SHB launches CRM machine - new transaction "touch point" for customers

In order to continue to improve user experience, SHB has deployed the installation and operation of a new generation of automatic transaction machines CRM (Cash Recycling Machine) with superior features, helping customers proactively deposit/withdraw money at any time of the day.

CRM (Cash Recycling Machine) is a more advanced model of ATM, integrating many advanced technologies and is widely used by many banking and financial institutions in the world such as HSBC, ICBC, UOB...

With SHB's modern CRM system, customers can deposit and withdraw cash directly into their accounts at any time of the day. In particular, the deposited cash will be counted by the machine and reused immediately for the next withdrawal transactions, helping to optimize cash flow on the spot, maintain the transaction system to operate continuously, and minimize the situation of running out of money like at traditional ATMs, especially during peak times such as holidays, Tet...

SHB launches new transaction — SHB CRM Machine - Add "Touchpoints", add "Utilities"

In addition, the CRM machine also integrates a variety of utilities such as money transfer, bill payment, information lookup... right on the same device. Thanks to that, customers can perform banking transactions quickly and conveniently without depending on administrative time at the counter, nor having to wait or queue to meet a teller like before.

The entire process is fully automated by SHB, customers do not need to present identification documents, do not have to write or sign any documents, but still ensure absolute safety and confidentiality of personal information. CRM is also a useful backup solution for unexpected situations such as phone running out of battery, losing network connection, helping customers proactively perform essential transactions and control finances at their fingertips.

In addition, installing a CRM machine also helps reduce the amount of paperwork for tellers with cash withdrawal/deposit transactions at the counter. For low-value cash withdrawal/deposit transactions that require quick service time, tellers can advise and guide customers to perform them themselves at the CRM, contributing to improving the quality of customer service.

According to technical experts, SHB's CRM machine can accept up to 200 bills/deposit (equivalent to 100 million) and there is no limit to the number of deposits/day. The machine is equipped with the feature of automatically classifying different denominations of money without the user having to classify them themselves beforehand, helping to eliminate the risk of errors that may occur due to manual counting such as counterfeit money, money that does not meet circulation standards.

SHB representative said that the deployment of modern CRM will help optimize the transaction experience, bringing maximum flexibility and initiative to customers in managing their personal finances. This is also a practical and transitional step, gradually completing the Omni-Channel picture at SHB, where digital experiences and physical transactions are coherently and synchronously connected, thereby accompanying the goal of building a digital economy and digital society in Vietnam.

“We aim to use modern machinery to support the transformation of transaction channels, optimizing to serve customers not just well but the best and most convenient. When customers transact more conveniently, more intelligently, more safely anytime, anywhere, it is also a way for SHB to take care of and serve retail customers better,” emphasized the SHB representative.

In addition to modernizing the features of automatic transaction machines, in 2025 and 2026, SHB will continue to improve the CRM machine to increase the experience of using services such as: Cash deposit and withdrawal transactions using QR Code, using citizen ID card... helping customers make transactions without using cards.

SHB's CRM machines have been deployed in many provinces and cities such as Hanoi, Ho Chi Minh City, Da Nang, Quang Ninh, Hai Phong, Can Tho, Vinh Long, An Giang... to meet the maximum financial transaction needs of customers. In the coming time, SHB will continue to expand the CRM machine system at transaction points with high demand for cash deposits/withdrawals in residential areas, commercial centers, small markets... across the country.

Along with Internet Banking, the new generation digital banking application SHB SAHA and the 24/7 customer care hotline, the CRM system with a modern, friendly interface design, simple operations, fast processing speed and high security standards will contribute to creating convenient, modern transaction "touch points", attracting the attention of a large number of customers in 2025.

In the 2024-2028 transformation strategy, SHB aims to become a TOP 1 Bank in terms of efficiency; the most favorite Digital Bank; the best Retail Bank and at the same time a TOP Bank providing capital, financial products and services to strategic private and state corporate customers, with a supply chain, value chain, ecosystem, and green development. Vision to 2035, SHB will become a modern retail bank, a green bank, a digital bank in the TOP of the region.

For more details, please visit https://www.shb.com.vn or contact 24/7 customer support hotline: *6688 for support.

Source: https://baolamdong.vn/shb-ra-mat-may-crm-diem-cham-giao-dich-moi-cho-khach-hang-381922.html