Xiao Zhan is sought after by a series of luxury brands, his reputation explodes thanks to Legend of the Hidden Sea.

The year 2025 marks the impressive return of many actors who have faced ups and downs in Chinese showbiz. Once criticized for their one-dimensional acting, and struggling because of their private life and fandom scandals, Xiao Zhan has now turned the tide.

If Wei WuXian helped Xiao Zhan's career explode in the summer of 2019, then in the summer of 2025, Legend of the Hidden Sea brought Xiao Zhan to the peak of his career - Photo: SOHU

According to 163 , leading among these 6 breakthrough actors is Xiao Zhan. After the success of The Untamed (2019), he was boycotted by overzealous fans and was often criticized for "only having traffic, no acting".

However, Tieu Chien persistently asserted himself through projects such as The Oath of Love (2022) and The Sun Is Hot By My Side (2023), demonstrating his efforts and clear progress in acting.

This year, Legend of the Hidden Sea , starring Xiao Zhan, exploded into a phenomenon, leading both in ratings and popularity, and spreading widely on social networks.

Trailer of Hidden Sea

The darling of the fashion industry

In addition, Xiao Zhan's fashion career also has admirable achievements. Last February, Xiao Zhan made an impressive appearance at Milan Fashion Week 2025 as a global ambassador.

The Chinese handsome man continues to dominate the catwalk with the outstanding ancora purple color. The suit combined with a deep V-neck cardigan creates a classic yet sexy look, highlighting the attractive figure of the 1991-born male ambassador.

Xiao Zhan attracted all eyes with his romantic look, a subtle blend of classic style and modern personality at Milan Fashion Week 2025. The actor appeared in a dark brown outfit, exuding elegance - Photo: WEIBO

Previously, at Milan Fashion Week 2024, Tieu Chien was the only star personally welcomed by the CEOs of two famous fashion houses Tod's and Gucci, who arranged seats to enjoy the performance.

The actor was also provided with a variety of costumes by the two brands, allowing him to freely choose and take photos before attending the show.

Every time he returns to Milan Fashion Week, Tieu Chien makes fans admire his media-storming appeal - Photo: WEIBO

During his stay in Milan, Xiao Zhan was accompanied by a security team 24/7, even during his personal schedule. He was guaranteed maximum privacy when traveling by private plane for two weeks in Europe.

The appearance of the top Cbiz actor attracted about 230 international media, including Italian and Chinese TV stations. At the venue of the two shows, a large number of fans lined up with banners and flowers, expressing a warm welcome.

Fans have to admit that the Chinese handsome man is truly the "king of Milan" - Photo: WEIBO

According to Sohu , at the end of 2021, the actor held more than 20 representative contracts, and became the representative face of an Italian luxury fashion brand, an Italian leather shoe brand and a Swiss watch brand, becoming the only artist in the Chinese entertainment industry to hold the "luxury trio".

Xiao Zhan's influence is obvious to everyone. Immediately after announcing his endorsement contracts, he continuously set new records in the commercial field, dominated global trends, and even caused similar products to sell out worldwide .

The Malaysian newspaper The Star also reported on Xiao Zhan's front page, emphasizing that in China, he has the highest interaction rate, and during the epidemic, he also donated medical equipment, showing that his international influence is not small.

Many netizens commented that Tieu Chien wearing a high-end SCABAL suit looks extremely elegant, flattering his figure while clearly depicting his unique gentlemanly charm - Photo: SOHU

Tieu Chien wears a full set of Gucci clothes, including a hoodie with the Gucci logo combined with wide-leg jeans, and a sweater with embroidered brand details on the sleeve - Photo: SOHU

At Milan Fashion Week Fall - Winter 2023, on Weibo, the keywords "Gucci", "Xiao Zhan" and "Tod's" topped the search rankings in the entertainment category. Meanwhile, on Twitter, topics related to Xiao Zhan also topped global trends - Photo: WEIBO

Becoming the brand representative of many international luxury brands with a series of outstanding achievements in the domestic market, fans are confident that the day Tieu Chien becomes an international star is not far away - Photo: SINA

Xiao Zhan appeared on the cover of Elle China magazine - one of the top five women's fashion magazines in the country. He is also the only male artist to appear on ELLE's Golden Nine 2024 edition - Photo: ELLE

Every year, Chinese media announces new top faces on screen, and 2024 is no exception. In the list of 4 outstanding characters in 2024, Xiao Zhan continues to appear - Photo: ELLE

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Source: https://tuoitre.vn/tieu-chien-duoc-loat-thuong-hieu-xa-xi-san-don-bung-no-danh-tieng-nho-tang-hai-truyen-20250911122403291.htm