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From the drops of homeland tea, the Vietnamese soul is distilled in modern life.

VTV.vn - In the midst of modern life, there is a brand that chooses to take it slow to distill the quintessence, to preserve identity, and to encapsulate the Vietnamese soul in each cup of milk tea.

Đài truyền hình Việt NamĐài truyền hình Việt Nam07/10/2025

There, the Cing House brand does not sell milk tea - but to bring the philosophy of "living with roots" into a style imbued with the identity of the times.

The story begins at the "origin"

Cing House was nurtured from the desire of a young Vietnamese with a different path. With a deep love for her homeland and a desire to spread Vietnamese identity in the most intimate ways - Founder Nguyen Huyen Trang chose the path of returning to her cultural roots.

Cing House, a milk tea brand with strong Vietnamese identity

For Ms. Trang, that philosophy is conveyed through each cup of fragrant tea, through cultural experiences and moments of connection between people.

She shared: "Cing House does not sell milk tea, we sell a philosophy of life - living with roots. The roots that Cing House incorporates through each tea flavor are cultural beauty, festivals, the way Vietnamese people cherish the past and take pride in their homeland."

Therefore, Cing House is not just a place to enjoy a modern drink, but also a passionate storyteller, where Vietnamese culture is breathed into every experience.

Every cup of milk tea at Cing House is imbued with the soul of Vietnamese tea culture.

From the core ingredients of tea leaves from the green hills of Bao Loc, the rich local aroma is blended with carefully selected milk, eliminating the strong taste and replacing it with a natural sweet aftertaste, gentle and delicate like the soul of the Vietnamese people.

Or every detail, every small corner in the space of the shop is dotted with rustic materials such as bamboo, pottery, do paper,... All are wrapped together in a way that fits together so that each cup of tea can become a cultural story, recreating the spirit of each land, people, customs - helping the young generation feel the "Vietnamese soul" in the closest way.

"Moon Weaving" - When folk culture blends with the aroma of Vietnamese tea

In the modern flow, when the sounds of drums, the lights of lanterns or the image of to he toys gradually fade away in children's memories, Cing House wishes to bring a special journey where traditional values ​​are "awakened" through experiences and emotions.

The workshop "Moon Weaving and Color Molding" was organized to open up a new perspective on Mid-Autumn Festival, not only for fun, but also an opportunity for the young generation to find the "Vietnamese soul" through the art of molding To He figurines, a folk heritage that is more than a hundred years old.

Workshop "Moon Weaving" helps Cing House spread cultural values

Accompanying the program is artisan Dang Van Hau, a native of To He Xuan La craft village (Phu Xuyen, Hanoi ), with over 20 years of experience with the "dough figurines" that are a symbol of Vietnamese childhood.

Mr. Hau shared in the workshop: "The value of To He does not lie in its shape, but in the folk stories behind each character. Each figurine is a slice of culture, the soul of ancient Vietnamese people."

The activity of making clay figurines was organized by Cing House with the participation of many diners.

Here, visitors can not only mold small, cute animals like the buffalo, Hang, Cuoi, etc., but also listen to artisans tell stories about their profession and life, about the journey to preserve Vietnamese quintessence in the new era.

When you hold in your hand the clay figurine that you have carefully crafted, sipping a local tea, all your senses are awakened to take you back to your childhood, to see that culture is not something far away but exists in every sense.

Each finished product becomes a unique and precious gift to give to grandparents and parents as a wish for reunion and family gathering so that Mid-Autumn Festival is not only a full moon festival, but also a journey back to the "Vietnamese soul" in modern life.

Vietnamese culture told by Cing House through the flavors of the times

One of the most memorable moments of the workshop was the conversation between two Vietnamese storytellers. While artist Dang Van Hau chose colored powder and skillful hands to tell a folk tale, Trang chose a cup of milk tea, a symbol of modern life, to tell a Vietnamese story in the most accessible way to young people. They both shared the belief that Vietnamese culture can live forever if told in the language of the times.

When the Vietnamese soul is imbued with the flavor of the times

For Cing House, culture is not only found in museums or books but also comes alive in everyday experiences. Every activity and event of Cing House aims to help young people "relive" familiar values ​​in a new, emotional way.

From choosing traditional art themes to incorporating Vietnamese images into store design, Cing House is gradually shaping a distinct milk tea brand with its own style: modern but rooted, youthful but imbued with Vietnamese identity.

That is also the reason why Cing House has become a favorite meeting place for young people who want to enjoy delicious and flavorful milk tea, and also want to reconnect with their homeland culture in a gentle, natural and inspiring way.

Source: https://vtv.vn/tu-giot-tra-que-huong-chat-nen-hon-viet-giua-doi-hien-dai-100251007151906569.htm


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