(PLVN) - After 22 years of establishment and development, VTHM Group (Vitto Hoan My Group) has achieved the National Brand certification for the second consecutive time for its high-end Vitto ceramic tile products. This is a guarantee for the prestige and position of the enterprise that has contributed to laying the foundation for the ceramic tile industry in Vietnam.
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| VTHM Group (Vitto Hoan My Group) has achieved the National Brand certification for the second consecutive time for Vitto ceramic tile products. |
(PLVN) - After 22 years of establishment and development, VTHM Group (Vitto Hoan My Group) has achieved the National Brand certification for the second consecutive time for its high-end Vitto ceramic tile products. This is a guarantee for the prestige and position of the enterprise that has contributed to laying the foundation for the ceramic tile industry in Vietnam.
Pioneer from the early days
In 1993, the first ceramic tiles were produced in Vietnam, and up to now, the Vietnamese tile manufacturing industry has developed rapidly. From the late 90s and 2000s, the tile market began to develop along with the development of the construction market, but there were only a few tile factories that had grown from fired clay factories with rudimentary production tools.
The founders of VTHM Group at that time cherished the ambition of building factories and large-scale production centers, investing in more modern equipment and production lines, contributing to promoting the development of the ceramic tile industry in Vietnam.
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The first factories were equipped with modern assembly lines. |
The first generation of VTHM built factories in Vinh Phuc with a capacity of 2 million square meters of tiles per year, creating a bustling atmosphere for one of the areas considered the "capital" of the ceramic tile industry in Vietnam later. One of them is the Hoan My tile factory with the high-end tile brand Perfetto, which has become a prestigious and quality name in the market for over 20 years.
Next, the Vitto factory of VTHM Group also joined the ceramic tile market. Although it was established later and at a time when the construction market was very difficult (2012-2013) due to the frozen real estate market, demand decreased by 30-40%, but with a creative and pioneering innovation strategy, Vitto not only achieved rapid growth but also made an impression on customers as one of the brands that always lead new design trends.
Not stopping in the North, VTHM also pioneered in expanding its scale to the Central region, where there are still few brick factories due to difficulties in raw material sources, with 2 factories in Phu Loc, Hue producing ceramic tiles and auxiliary materials, creating an important "bridge" extending the distribution and supply chain widely to the South with branches in Ho Chi Minh City, Can Tho, Tien Giang.
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High quality ceramic tiles made in Vietnam. |
Along with the general development of the brick industry, with modern production capacity and technology, Vietnam is one of the 10 largest construction ceramics producing countries in the world and also the country with the 4th largest tile production in the world. Among more than 80 manufacturing factories, VTHM Group is proud to be one of the leading units in terms of production capacity with a total annual capacity of 54 million m2, distributing products through a system of points of sale throughout 63 provinces and cities and exporting to 28 countries and territories around the world.
The Trendsetting Role of a National Brand
In the context of fierce competition right at home with the participation of brands from India, China,... in the ceramic tile market and the acquisition and merger (M&A) of foreign construction materials enterprises, domestic tile brands are forced to affirm their reputation and quality in order to survive and continue to develop, contributing to creating a high position for Vietnamese brands.
As a long-standing enterprise with a position in the market, VTHM Group determines that in addition to the organization's goals, it must also maintain its role in promoting the overall development of the industry, while enhancing the brand value of Vietnam in the international arena.
In the Group's long-term focus, sustainable development is the guiding principle for specific actions such as applying green production technology, increasing the rate of using alternative fuels such as cashew shells, pressed wood pellets for fossil coal fuel; recovering and reusing raw powder, grinding powder and broken bricks in the production process, minimizing waste and protecting the environment.
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Vitto ceramic tile products are produced using modern production lines. |
With the trend of using green materials, VTHM representative believes that this is the right time for manufacturing enterprises to restructure their products towards sustainability and environmental friendliness. This is also the direction that Vitto Hoan My Group pursues in the long term to contribute to promoting the green transition of the Vietnamese ceramic tile industry as well as contributing to sustainable values for the community and society.
Source: https://baophapluat.vn/vitto-hoan-my-thuong-hieu-quoc-gia-gop-phan-dat-nen-mong-cho-nganh-gach-men-viet-nam-post530869.html
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