Strengthening protection of Khanh Hoa Salanganes Nest brand

Counterfeit goods are rampant

Recently, the market has been flooded with counterfeit products of the Khanh Hoa Bird's Nest brand. Many products are advertised to contain up to 30% bird's nest but the selling price is only 15,000 VND/bottle, a price that is completely inconsistent with the real value of the bird's nest. Cheap bird's nests of unknown origin are also being sold massively on social networks, e-commerce platforms, through livestreams... to bring products to the market with almost no control. Product packaging lacks transparency, bird's nest content is arbitrarily announced, without inspection or certification from authorities.

Fake bird's nest products are displayed at the exhibition room of the Market Management Department.

Since the beginning of 2025, Khanh Hoa Salanganes Nest Company has discovered more than 30 entities using similar names, ingredients, product images or copying the Company's brand. Many fake websites using the phrase "yensaokhanhhoa" have also been discovered. These acts have caused serious damage to legitimate businesses, especially seriously undermining consumer confidence in genuine salanganes nest products.

Real and fake bottled bird's nest products are displayed at the exhibition room of the Market Management Department.

Mr. Nguyen Thanh Hai - General Director of Khanh Hoa Salanganes Nest Company was indignant: “Many units take advantage of the reputation of Khanh Hoa Salanganes Nest brand to imitate and counterfeit. They blatantly use images and packaging identical to our products, misleading consumers. Although the Company has sent complaints to the authorities and some individuals and organizations have been punished, the current fines are not enough to deter, so this violation is still increasing.”

Businesses proactively protect consumers

According to bird nest businesses, the underlying reason why the “white gold” product is counterfeited and imitated is that Vietnam currently does not have a set of National Standards with clear legality and mandatory application for bird nests, bird nest drinks and bird nest products. This legal gap makes the bird nest market vulnerable to exploitation, poor quality goods are mixed with genuine goods, and consumers cannot distinguish.

Ms. Trinh Thi Hong Van - Chairwoman of the Board of Members of Khanh Hoa Salanganes Nest Company said: “We have repeatedly recommended that the government needs to have a clear legal framework and a set of mandatory standards so that authorities have a basis to handle violations. If not well controlled from the root, the salanganes nest industry will find it very difficult to protect the national brand. The Khanh Hoa Salanganes Nest brand is the result of decades of construction and development, recognized by domestic and foreign markets, so it needs to be properly protected. We hope that the Government and ministries and branches will soon complete the legal system, strictly handle violations and protect intellectual property rights for Vietnamese enterprises.”

Currently, Khanh Hoa Salanganes Nest Company is the only unit in Vietnam implementing a closed production model that meets international standards in the field of salanganes nests - from harvesting bird nests in natural caves and islands, building a system of bird nest houses, to preliminary processing, processing, packaging and distribution to the market. Each stage is strictly controlled in quality. In particular, each batch of goods has a separate production record, linked to the central traceability data system, ensuring transparency and comprehensive control from raw materials to final products. That is the clear difference in quality and reputation of Khanh Hoa Salanganes Nest compared to floating products of unknown origin.

Guide customers to buy the right Khanh Hoa Salanganes Nest products.

To proactively prevent and stop trademark infringement, Khanh Hoa Salanganes Nest Company has established a legal department and an intellectual property department to detect and handle violations. At the same time, all genuine products have anti-counterfeit stamps, integrated QR codes for traceability, and packaging designed with exclusive identification, imbued with the identity of the Khanh Hoa Salanganes Nest National Brand.

Khanh Hoa Salanganes Nest products all have the National Brand logo on the product.

In addition, the Company also recommends that state management agencies need to strengthen market control and strictly handle the problem of counterfeit and poor quality goods in the field of bird's nest production and trading. At the same time, it is necessary to organize more propaganda campaigns and display genuine and fake products in provinces and cities to raise consumer awareness, help them recognize and proactively protect their legitimate rights.

To protect consumers' rights, Khanh Hoa Salanganes Nest Company recommends that consumers should choose to buy Khanh Hoa Salanganes Nest products that have achieved the National Brand and order at the Company's official website: www.yensaokhanhhhoa.com.vn. Consumers can contact the Company's Customer Service Center via phone number: 0258.3818222 for advice.

NHAT MINH

Source: https://baokhanhhoa.vn/kinh-te/202505/tang-cuong-bao-ve-thuong-hieu-yen-sao-khanh-hoa-0b83836/