According to the content of the memorandum of understanding between the two parties, Amadeus will accompany Sun PhuQuoc Airways in key areas: deploying the passenger service system (Passenger Service System - PSS); developing a sales ecosystem - loyal customers, aiming to personalize the entire journey; integrating advanced operational solutions including SkyWORKS Suite and Revenue Accounting.
With the PSS system, Sun PhuQuoc Airways will be equipped with reservation, inventory and airport check-in systems (DCS). This system has been trusted by hundreds of 5-star airlines worldwide , helping to connect the airline with the international distribution system, while optimizing operations and expanding the market. This technology allows Sun PhuQuoc Airways to reach global customers, maximize revenue, and lay the foundation for the system to develop into an international airline in the future.
In parallel with PSS, Amadeus will support Sun PhuQuoc Airways in deploying a comprehensive sales and loyalty ecosystem, integrating touchpoints in the flight journey to analyze data, personalize experiences and design long-term companion programs for each customer group. This solution lays the foundation for a new, flexible, modern and customer-first flight standard.
Strategic cooperation signing ceremony between Sun PhuQuoc Airways and Amadeus
In particular, Sun PhuQuoc Airways will also apply the SkyWORKS solution - a smart schedule editing tool that helps manage the entire flight schedule creation process. SkyWORKS provides multiple views to evaluate different business scenarios, allowing Sun PhuQuoc Airways to flexibly create reasonable flight schedules. In addition, Amadeus' Revenue Accounting platform will be integrated to track revenue in real time, control and reconcile financial data accurately, quickly and transparently - laying the foundation for a modern, efficient and scalable financial system.
With the mission of contributing to bringing Phu Quoc to the world, Sun PhuQuoc Airways chose to strategically cooperate with Amadeus to quickly establish an operating, distribution and customer experience platform according to international standards.
Amadeus is a global technology company with a mission to transform the travel experience. With a presence in 190 countries, Amadeus works with customers and partners around the world to solve the biggest industry challenges, creating a positive impact from travel on the world. Amadeus' Altéa Passenger Service System (PSS) is currently used by leading airlines such as Singapore Airlines, Qatar Airways, Lufthansa, British Airways and Air France-KLM. It is also the industry standard, chosen by airlines for its powerful omnichannel integration, advanced personalization and superior operational efficiency.
Mr. Nguyen Manh Quan - General Director of Sun PhuQuoc Airways said: "Sun PhuQuoc Airways' vision is to create an airborne resort journey, where every experience is personalized, emotional and fully connected with Sun Group 's high-class service ecosystem. Choosing Amadeus, a technology platform trusted by leading 5-star airlines, is a strategic step for us to not only provide excellent service but also reach out to the world, access the global distribution network and bring international tourists closer to the beauty of Phu Quoc and Vietnam".
On Amadeus' side, Mr. Javier Laforgue, Executive Vice President, Managing Director of Asia Pacific, Amadeus, shared: "We are proud to be the technology partner trusted by Sun PhuQuoc Airways right from the important initial steps. With a smart data platform and a flexible modular design approach, Amadeus wishes to support the airline not only to operate effectively from day one, but also to gradually expand successfully, affirming its position in the potential resort aviation sector."
Phu Quoc is emerging as a leading international resort and entertainment destination.
The cooperation between Sun PhuQuoc Airways and Amadeus was announced in the context that not only Phu Quoc is striving to become a leading international entertainment and resort destination, but the Asian aviation and tourism industry is also on the rise.
In the first 7 months of 2025, Phu Quoc welcomed more than 5.2 million visitors, up 31.8% over the same period. Of which, international visitors reached nearly 980,000, up sharply by 74.1%. Tourism revenue in the whole area reached VND 24,866 billion, up 93.6%.
Phu Quoc is also receiving a lot of attention from the international media, as Vietnam's new special economic zone is urgently preparing for the Asia-Pacific Economic Cooperation Forum (APEC 2027). In that picture, an airline taking off from the Pearl Island, with amenities built on the most advanced technology platform, will contribute to enhancing the experience, creating a special impression and sympathy for tourists from all over the world, right from the first moments they want to book tickets to "the second most beautiful island in the world after Maldives" voted by the world-famous travel magazine Travel & Leisure.
Phu Quoc International Airport to be expanded to serve APEC 2027 Conference
Along with the outstanding growth of Phu Quoc alone, in the first 4 months of 2025, Vietnam welcomed more than 7.7 million international visitors, an increase of 23% over the same period last year. Amadeus's Travel Trends 2025 report also shows that 35% of total global tourism spending comes from Asia, and this region is forecast to increase the number of air passengers by 50% in the next 15 years. Based on modern technology and a sustainable development strategy, the cooperation between Sun PhuQuoc Airways and Amadeus is expected to create a new standard in the field of resort aviation - where each flight is a classy, seamless experience from the sky to the ground.
Sun PhuQuoc Airways is currently building a "hub and spoke" flight network with Phu Quoc as the center, connecting directly to major cities at home and abroad, with the big goal of bringing Phu Quoc to the world, bringing the world to Phu Quoc. On the take-off route at the end of 2025, SPA has been completing and synchronizing systems: from modern aircraft fleet, classy brand recognition to technology platform for operation management.
Source: https://phunuvietnam.vn/sun-phuquoc-airways-va-amadeus-ky-ket-hop-tac-chien-luoc-nang-tam-trai-nghiem-khach-hang-20250808162914751.htm
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