Xiaomi expands smart product range in Vietnam

In addition to TVs and some mobile devices, starting from 2025, Xiaomi will sell more products to serve the household needs of Vietnamese people.

The pioneering product line in the plan is the new generation of air purifiers such as Xiaomi Elite and Xiaomi 4 series (including models: 4 Compact, 4 Lite, 4 and 4 Pro). These devices will be suitable for different needs and areas of use, emphasizing the ability to clean the air quickly, advanced fine dust filtration system, some models have the ability to create ions in the air or sterilize with UV LED lights combined with Plasma technology.

The devices are officially distributed in Vietnam, so users can easily control smart devices in their home from their mobile phones with the Xiaomi Home application and integrate Google or Amazon Alexa virtual assistants for a more seamless experience.

Along with expanding its home appliance product line, Xiaomi said "wait" when mentioning the possibility of selling SU7 cars in Vietnam.

Photo: Anh Quan

Mr. Neo Chen, Deputy General Director and Business Director of Xiaomi Vietnam, said that in the human - car - home ecosystem, "home" is the most important part because devices such as TV, robot vacuum cleaner, air purifier... all revolve around the homeowner's life and at the same time are a huge market that has not been fully exploited.

"From the second half of 2025, we will expand our product range in Vietnam, gradually bringing in more home appliances such as air conditioners, refrigerators, washing machines and other devices," Mr. Chen shared.

He assessed Vietnam as a potential market for smart products, and said that since starting to cooperate with Hop Long on TV lines in 2022, the company has continuously expanded its product portfolio and achieved sustainable sales growth. "They have become our most important partner in the AIOT portfolio," Mr. Neo Chen emphasized.

The company's product line expansion strategy aims to complete the human-car-home ecosystem, in which mobile phones refer to humans, and various AIOT products (a combination of AI - artificial intelligence and IoT - the trend of connecting all things via the internet) for homes and cars accompany users.