After the explosive show in Hanoi, Blackpink dreams of earning 200 million USD from "Born Pink"

(Dan Tri) - Before attracting 70,000 fans to My Dinh Stadium in 2 shows, Blackpink had "pocketed" more than 163 million USD from their global tour and was the girl group with the highest touring revenue in the world .

According to the Korea Times, since last April, Blackpink has risen to become the girl group with the highest global tour revenue in music history. Accordingly, they brought in a revenue of 78.5 million USD for their management company in 2022 from the global tour Born Pink. According to Touring Data (USA), the figure of 78.5 million USD helped Blackpink break the record of the British group - Spice Girls - in the global tour in 2019. Spice Girls' 2019 global tour brought in 78.2 million USD in revenue.

Blackpink holds the record for global tour revenue for a girl group (Photo: Getty Images).

Following Blackpink and Spice Girls in the list of "Highest-grossing girl groups in music history" are TLC and Destiny Child with revenues of 72.8 million USD and 70.8 million USD respectively. Blackpink members officially launched the Born Pink global tour in October 2022 in Seoul, South Korea. The group has visited many countries such as Thailand, Japan, Singapore, Australia, Indonesia... and most recently Vietnam. In 2022, the group performed 26 shows and attracted nearly 367,000 audiences. Born Pink became the global tour of a Korean girl band with the "biggest" revenue and is expected to attract around 1.5 million audiences worldwide. According to Touring Data (USA), before the show in Hanoi , the Born Pink tour of the 4 girls from YG Entertainment had reached the milestone of 163 million USD. Sharing with the Korea Times, a representative of YG Entertainment expects that Blackpink's global tour will generate revenue of over 200 million USD.

Blackpink has now earned $163 million from their "Born Pink" global tour (Photo: YG).

Blackpink is a famous and influential name in Kpop (Korean youth music). Debuting in 2016, the 4 members of YG Entertainment have achieved a series of successes. They conquered the world audience with a series of hit songs such as How You Like That (2020), Shut Down (2022). They are also the first Korean group to perform at the Coachella music event (USA), an annual music event in the US that attracts about 300,000 audiences. Blackpink also has the honor of collaborating with famous stars such as Dua Lipa, Lady Gaga, Selena Gomez and Cardi B. How does Blackpink earn tens of millions of dollars each year? According to WealthyPersons.com, Blackpink's net worth is about 24 million USD/year, which means each member will bring in 6 million USD/year. According to Celebrity Net Worth's estimate, Blackpink members currently have a total asset of about 62 million USD. YG Entertainment girls make money mainly by releasing music products, going on world tours, and being brand ambassadors.

Blackpink is one of the most influential groups in the Korean entertainment industry (Photo: Blackpink Instagram).

Blackpink embarked on their first world tour in 2018, before the Covid-19 pandemic broke out. During their first tour, they sold 472,183 tickets and earned $56.75 million. At that time, the average ticket price was $120. By their second world tour, Born Pink , the average ticket price had doubled to around $214. With a revenue of more than $163 million, the Born Pink tour is now nearly three times the revenue of Blackpink's first tour. This revenue is also a dream for many bands around the world. In addition to the global tour, Blackpink has also been invited to many music events. In November 2022, the group performed for two consecutive days at the Prudential Center in New York, USA. They earned a total of $32 million in just one night and became the highest-grossing girl group in the US. During the Covid-19 pandemic, Blackpink still earned income from performing music shows on online platforms. Blackpink's opening online concert, The Show, attracted more than 280,000 people (excluding Chinese audiences). The Korean idol group earned about 10.5 million USD from this event.

Blackpink has a huge income from releasing music products, organizing tours, and being an advertising face (Photo: YG).

In addition to ticket sales from shows, Blackpink also brings in a "huge" amount of income for the management company thanks to the sale of limited edition merchandise related to the group. Blackpink fans can buy key chains, light sticks, office lunch boxes, phone cases, idol dolls, T-shirts and hats related to the group at show venues or websites. According to Weverseshop, the exclusive distribution website for Blackpink and many Kpop groups, member photos, key chains, T-shirts, bags, hair clips, photo books, stickers, printed hats and lyric books are always bestsellers. Exclusive images from Blackpink's shows are used as material for documentaries related to the group. In August 2021, the movie Black Pink the Movie, which records Blackpink's performances and preparation for their tour, was released.

The movie about the group - "Black Pink the movie" earned 4.8 million USD in box office revenue (Photo: Starnews).

Black Pink the movie grossed $4.8 million in box office revenue in many countries and was recorded as the highest-grossing work among theatrical films related to music events released in 2021. In addition to musical activities, Blackpink also has impressive income from social networks. According to Naver, the group earns about $604,000/month from YouTube. The group's YouTube channel has 90.4 million followers and the group's personal page on Instagram attracts 56.8 million people. Thanks to their influence in the fashion field with young audiences, Blackpink members are the faces of brands and make a lot of money from advertising activities. A Korean brand once revealed that the cost of hiring Blackpink's Jennie as an advertising model is at least 700 million won (about 12 billion VND) for a contract and the highest can be up to 1 billion won (about 17 billion VND). According to Vogue Business, from January 2020 to May 2021, Blackpink's Lisa brought in $80.9 million in media value for Celine, the brand she is an ambassador for, through posts on Instagram.

According to Naver, this August, the contract between the 4 girls and YG Entertainment (the management company of Blackpink) will expire. The source said that the contract renewal discussions between member Lisa and YG have not been successful because the two sides have not reached an agreement. Lisa's stay or departure could greatly affect the future of Blackpink. After finishing 2 shows in Hanoi, the Blackpink members left Hanoi on the night of July 30. 3 members Jisoo, Jennie, Rosé returned to Korea while Lisa followed her own schedule and did not return to Korea. Lisa has not updated her personal page with more than 96.4 million followers since the 2 shows in Vietnam.

According to Korea Times/Straitstimes

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