Corporate culture is a tree that is easy to nurture from the heart.

According to Eastern beliefs, people born in the year of the Snake are often intelligent, skillful and have the ability to adapt flexibly to any situation. These qualities have helped many Snake businessmen make their own mark in the marketplace.

Among the young business class, the next generation of leaders and successors in large organizations, Mr. Do Quang Vinh, Vice Chairman of the Board of Directors and Deputy General Director of Saigon - Hanoi Commercial Joint Stock Bank ( SHB ), born in the year of the Snake 1989, is a prominent name and has made many impressions on the financial market. Mr. Vinh is the eldest son of Mr. Do Quang Hien - Chairman of the Board of Directors of SHB.

Oriented to participate in the financial market early and joining SHB since 2011, Mr. Do Quang Vinh has accompanied and been attached to the Bank for more than a decade. In April 2023, he was officially appointed as Vice Chairman of the Board of Directors of SHB for the 2022-2027 term, becoming one of the youngest leaders in the banking industry.

During his tenure at SHB, Mr. Vinh led a strong and comprehensive transformation process in digitalization and system operation processes; directly responsible for the Retail Banking Division. At the same time, Mr. Vinh also took on the responsibility of inheriting and developing the corporate culture at the Bank, in which the Heart is the root, the source of all actions - what Chairman of the Board of Directors Do Quang Hien always kept in mind, "If the Heart is devoted to the common good, good things will come to everyone".

As the world is constantly changing and financial markets and organizations are constantly moving, corporate culture becomes one of the key factors, shaping the identity and internal strength of organizations, attracting and engaging employees, and developing the organization.

Talking to Nguoi Dua Tin (NDT), Mr. Do Quang Vinh shared special perspectives in the process of creating and developing corporate culture at SHB based on 6 core cultural values "Heart - Trust - Faith - Knowledge - Intelligence - Vision".

He also emphasized the special connection between culture and technology, between generations in a bank.

Investor: Can you share about the process of shaping corporate culture at SHB, what are the special things that are different from the market?

Mr. Do Quang Vinh: In all organizations, corporate culture is an essential part, because without it, an organization cannot truly exist and develop when continuously expanding its structure and personnel. Corporate culture is the "backbone" that connects all people in an organization no matter where they are. Conversely, we can also see corporate culture hidden in each individual of the organization.

To me, the culture of each business is a different tree in a forest. Each tree has its own beauty, each organization has its own culture, consistent with its development history and core values.

A tree can be divided into three main parts: roots, trunk, branches, leaves, flowers and fruits. The roots are the core values of a business, the mission, vision, and beliefs that the business aims for.

The trunk and branches are the parts that bring nutrients from the roots up to nourish the whole tree. This can be understood as the behavior, attitude, and expression of the code of conduct of each employee in an organization.

When we nurture and care for it well, the leaves will surely be green, the tree will blossom and bear sweet fruit - things that we can see with our eyes when corporate culture leads and develops in the organization. It is not only cultural artifacts such as rituals, daily habits, language, corporate image, but also the feelings of employees, customers, and partners.

Investor: In your opinion, what makes SHB culture different from other financial institutions?

Mr. Do Quang Vinh: SHB's corporate culture is clearly defined through 6 core cultural values: "Heart - Trust - Faith - Knowledge - Intelligence - Vision".

The value of “Heart” is taken as the root, as the center to develop the following values. That is the Heart dedicated to the community, to the society, to the country, every action must come from the heart to create good and lasting values. Originating from the Heart, building trust, establishing prestige, accumulating knowledge, achieving wisdom to constantly reach new heights.

Investor: How do you balance between maintaining traditional values and adapting to modern trends in corporate culture at SHB, sir?

Mr. Do Quang Vinh: A successful corporate culture is the one that best suits the organization, is adjusted and adapted to change, to the trends of the times but does not change its roots and inherent nature.

“Heart” has always been the core value that SHB has, is and will continue to maintain and spread through generations. The word Heart also fully encompasses humanitarian and charitable activities; contributions and support to the community and people.

Investor: In the context of comprehensive digitalization and digital transformation, how has the journey of spreading corporate culture at SHB changed and how is technology applied, sir?

Mr. Do Quang Vinh: Technology has become an indispensable part of every field and profession. With the development of corporate culture, when the young workforce is increasingly large and always desires a flexible and creative working environment, applying technology in activities to spread internal culture and promote innovation becomes inevitable.

At SHB, we have deployed many modern technology tools such as internal communication applications to easily connect departments, leaders and employees. In addition, SHB focuses on employee training through online training programs (e-learning) - including training on 6 core values in particular and corporate culture in general. In particular, we always encourage employees to innovate, create, come up with initiatives, apply technology to system processes, and improve work efficiency.

To spread corporate culture quickly and strongly, SHB deploys online communication campaigns, internal communication activities through channels such as: SHBiLOVE journey, SHB Hub, SHB One House fanpage, Podcast and regularly deploys mini-games, engagement activities on social networking platforms...

Investor: In your opinion, where is SHB on the journey of building corporate culture and what is its future development orientation?

Mr. Do Quang Vinh: I think that not only SHB but all economic organizations and banks are always in the mindset of constantly developing corporate culture through each period.

At SHB, Corporate Culture Workshops are organized with the participation of managers and executives of the entire system, to jointly build a Code of Conduct and Standards of Conduct from 6 core values. We inherit, continue and develop a 'unique' corporate culture of SHB.

And one thing is certain, no matter what direction the development takes, "Heart" is still the root, the foundation of SHB's corporate culture.

On the upcoming journey, SHB people will continue to spread good human values, join hands to build a strong and loving country. The Bank will always accompany, create and spread good values to the Vietnamese people, together entering a new era - the era of national growth.

Investor: Thank you for sharing!