Building CX on data standards - no longer "optional" but a mandatory foundation

In an age where customers expect personalization in every interaction and data becomes a business's most important strategic asset, understanding, predicting, and responding to customer behavior is not only a competitive advantage but also a condition of survival.

That is the core spirit of the webinar on May 8, co-organized by Databricks and Insider with the topic "Predictive Modeling to Monetization: Personalizing the lifecycle journey with machine learning algorithms."

The event brings together over 500 experts in data, marketing and technology, diving into AI + CDP + CX application strategies to build real-time, measurable, personalized customer journeys that generate real revenue.

Why do businesses have tools but still not personalize well?

Most businesses today already have CDP, CRM, chatbot, automation, but still have difficulties when:

- Create a 360° customer portrait

- Real-time feedback

- Personalization at scale, measurable

- Securely connect data between departments or partners

The problem isn’t a lack of technology. It’s a lack of a standardized, clean, flexible, and instantly actionable data platform, and that’s the gap that Databricks and Insider are joining forces to fill.

Specific benefits for businesses from Webinar

Databricks - building the right data infrastructure for AI and CX

Databricks helps businesses centralize and process data efficiently, thereby establishing a solid foundation for operating AI, ML, GenAI in a practical way.

Three-step roadmap introduced by Databricks

- Build a solid data foundation: Ensure data is standardized, high quality and usable. Unified data infrastructure ready for batch and streaming processing. Serve as a foundation for advanced analysis and applications.

- Expand the platform to support new capabilities: Support new capabilities to increase the value of data - data science, machine learning, real-time analytics, GenAI.

- Open connectivity and sharing: Seamlessly connect with other systems, extending the value of data. Ensure secure, controlled, and compliant data sharing.

What will the business get?

- Design a data investment roadmap for the next 1-3 years.

- Reduce dependence on existing systems (vendor lock-in) thanks to open and flexible architecture.

- The only platform for Data and AI needs

- “Demoratize” Data & AI: Empower departments to exploit data themselves - elevate the role of the Data/IT team: Shorten decision-making time, giving the Data/IT team more time to focus resources on strategic initiatives and advanced analytics projects.

Insider - personalize the customer journey and increase real revenue

If Databricks ensures “clean” input data, Insider is where data is activated into business results.

Insider brings 3-in-1 CDXP platform

- CDP: Collect behavioral data from web, app, CRM, POS...

- Journey Builder: Design automated, multi-channel, real-time customer journeys.

- Personalization Engine: Content personalization, product suggestions, gamification, push, email, Zalo mini app...

Outstanding benefits

- Create a 1-1 experience with each customer at every touchpoint.

- Revenue growth from real use cases: Cross-sell credit cards; Tuition installments; Predict and prevent churn; Credit re-score; Personalize for VIPs with loyalty + gamification

- Thanks to GenAI, marketing teams can create journeys and content in minutes, instead of weeks.

Case study: MB Bank

- Phase 1: Optimize onboarding & transactions on the app

- Phase 2: Connect with core banking, expand personalized channels

- Phase 3: Complex use case implementation - from RFM segmentation to cross-platform behavior

Data-Driven CX Success Conditions - Sharing from Panel Discussion

In the discussion between representatives of Databricks, Insider and Nam A Bank, three success factors were summarized:

- Good data + clear organizational roles: Product Owner needs to take full responsibility for CX - cannot be "assigned" to departments.

- Long-term strategy: Brands like MB Bank or Vietnam Airlines are successful because they persistently implement a 3-5 year roadmap.

- AI cannot replace emotions: Automation frees up time for humans to focus on the most important touchpoints in the customer journey.

Private Meetup for CTOs, CIOs, CMOs - Turning Data into Strategic Growth

Continuing the series of strategic content, Databricks & Insider respectfully invites senior leaders in charge of technology, data and growth to attend the Growth Hack Series offline private event, where theories about AI, CX, CDP will be directly connected to the current growth problem of Vietnamese businesses.

Time: May 29, 2025

Location: Ho Chi Minh City

Special opportunity for you

If you are a CTO, CIO, CMO, or in charge of data strategy and growth, and have read this far, then you are one of the very few people who are really serious about the problem of data-driven CX.

We believe that what you have just read is not only information, but also action-oriented.

So, Databricks and Insider are offering you an exclusive invitation to an event that brings together the most senior technology and growth leaders to:

- Dissecting real-world CX problems in banking, retail, F&B, and telecommunications

- Share the roadmap to transform data into measurable experiences & growth

- Deeply connect with experts and peers in a private, confined space

Limited number of tickets. To be considered for attendance, please leave your confirmation information here: https://bit.ly/3RixABu

(Vietnam+)

Source: https://www.vietnamplus.vn/xay-cx-dua-tren-du-lieu-chuan-khong-con-la-tuy-chon-ma-la-nen-tang-bat-buoc-post1037567.vnp