Ms. Le Thi Hong Anh, Director of the Provincial Center for Investment, Trade and Tourism Promotion, said: In reality, many rural industrial establishments have not paid due attention to designing packaging and labeling models, making their products uncompetitive. The Center has focused on implementing the Project "Supporting the hiring of consultants and assisting rural industrial establishments in the field of design and packaging". In the period of 2020-2024, the Center supported consulting on design, labels, traceability stamps and packaging for 39 agricultural, forestry, aquatic and medicinal processing units. The supported products have created an image, increased prestige, expanded market share, and affirmed their position in the market.
Hai Dang Food Technology Co., Ltd., To Hieu Ward, was supported by the Provincial Investment, Trade and Tourism Promotion Center to design packaging, labels, and traceability stamps for dried fruit products, thanks to which, more and more customers are coming to order. Ms. Le Thi Quynh Trang, Director of the Company, said: The Company is producing 10 dried fruit products, processed from plums, apricots, mangoes, bananas, pineapples, papayas, guavas, etc. Thanks to clear packaging, labels, and traceability stamps, each year, over 10 tons of dried fruits of all kinds are consumed at minimart supermarket systems and clean food stores in Hanoi , Hai Phong and Ninh Binh provinces...
In 2025, the Provincial Investment, Trade and Tourism Promotion Center will support 5 units to design models, labels, packaging; produce and print packaging and labels, at a rate of 35 million VND/facility, including: Tea products of V-shantea Cooperative, Phu Yen commune; coffee of Viet Nhat Clean Food Company Limited, Chieng Sinh ward; dried fruit of Chau Moc Agricultural Tourism Service Business Cooperative, Moc Chau ward; strawberry products of Xuan Que Cooperative and dried fruit of Hoi Duong Strawberry Cooperative, Mai Son commune.
At Xuan Que Strawberry Cooperative, Mai Son Commune, in early 2025, it was supported to design packaging models, labels and traceability stamps for macadamia products, dried banana seeds and strawberries. The products are sold and consumed at large supermarkets, e-commerce platforms and displayed at many fairs in and outside the province. Mr. Nguyen Van Nam, Director of the Cooperative, informed: The Cooperative has 18 members, growing 50 hectares of strawberries, according to VietGAP standards, with an output of 1,000 tons/year, consumed in domestic supermarkets and exported to markets in some European countries. Notably, the cooperative's strawberry products continue to be present in Vietnam Airlines meals serving domestic and international passengers.
Ms. Nguyen Ngoc Hien, a tourist from Hanoi, shared: Each season has its own fruit, I often choose Son La agricultural products, because they have professional packaging design, clear information and traceability stamps, which help me feel secure and confident in the quality.
Support for design, labeling, and packaging has contributed to building brands and consumer trust in products, gradually developing the province's rural industry in the current period of deep integration.
Source: https://baosonla.vn/kinh-te/xay-dung-bao-bi-nhan-mac-de-khang-dinh-gia-tri-san-pham-EjHPzQsHR.html
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