Building business culture, creating soft power to promote sustainable business development

The fourth annual national forum "Culture with Enterprises" and the Program for reviewing and recognizing "Enterprises meeting Vietnamese Business Culture standards" in 2024 took place this afternoon (November 10) in Hanoi .

The forum was jointly organized by the Vietnam Association for Development of Corporate Culture and the Ministry of Culture, Sports and Tourism.

The forum contributes to realizing the guidelines, policies and strategies of the Party and State on building Vietnamese culture and people, exploiting the potential, strengths and cultural resources to meet the requirements of sustainable development of the country; is a place for businesses to discuss, debate, exchange experiences, learn from each other to promote positive impacts, minimize negative impacts of the multicultural environment on business so that businesses can operate effectively and develop sustainably.

Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy speaks at the fourth annual National Forum "Culture with Enterprises". (Photo: GT)

This is also an opportunity for Party and State leaders, ministries, departments and branches to meet and exchange with the business community, listen to recommendations and proposals on mechanisms and policies to support businesses to operate effectively in a multicultural environment; honor businesses that meet Vietnamese Business Culture standards; and widely spread the Campaign "Building Vietnamese Corporate Culture" launched by the Prime Minister.

Speaking at the opening of the Forum, Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy said that in recent times, the Vietnamese business community has grown rapidly in number and scale, making important contributions to the strategic goals of socio-economic development.

Many businesses have actively participated in poverty reduction programs, gratitude programs, and support programs for the community and the country; building close relationships to create the strength of national solidarity.

Enterprises have made efforts to build business culture and corporate culture on the basis of inheriting and promoting national cultural values, creating soft power to promote sustainable business development.

Deputy Minister Trinh Thi Thuy informed that in the current period, facing opportunities and challenges, Vietnam has identified culture as an important endogenous resource. Protecting cultural identity and promoting the potential of national cultural strength in building corporate culture and business culture are important solutions for national development.

Workshop on the topic "Business in a multicultural environment" at the Forum. (Photo: Gia Thanh)

"The Party and State are making efforts to create a healthy business environment to attract foreign investors, while promoting the endogenous strength of culture to form and develop Vietnam's cultural industry, building strong Vietnamese enterprises that are not only competitive at home but also regional and world-class.

Each enterprise becomes a cultural ambassador promoting the country and people of Vietnam to the world, spreading the soft power of Vietnamese culture," Deputy Minister Trinh Thi Thuy emphasized.

The Deputy Minister hopes that the fourth annual National Forum "Culture with Enterprises" will be an active activity to widely spread the meanings and messages of the Campaign, highlighting the role of culture in the sustainable development of the country.

At the same time, exploiting the potential and strengths of cultural resources as a very important lever to restore and develop the economy, promote the development of business culture, corporate culture, form an increasingly large and strong community of businesses that meet Vietnamese business culture standards, and move towards approaching world business culture standards, so that our country can integrate quickly, widely and sustainably in the coming time.

Workshop "Enterprises in the 4.0 era: Digital cultural transformation makes a difference" at the Forum. (Photo: Gia Thanh)

Within the framework of the Forum, two workshops took place with the topics "Business in a multicultural environment" and "Enterprise in the 4.0 era: Digital cultural transformation makes a difference".

In addition, there is a Ceremony to honor and reward collectives and individuals with outstanding achievements in actively responding to the Vietnam corporate culture movement and a Ceremony to honor and award certificates to Enterprises meeting Vietnamese Business Culture standards in 2024. These are enterprises that have excellently met the standards of the Vietnamese Business Culture Criteria Set selected by the National Council for reviewing Enterprises meeting Vietnamese Business Culture standards.

The set of criteria has been directed by the Prime Minister to be developed by ministries and branches and has received intellectual and enthusiastic contributions from scientists, experts, business representatives and the press, especially suitable for the conditions of businesses and the current context of integration and globalization.

Source: https://baoquocte.vn/xay-dung-van-hoa-kinh-doanh-tao-suc-manh-mem-thuc-day-doanh-nghiep-phat-trien-ben-vung-293296.html