Visit and exchange experiences in digital transformation at Nhan Dan Newspaper

Scene of the exchange program, sharing experiences of the training class on state management of journalism at Nhan Dan Newspaper.

The delegation included comrades: Dang Khac Loi, Deputy Director of the Press Department (Ministry of Culture, Sports and Tourism); Hoang Thi Bich Hanh (co-head of the class), Deputy Director of the National Digital Media Data Depository Center, permanent member of the Center for Supporting Digital Transformation of Journalism; Nguyen Van Nam (co-head of the class), Head of Training and Development Department - School of Cultural, Sports and Tourism Management Staff.

Within the framework of the working program, the delegation of the State Management Training Course on Journalism visited the Traditional Room and the Convergence Editorial Office of Nhan Dan Newspaper. At the same time, they had the opportunity to learn about the multimedia journalism production model, the digital transformation achievements of Nhan Dan Newspaper as well as the outstanding and attractive activities that the Newspaper has implemented in recent times.

Welcoming the students of the training course on state management of journalism to visit the editorial office, journalist Vu Mai Hoang, Head of Technology Department, Nhan Dan Newspaper, gave an overview of the history of formation and development of the Party newspaper over 7 decades.

Journalist Vu Mai Hoang, Head of Technology Department, Nhan Dan Newspaper, introduced to students the history of formation and development of Nhan Dan Newspaper.

He said that in recent years, the digital transformation process of Nhan Dan Newspaper has achieved many important results in all types of press, including print and electronic newspapers, which have been strongly innovated to reach all classes of people, especially the young.

The newspaper also promotes information and propaganda on social media platforms such as Facebook, YouTube, TikTok, regularly launching special pages and topics that clearly demonstrate the newspaper's development strategy towards in-depth journalism and data journalism.

In the context of print newspapers facing the risk of declining circulation due to strong competition from electronic newspapers and social networks, Nhan Dan Newspaper has converted print newspapers, combining print newspapers with technology and electronic newspapers to increase the number of readers.

Students of the state management training class on journalism visit the Traditional Room of Nhan Dan Newspaper.

“For example, in addition to publishing daily issues, Nhan Dan Newspaper also publishes supplements and appendices with QR codes, which, when scanned with electronic devices, give readers the opportunity to learn more about the content being conveyed. That way, readers can access content in print newspapers and at the same time access that content on electronic newspapers and social networks,” emphasized journalist Vu Mai Hoang.

In addition to professional activities, Nhan Dan Newspaper also organizes many major events, the most recent of which is the national concert "Fatherland in the Heart", bringing Nhan Dan Newspaper closer to readers through valuable activities and attracting a large number of viewers. According to journalist Vu Mai Hoang, to organize such an event, Nhan Dan Newspaper has strongly applied technological elements in implementing activities, thereby affirming the determination to promote the digital transformation process of the Party newspaper.

Journalist Nguyen Hoang Nhat - Deputy Head of the People's Electronic Newspaper Department shared about the Convergence Editorial Office of the People's Electronic Newspaper and the multimedia news production model of the People's Newspaper.

Journalist Vu Mai Hoang said that digital transformation at Nhan Dan Newspaper has been implemented for many years, but recently it has been promoted even more strongly. Nhan Dan Newspaper determined that digital transformation must start with a change in thinking, only then will reporters take action to produce quality articles and works that attract the public.

In addition, the digital transformation process of Nhan Dan Newspaper is also carried out through multimedia works on electronic platforms. “Nhan Dan Newspaper increases the quality of digital transformation with slogans: Digital transformation with thinking; Where there are people, there is Nhan Dan Newspaper… increasing its appeal to readers, focusing on the young audience segment”, journalist Vu Mai Hoang shared and emphasized that Nhan Dan Newspaper wishes to spread Nhan Dan Newspaper to the public and today's information sharing session is an opportunity to introduce Nhan Dan Newspaper to the students of the training class.

Journalist Ngo Viet Anh, Director of the Center for Media Development, Nhan Dan Newspaper, informed about the outstanding activities that Nhan Dan Newspaper has deployed to promote the celebration of the country's major holidays in 2025, as well as the combination of technology and creative ideas to attract young readers.

