Building CX on data standards - no longer an "optional" but a mandatory foundation

"Understanding, predicting and responding to customer behavior is not only a competitive advantage but also a condition for survival" - that is the core spirit of the webinar by Databricks and Insider on May 8.

In an age where customers expect personalization in every interaction and data becomes a business's most important strategic asset, understanding, predicting, and responding to customer behavior is not just a competitive advantage, it's a matter of survival.

That is the core spirit of the May 8 webinar, co-organized by Databricks and Insider with the topic "Predictive Modeling to Monetization: Personalizing the lifecycle journey with machine learning algorithms."

The event brings together more than 500 experts in data, marketing and technology, diving into AI + CDP + CX application strategies to build real-time, measurable, personalized customer journeys that generate real revenue.

Why do businesses have tools but still not personalize well?

Most businesses today already have CDP, CRM, chatbot, automation, but still have difficulties when:

- Create a 360° customer portrait

- Real-time feedback

- Personalization at scale, measurable

- Securely connect data between departments or partners

The problem isn’t a lack of technology. It’s a lack of standardized, clean, flexible, and instantly actionable data platforms, and that’s the gap that Databricks and Insider are teaming up to fill.

Specific benefits for businesses from Webinar

Databricks - building the right data infrastructure for AI and CX

Databricks helps businesses centralize and process data efficiently, thereby establishing a solid foundation for operating AI, ML, and GenAI practically.

Three-step roadmap introduced by Databricks

- Build a solid data foundation: Ensure data is standardized, high-quality, and usable. Unified data infrastructure ready for batch and streaming processing. Serves as a foundation for advanced analytics and applications.

- Expand the platform to support new capabilities: Support new capabilities to increase the value of data - data science , machine learning, real-time analytics, GenAI.

- Open connectivity and sharing: Seamlessly connect with other systems, extending the value of data. Ensure secure, controlled, and compliant data sharing.

What will the business get?

- Design a data investment roadmap for the next 1-3 years.

- Reduced dependence on existing systems (vendor lock-in) thanks to open and flexible architecture.

- The only platform for Data and AI needs

- “Demoratize” Data & AI: Empower departments to exploit data themselves - elevate the role of the Data/IT team: Shorten decision-making time, giving the Data/IT team more time to focus resources on strategic initiatives and advanced analytics projects.

Insider - personalize the customer journey and increase real revenue

If Databricks ensures “clean” input data, then Insider is where data is activated into business results.

Insider brings the CDXP 3-in-1 platform

- CDP: Collect behavioral data from web, app, CRM, POS...

- Journey Builder: Design automated, multi-channel, real-time customer journeys.

- Personalization Engine: Content personalization, product suggestions, gamification, push, email, Zalo mini app...

Outstanding benefits

- Create a 1-on-1 experience with each customer at every touchpoint.

- Increase revenue from real use cases: Cross-sell credit cards; Pay tuition in installments; Predict and prevent churn; Re-score credit; Personalize for VIPs with loyalty + gamification

- Thanks to GenAI, marketing teams can create journeys and content in minutes, instead of weeks.

Typical case: MB Bank

- Phase 1: Optimize onboarding & transactions on the app

- Phase 2: Connect with core banking, expand personalized channels

- Phase 3: Complex use case implementation - from RFM segmentation to cross-platform behavior

Data-Driven CX Success Conditions - Sharing from Panel Discussion

In the discussion between representatives of Databricks, Insider and Nam A Bank, three success factors were summarized:

- Good data + clear organizational roles: Product Owner needs to take full responsibility for CX - cannot be "assigned" to departments.

- Long-term strategy: Brands like MB Bank or Vietnam Airlines are successful because they persistently implement a 3-5 year roadmap.

- AI cannot replace emotions: Automation frees up human time to focus on the most important touchpoints in the customer journey.

Private Meetup for CTOs, CIOs, CMOs - Turning Data into Strategic Growth

Continuing the strategic content series, Databricks & Insider respectfully invites senior leaders in charge of technology, data and growth to attend the Growth Hack Series offline private event, where theories on AI, CX, CDP will be directly connected to the growth problem of Vietnamese businesses today.

Time: May 29, 2025

Location: Ho Chi Minh City

Special opportunity for you

If you are a CTO, CIO, CMO, or in charge of data strategy and growth, and have read this far, then you are one of the very few people who are really serious about the problem of data-driven CX.

We believe that what you have just read is not only information, but also action-oriented.

So, Databricks and Insider are giving you an exclusive invite to an event that brings together the most senior technology and growth leaders to:

- Dissecting practical CX problems in the banking, retail, F&B, and telecommunications industries

- Share the roadmap to transform data into measurable experiences & growth

- Deeply connect with experts and peers in a private, confined space

Tickets are limited. To be considered for participation, please leave your confirmation information here: https://bit.ly/3RixABu

(Vietnam+)

Source: https://www.vietnamplus.vn/xay-cx-dua-tren-du-lieu-chuan-khong-con-la-tuy-chon-ma-la-nen-tang-bat-buoc-post1037567.vnp