The Central Highlands is more beautiful in the season of pure white coffee flowers in early spring.

Young girls compete with coffee flowers - Photo: TAM AN

Right from the beginning of the year, many farmers in Dak Lak have been preparing for the next coffee season by watering their plants, ensuring that the coffee flowers bloom evenly and bear fruit well despite the cold weather.

Mr. Pham Hung Vuong - a farmer in Phu Xuan commune, Krong Nang, Dak Lak - said that this year the weather is not as favorable as many years because of the prolonged cold weather, so farmers only dare to water after Tet.

"Luckily, although it's a bit cold, it hasn't rained so the flowers are blooming evenly. I hope for another year of good harvest and good prices," he hopes.

Dr. Phan Viet Ha, deputy director of the Western Highlands Agricultural and Forestry Science Institute (WASI), confirmed that after flowering and fruit set, the physiological fruit drop rate is usually 40 - 50%, the more fruit there is, the higher the drop rate.

In addition, coffee flowers are not only beautiful, have a gentle fragrance, but also a new and unique drink. In 2020, a business in Buon Ma Thuot City, Dak Lak Province successfully produced coffee flower tea products.

Coffee flower season becomes a check-in place for many young people - Photo: TAM AN

Coffee flowers are in full bloom, creating a beautiful white flower forest, so it is also a place where young girls choose to check in. Many young girls in Ede costumes pose next to coffee flowers, making the garden space more poetic and charming.

White coffee flowers bloom, hoping for a bumper year - Photo: TAM AN

According to statistics from the Vietnam Coffee and Cocoa Association (VIFOCA), in the first 15 days of January 2025 alone, Vietnam exported 79,503 tons of coffee, bringing in more than 398.5 million USD, of which Robusta accounted for the majority.

Vietnam continues to affirm its position as the world's largest producer and exporter of Robusta coffee.

According to data from the Ministry of Agriculture and Rural Development, in 2024, Vietnam will export 1.32 million tons of coffee, reaching a turnover of 5.48 billion USD, an increase of 29.11% in value compared to 2023.