In the next part of the working program, journalist Nguyen Hoang Nhat - Deputy Head of the People's Electronic Department shared with the Delegation the reality of the Convergence Editorial Office of the People's Electronic Newspaper and the multimedia news production model of the People's Newspaper.

Through the presentation of journalist Ngo Viet Anh, Director of the Center for Media Development, Nhan Dan Newspaper, the students were also informed about the outstanding activities that Nhan Dan Newspaper has deployed to propagate the celebration of the country's major holidays such as the 50th anniversary of the Liberation of the South and National Reunification (April 30), the 135th anniversary of President Ho Chi Minh's birthday (May 19), the 80th anniversary of National Day (September 2), the National Achievements Exhibition, and the combination of technology and creative ideas to attract young readers...

Speaking at the program, Comrade Huynh Duc Minh - Editor-in-Chief of Quang Ngai Newspaper, Radio and Television expressed his strong impression with the application of technology and digital transformation in publishing activities to attract readers of Nhan Dan Newspaper in the past time, affirming that this is a valuable experience for local newspapers and many other press agencies. He expressed his hope that in the coming time, local press agencies will have the opportunity to exchange and learn from Nhan Dan Newspaper's digital transformation experience, thereby increasing the attractiveness and effectiveness of Party newspaper propaganda information for readers.

Journalist Huynh Duc Minh - Editor-in-Chief of Quang Ngai Newspaper, Radio and Television expressed his strong impression with the application of technology and digital transformation in the publishing activities of Nhan Dan Newspaper.

Regarding the above proposal, journalist Vu Mai Hoang, Head of the Technology Department of Nhan Dan Newspaper, said that the Nhan Dan Newspaper Journalists Association is also organizing training and guidance classes to deploy to provinces and cities, first of all at the representative agencies of Nhan Dan Newspaper in regions and areas across the country.

At the same time, Nhan Dan Newspaper is also aiming to organize training courses on journalism technology, applying technology to the publishing process, journalism process, and will coordinate with local Party newspapers to deploy instructions and share experiences in this field.

Expressing his joy at attending the exchange program and learning experiences at Nhan Dan Newspaper, journalist Dang Khac Loi, Deputy Director of the Press Department (Ministry of Culture, Sports and Tourism) affirmed that this was a very useful training session because many students in the training class are currently leaders or are in the leadership planning of press agencies.

Journalist Dang Khac Loi, Deputy Director of the Press Department (Ministry of Culture, Sports and Tourism) spoke at the exchange program.

Thanking Nhan Dan Newspaper for creating conditions for trainees in the training class to visit and learn from experience, journalist Dang Khac Loi also congratulated Nhan Dan Newspaper for organizing many big events in the past time, causing a stir and attracting the attention of the public.

Especially the national concert program "Fatherland in the Heart" with more than 50 thousand spectators at My Dinh National Stadium, or the exhibition event attracting millions of people to visit the Newspaper's booth within the framework of the National Achievement Exhibition in Dong Anh, Hanoi, as well as the release of special publications and supplements to give to readers.

z7052780400645-c2159d9444ad37bbf6e9ef123bd804c4-9933.jpg — The trainees of the training class were delighted to receive a very meaningful gift from Nhan Dan Newspaper, which was a special supplement to celebrate the 80th anniversary of National Day, September 2.

On this occasion, the delegation of the State Management Training Class on Journalism gave a souvenir to Nhan Dan Newspaper and also received a very meaningful gift from Nhan Dan Newspaper, which is a special supplement on the occasion of the 80th anniversary of National Day, September 2.

The supplement consists of two parts: the first part recreates the image of President Ho Chi Minh reading the Declaration of Independence at Ba Dinh Square and prints the entire Declaration of Independence - the immortal document affirming the independence and freedom of the Vietnamese people. The second part introduces 80 outstanding events of the country in the past 80 years in the fields of politics, economics, society, foreign affairs, culture...

Below are some pictures of the tour and experience exchange program of the training class on state management of journalism at Nhan Dan Newspaper on the afternoon of September 26.