The financial brand for the young generation to live a breakthrough life, VPBank Prime of Vietnam Prosperity Joint Stock Commercial Bank ( VPBank, HoSE: VPB ) has just won the award "Best Bank for Millennials and Gen Z Vietnam 2025" presented by Global Banking & Finance Review (GBFR). VPBank is the first bank in Vietnam to be honored by GBFR in this category.
The award is evaluated and carefully reviewed according to a rigorous process, ensuring it meets strict criteria and is a recognition of VPBank Prime's relentless innovation efforts to understand and meet the specific financial needs of the young generation.
The award "Best Bank for Millennials and Gen Z Vietnam 2025" presented by GBFR to VPBank.
VPBank representative shared: “VPBank Prime becoming the first banking brand in Vietnam to be honored in the category of 'Best Bank for Millennials and Gen Z Vietnam 2025' is a meaningful recognition of VPBank's pioneering strategy towards the generation of young customers living a breakthrough life. This award is a motivation for us to continue to create, innovate, and accompany the young generation towards tomorrow's prosperity."
Launched in 2021, VPBank Prime is the first financial brand in Vietnam dedicated to the young generation of Vietnamese people living a breakthrough life. After 4 years of operation, VPBank Prime has attracted a customer base of 2.3 million people. This result shows the effectiveness of the strategy that VPBank is applying to the customer segment with average income (Mass Affluent).
Through flexible solutions, user-friendly technology and comprehensive digital experience, VPBank Prime has affirmed its pioneering role in creating a modern banking model, deeply connected to the lifestyle of Millennials and Gen Z. The products are designed "tailor-made" with 3 outstanding features: "Combo" of digitalization, digitalization and breakthrough care regime.
Specifically, VPBank Prime has built product combos that suit the financial needs of each customer profile, thereby providing a seamless, smart and effective financial experience, such as Slay Combo for dynamic young people, Sport Combo aimed at office workers who love sports , Biz Prime Combo serving shop owners and soon to launch Kid Combo exclusively for young families.
All of VPBank Prime's services and products are optimized on a technology platform, helping to fully digitize the customer experience journey, increasing speed and convenience in the digital age 4.0. In addition, VPBank Prime's team of consultants is always ready to serve customers from daily transactions to long-term financial support and advice for important milestones in life.
VPBank Prime members receive many attractive privileges such as optimal pricing policy, loyalty points, birthday gifts and thousands of incentives from partners in all fields such as fashion , beauty, sports, health care, cuisine, travel... helping customers manage their finances effectively and enjoy life more fully.
In addition, VPBank Prime also enhances the life experience of young people through sponsoring and organizing many cultural, entertainment and sports events such as: Prime's Night - an annual music event attracting 15,000 participants; Prime's Talk - a workshop on financial topics for Gen Z; accompanying VPBank International Marathon (VPIM), VnExpress Marathon Ho Chi Minh City Midnight (VVMM), VPBank Can Tho Music Night Run... and other major events for young people such as Hanoi Creative Design Festival, French Festival, AIA Vitality Fest...
This important international award of VPBank Prime is a testament to VPBank's pioneering and leading position in the banking market, making the bank the top choice of Millennials and Gen Z, demonstrating the trust of customers, realizing the commitment to accompany them in every moment of life, overcoming all barriers to break through and get closer to prosperity.
Consistent with the strategy of covering the individual customer segment, VPBank has developed brands, from VPBank Diamond for priority customers, VPBank Prime for middle-class customers, to CommCredit targeting business households. Recently, VPBank continued to complete its product range by launching VPBank Private - providing specialized financial services created specifically for elite customers. At the same time, the bank has continuously improved service quality, continuously launched products integrated with modern technology, to optimize the customer experience in all segments.
GBFR is a financial magazine founded in 2010 in the UK. GBFR attracts readers in 200 markets around the world, including presidents, CEOs, CFOs and senior decision makers in Fortune 500 companies, financial institutions, central banks...
VPBank has just unveiled a new segment, VPBank Private, providing specialized financial services created exclusively for elite customers, with the mission of accompanying and cultivating sustainable and everlasting prosperity. This is a strategic step, demonstrating VPBank's strong commitment to providing superior, classy, and personalized financial solutions to fully meet each customer profile. The opening of VPBank Private has once again affirmed VPBank's business philosophy: constantly improving experiences, creating outstanding values and accompanying customers on the journey to conquer the pinnacles of life. |
Source: https://www.vpbank.com.vn/tin-tuc/thong-cao-bao-chi/2025/vpbank-dat-giai-thuong-ngan-hang-tot-nhat-danh-cho-millennial--va-genz-vn
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