This year's event is marked by a strong connection as many young businesses choose Da Nang as a strategic stop to seek support, expand their markets and spread local values beyond the development frontier.
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Find a market - open a connection
From Ha Tinh , Mr. Phan Ngoc Bao - Deputy Director of Vietnam Marketing Company (VIMA) shared the reason for attending the event that Da Nang is developing strongly, not only in technical infrastructure but also in awareness of digital transformation in the business community.
As a digital transformation and overall marketing consulting unit, VIMA wants to bring suitable solutions to small and medium-sized enterprises operating here. Each enterprise will have a different stage of development, so VIMA focuses on building customized plans, helping them optimize marketing tools, operations and data management more effectively.
According to Mr. Bao, VIMA specializes in providing synchronous solutions from brand identity design, digital platform development, promotional communications to sales strategy consulting.
With the slogan "Go fast through systematization", VIMA does not act as a regular service provider but aims to accompany local businesses as an operational consultant. Participating in SURF is an opportunity for VIMA to expand the market and connect with young technology startups - those who need systematic knowledge for sustainable development.
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Meanwhile, from Son Tinh commune (Quang Ngai province), Ms. Ton Thi Quynh My - a startup in the traditional culinary field, brought to the event products such as banh tet, banh it, banh chung, various types of home-made sausages... neatly packaged, ensuring food hygiene and safety.
"I make food from my hometown but do not sell it at the market, but target tourists and customers who want to buy gifts. The Da Nang market has great potential in this segment. I joined SURF with the hope of connecting with clean food and specialty stores here to bring products into a stable distribution chain," said Ms. My.
The stories of VIMA and Ms. My represent two different directions, one specializing in service technology, the other leaning towards traditional products, but both show a common point: a gradual shift towards a city with an open environment, many support mechanisms and the ability to spread widely.
As a receiving destination, Da Nang is gradually affirming its capacity as a "locomotive" for startups in the Central region, becoming a place where many young businesses come not to start but to accelerate.
[VIDEO] - Ms. Ton Thi Quynh My shares about the opportunity to connect and promote local products:
Connect and develop together
More than 100 booths present at SURF are 100 start-up stories with different contexts, industries and expectations, but sharing a common spirit of seeking opportunities to connect to reshape the appropriate direction in the context of a rapidly changing market, increasingly dominant technology and increasingly high consumer demands.
The presence of startup groups from Hanoi, Ho Chi Minh City, Can Tho, Ha Tinh, Quang Ngai, Nghe An, Hung Yen, etc., along with innovative businesses from the UK and Korea, made the event atmosphere go beyond the exclusive game of the Central region.
Each booth is a slice reflecting the breadth of the current startup movement, from technology solutions in the fields of education, tourism, logistics to OCOP products with local characteristics, organic food, natural cosmetics, handmade wooden products, recycled fashion...
Many booths "pulled" customers into their stories, from demonstrating the production process, experiencing operations on the application, inviting them to taste real products, to guiding the usage process, recounting the journey of overcoming barriers to bring the product to market. All of this created a multi-dimensional interactive space - where visitors not only see but also feel, not only listen but also talk.
Mr. Nguyen Thanh Lam, Deputy Director of the Center for Science, Technology and Digital Transformation (Department of Science and Technology of Ha Tinh province) spent a lot of time discussing with businesses, noting models that can be replicated.
"The most impressive point at SURF this time is the spirit of openness, the spirit of learning and mutual support among businesses. A booth from Quang Ngai can easily start a conversation with a representative of a Hanoi startup, share about the market, call for cooperation, and join the chain. SURF is not simply an exhibition, but an open forum where local ecosystems connect and develop together" - Mr. Lam said.
[VIDEO] - Mr. Nguyen Thanh Lam, Deputy Director of the Center for Science, Technology and Digital Transformation (Department of Science and Technology of Ha Tinh province) shared:
Mr. Pham Ngoc Sinh, Deputy Director of the Department of Science and Technology of Da Nang City, said that this year's SURF does not need exaggerated words about "brilliant success" or "breakthrough", because its strength lies in the lasting connections and meetings to discuss cooperation after guests leave the hall.
"Da Nang is positioning itself as a city of real innovation, which means not organizing events to make a media impression, but rather to help each participating business see where they stand, what they can learn from others, and what opportunities lie ahead. Through events, a startup project in the mountains can bring its products down to sell in the city, or a startup can meet an angel investor, that is success."
Mr. Pham Ngoc Sinh, Deputy Director of Department of Science and Technology of Da Nang city
Source: https://baodanang.vn/surf-2025-da-nang-khoi-dong-lien-ket-khoi-nghiep-mien-trung-3298189.html
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