Ho Chi Minh City promotes tourism at ITB Asia 2025, targeting the Asian tourist market

Within the framework of the ITB Asia 2025 International Tourism Fair taking place in Singapore from October 14 to 19, 2025, the Ho Chi Minh City Department of Tourism will host a large-scale Tourism Promotion Program.

The event aims to strongly introduce the image of a dynamic, resource-rich megacity after expanding its administrative boundaries to a network of international partners, airlines, travel businesses and tourism management agencies in the region.

This year's program is expected to create strong impressions about Vietnam as a destination through a series of rich and creative activities, harmoniously combining trade promotion, product promotion and introduction of traditional culture and art, with the participation of Artisan - Ao Dai Designer Trung Dinh.

The four key activities of the delegation include: Participating in and organizing a Vietnam - Ho Chi Minh City tourism booth at ITB Asia from October 15-17, where special tourism products are displayed and introduced and art performances such as Ao Dai painting are organized; organizing a direct working session with Singaporean tourism agencies and partners on October 17 to promote cooperation in developing new products, connecting tours and inviting the participation of quality partners at the ITE HCMC 2026 Fair; attending conferences and seminars within the framework of the fair to update global trends and improve competitiveness; coordinating the organization of the "Vietnam Pho Festival" on October 18-19, bringing the culinary flavors and tourism images of Ho Chi Minh City closer to the Singaporean public.

The ITB Asia 2025 International Tourism Fair will take place in Singapore from October 14 to 19, 2025. (Photo: PV/Vietnam+)

According to the representative of the Ho Chi Minh City Department of Tourism, Singapore has always been a traditional and important tourist market. The program not only promotes bilateral cooperation but also affirms the position of Ho Chi Minh City as a dynamic and attractive destination in the ASEAN region and the world. This is considered a concrete step to realize the goal of developing culture - tourism to become one of the five main economic pillars of the city in the period of 2026-2030.

Before the opening ceremony, the Vietnamese Ambassador to Singapore, Mr. Tran Phuoc Anh, visited and encouraged the business delegation. The Ambassador emphasized that ITB Asia is a great opportunity to effectively promote tourism. He also pointed out that the Singaporean market has high spending power and is very interested in unique destinations in Vietnam. The friendly relationship between the two countries is a solid foundation to promote bilateral tourism flows.

Ho Chi Minh City Tourism booth attracts visitors at the Fair. (Photo: PV/Vietnam+)

ITB Asia is one of the leading travel fairs in Asia, gathering more than 1,900 exhibitors and more than 18,500 delegates from 85 countries and territories. The presence of Ho Chi Minh City at this large-scale event not only helps domestic tourism businesses expand their cooperation networks and access the latest trends, but also directly supports them in researching and developing product packages suitable to the tastes of international tourists, especially Asian tourists.

The key products introduced this time include MICE tourism, luxury beach resorts, islands, culture - history and cuisine. With systematic and strategic promotion efforts, Ho Chi Minh City is gradually consolidating its position on the regional tourism map, making the goal of welcoming high-quality international visitors a reality, contributing to the sustainable development of the smokeless industry./.

(Vietnam+)

Source: https://www.vietnamplus.vn/thanh-pho-ho-chi-minh-day-manh-quang-ba-du-lich-tai-itb-asia-2025-huong-toi-thi-truong-khach-chau-a-post1070455.vnp