran Thanh. Following the resounding successes of films like "Bộ tứ báo thủ" (The Four Contresses), "Mai," and previous Lunar New Year films, audiences expect "Thỏ ơi!" to continue its box office success thanks to its psychological and emotional themes combined with relatable family elements. With a sophisticated script that deeply explores the relationships between generations, "Thỏ ơi!" promises to touch the emotions of many viewers. With a large fan base and clever marketing, this film is predicted to be one of the strongest contenders for the "hundred billion VND" revenue mark.

The Lunar New Year film season is buzzing with the return of Truong Giang in the film project "My Father's One Room," a familiar family comedy that promises to delve deeper into very real-life emotional experiences. From its simple title, the film hints at a cramped living space, materially limited but rich in family affection, perfectly capturing the spirit of family reunion during the Vietnamese New Year. "My Father's One Room" revolves around the life of a father and his family members sharing a limited living space. From everyday conflicts, personal matters, generational differences, and conflicting viewpoints, the film unfolds a relatable picture of an urban working-class family. Laughter is generated from familiar situations, while the lingering emotions stem from the father-son bond and the silent sacrifices rarely expressed in words.

The first poster for the film "My Dad's One-Room House" has made a strong impression on viewers.

Another strong contender in the Lunar New Year film race is "The Scent of Pho," offering a unique perspective on Vietnamese cultural heritage through the story of those who preserve the traditional pho-making craft. The combination of artists Xuan Hinh and Thu Trang on screen, along with a theme relatable to all generations, promises to create a strong appeal for audiences. Despite being a comedy and family drama, "The Scent of Pho" has all the elements to become a box office phenomenon during the festive season, especially as the film explores the interplay between tradition and modernity, a theme very suitable for family gatherings at the beginning of the year.

"The Scent of Pho" features comedian Xuan Hinh. Photo provided by the film crew.

Another name attracting attention is "Heavenly Treasure," starring actors Tuan Tran and Phuong Anh Dao. Directed by Le Thanh Son, the film offers humorous and touching love stories that are equally captivating for young audiences. With romantic comedies being a popular choice for attracting large viewers during the Lunar New Year season, "Heavenly Treasure" is expected to join the list of Vietnamese films that reach 100 billion VND in revenue during the 2026 holiday season.

The director of "Em chưa 18" (I'm Not Yet 18) returns with a promising project, collaborating with the "golden" couple of Vietnamese cinema.

Besides the three big names mentioned above, the 2026 Lunar New Year film season also includes "My Grandfather's Grandson," a family comedy full of laughter and emotion; and "Thank You for Staying Up with Me," with its deeply moving narrative. Although full details haven't been released yet, these films all have the potential to achieve high box office revenue during the Lunar New Year film season.

Not limited to traditional family films or Lunar New Year comedies, this year's Lunar New Year film market shows a diversity of themes and storytelling styles, a sign that Vietnamese cinema is becoming increasingly innovative. Many films explore themes close to everyday life, reflecting profound social and psychological issues. This diverse trend gives audiences more choices when going to the cinema during the Lunar New Year.

From the final months of 2025, information and images of Lunar New Year films have continuously appeared on media and social networks, creating excitement among audiences. Many films have started their promotional campaigns early, increasing interaction with viewers. Producers hope that the extended Lunar New Year holiday will be a time of booming box office revenue, as has been seen in recent years.

The 2026 Lunar New Year film season looks promising, offering not only laughter and entertainment but also demonstrating the vitality and continuous development of Vietnamese cinema. With a diverse selection, the 2026 Lunar New Year film season is expected to be an exciting box office race, attracting a large audience.

Lam Khanh

Source: https://baocamau.vn/ron-rang-duong-dua-phim-tet-2026-a125479.html