Vietnam promotes “Authentic experience, Living with green heritage” in China

The program to introduce Vietnamese tourism , connect businesses in Beijing, Chongqing and Chengdu in 2025 with the message: "Vietnam - Endless beauty - Authentic experience, Living with green heritage" is taking place in China, from October 20 to October 28.

Hosting the series of events, the National Tourism Administration aims to renew the image of Vietnamese tourism, thereby affirming that Vietnam is a friendly and attractive destination capable of meeting the diverse needs of Chinese tourists.

The program is also expected to create a resonance effect, spreading the image of the country, people, culture and tourism of Vietnam to the Chinese public, contributing to the goal of increasing international visitors and strengthening national soft power in the new period.

Create a ripple effect

This key promotion activity aims to concretize Resolution No. 226/NQ-CP dated August 5, 2025 of the Government on growth targets for industries, fields, localities and key tasks and solutions to ensure the country's growth in 2025 reaches 8.3-8.5% and Official Dispatch No. 34/CD-TTg dated April 10, 2025 of the Prime Minister on promoting tourism development, ensuring double-digit economic growth; contributing to the implementation of the target of welcoming international visitors in 2025, while responding to the Vietnam-China Humanitarian Exchange Year, commemorating the 75th anniversary of the establishment of diplomatic relations between the two countries.

Promotional activities are expected to create a leap in quantity and quality for the Chinese market entering Vietnam, not only increasing the number of visitors by at least 20-30% this year but also restructuring the flow of visitors towards high value, focusing on MICE, golf, wellness, and high-end experience products.

China used to account for 40% of the total number of international visitors to Vietnam (5.8 million in 2019), but this number will reach 3.7 million in 2024, ranking second among the markets sending visitors to Vietnam. Experts assess that the potential is still very large compared to the overall size of the Chinese outbound market.

Representatives of the Vietnamese tourism promotion delegation in Beijing. (Photo: National Tourism Administration)

Accordingly, to "fill" the gaps in the tourism market between the two countries, within the framework of the event, there will be many exciting activities, including a meeting and business connection program (B2B) to create opportunities for travel businesses, hotels, resorts, conference centers, and airlines from Vietnam and China to meet, exchange, cooperate, sign and expand partnerships.

A notable highlight is the Vietnam Tourism Introduction Program with the main content introducing new tourist visa policies, outstanding products and destinations, tourism infrastructure, stimulus programs, marketing orientation for the Chinese market; introducing policies and aviation networks between the two countries, preferential product packages; lucky draws (air tickets, tours, resort vouchers) sponsored by Vietnamese localities and enterprises.

In addition, the program also brings Chinese friends unique cultural experiences through traditional and modern art performances, helping the Chinese public better understand the cultural identity of Vietnam.

On this occasion, the Vietnam National Administration of Tourism will also organize meetings and work with Chinese tourism management agencies, associations, airlines, major tourism businesses and marketing partners to enhance cooperation, expand aviation connections and promote joint promotion between the two countries.

Opportunities for sustainable cooperation

Last night, October 21 local time, opening a series of activities to promote Vietnamese tourism in China, Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh led the Vietnamese delegation to organize a program to introduce Vietnamese tourism in the capital city of Beijing.

The Director emphasized that tourism and cultural cooperation between Vietnam and China is a relationship rich in tradition, and has always been identified by the two Parties and two States as one of the important pillars in the overall bilateral friendship.

Notably, in October 2022, the Minister of Culture, Sports and Tourism of Vietnam and the Minister of Culture and Tourism of China signed the "Cultural and Tourism Cooperation Plan for the period 2023 - 2027", opening a framework for comprehensive, sustainable, oriented and in-depth cooperation between the two ministries and sectors in the following years.

Tourists from China on flight CZ8155 to Da Nang. (Photo: PV/Vietnam+)

According to information from the National Tourism Administration, at the Program, Deputy Director of the Beijing Municipal Culture and Tourism Bureau, Ms. Trinh Phuong, affirmed that Vietnam and China are connected by mountains and rivers, have similar cultures, and have a strong friendship. In recent years, along with the comprehensive development of cooperation between the two countries in many fields, cultural and tourism exchanges have become an important bridge to help enhance mutual understanding and consolidate traditional friendship.

In particular, Vietnam has a long history, rich culture, beautiful natural landscapes and unique identity, attracting more and more Chinese tourists to visit and experience. China and Vietnam are always active and make efforts to promote two-way tourism, enhance exchanges, understanding and connection between the two peoples.

Ms. Trinh Phuong hopes that through this event, Beijing and Vietnam will continue to strengthen extensive cooperation in the fields of culture and tourism, expand guest exchanges, cooperate in product development and joint promotion so that more and more Vietnamese tourists will know and explore Beijing, while helping Beijing people better understand and feel the beauty and attractiveness of Vietnam./.

(Vietnam+)

Source: https://www.vietnamplus.vn/viet-nam-quang-ba-trai-nghiem-dich-thuc-song-cung-di-san-xanh-o-trung-quoc-post1071777.vnp