Consumption trends of young people in the digital age

The rapid development of technology has caused the world to change dramatically, and digital technology has not only created major changes in the economic field but also reshaped the lifestyle, habits and thinking of many consumers. In that context, the generation born since 1997 (Gen Z) has emerged as pioneers in exploring and applying new consumer trends today.

Today, digital technology has become an indispensable part and a “companion” in the daily lives of young people. Smartphones, social networks, e-wallets and e-commerce platforms have changed the way young people access information, interact and shop for products.

Today's young generation consumes not only to satisfy basic needs but also as a way to express themselves. The products or services chosen often reflect the lifestyle, personal values ​​or social views of the consumer himself.

Online shopping and selling is becoming a trend among young people today.

According to Mr. Tran Thai Hao, Dong Xuan Ward (Phuc Yen), e-commerce has fundamentally changed the shopping behavior of people in general, and young people in particular. Platforms such as Shopee, Lazada, Tiki in Vietnam or Amazon, eBay globally bring unprecedented convenience with outstanding benefits such as saving time, consumers do not need to travel but can shop right at home.

Along with that, social networking platforms offer millions of products, from fashion , cosmetics to household goods and food with many big discount campaigns to help consumers save money.

In addition, virtual reality and augmented reality technologies are being integrated into e-commerce experiences to help users visualize products clearly before placing an order.

In fact, social media has been a clear consumer orientation tool in recent times. Social media is not only a place to connect with friends but also a tool to shape consumer habits. Platforms such as Instagram, Facebook and TikTok have revolutionized the way young people approach products today with prominent trends such as: Key Opinion Leaders (KOLs) introduce products and services, create trust and influence consumers' purchasing decisions; this form combines entertainment and commerce, providing an interesting and intuitive shopping experience.

According to incomplete statistics, more than 70% of young people currently admit that they are influenced by social media content when making shopping decisions.

In addition, environmental awareness and social responsibility are becoming the top criteria in the consumption habits of young people. Many young people prefer brands such as Patagonia, Everlane or choose secondhand goods instead of fast fashion or environmentally friendly products such as cloth bags, recycled bottles and organic foods are increasingly popular.

Shopping on e-commerce platforms is always fast and convenient because it is cashless, highly secure and reduces the risk of theft or fraud. E-wallets such as MoMo, ZaloPay and VNPay are replacing traditional payment methods. With just a phone, consumers can pay anytime, anywhere.

Duong Khanh Linh, 19 years old, Tich Son ward (Vinh Yen) is looking to buy a wireless headset to use for studying and listening to music. Linh decided to search for the product on e-commerce platforms such as Shopee and Lazada.

It was a simple matter of typing the keyword "Bluetooth wireless headphones" into the search bar and quickly receiving hundreds of options from different brands. To evaluate the products, Linh used the "filter" feature to narrow down the search by price, user reviews, and outstanding features. Then, she compared two headphone models with similar prices but different battery capacity and noise cancellation capabilities.

To ensure quality, Linh took the time to read comments from previous buyers. Positive comments about sound quality and warranty service made Linh feel secure in using the discount code.

Before placing the order, Linh applied the 10% discount code provided by the e-commerce platform, helping to save a small amount of money. Linh chose to pay via MoMo wallet to receive an additional 5% cashback incentive. Within two days, the headphones were delivered to her home. After using and being satisfied with the product, Linh left a 5-star review for the seller.

This process not only helps Linh own a quality headset at a preferential price but also saves travel time. This is a clear illustration of the convenience and efficiency of online shopping habits among young people today.

The consumption trends of young people in the digital age have also had a great impact on today's society and businesses. Accordingly, the green consumption habits of young people have prompted businesses to switch to environmentally friendly production methods. The change in consumer behavior forces products to be more creative and personalize experiences to attract the attention of young people.

At the same time, the consumption trends of young people in the digital age not only reflect the development of technology but also demonstrate modern values ​​and thinking. With creativity, responsibility and sensitivity, the young generation is and will continue to shape the future of the consumer market, contributing to building a sustainable and innovative society.

Article and photos: Thanh An

Source: http://baovinhphuc.com.vn/Multimedia/Images/Id/125954/Consumption trends-of-youth-in-the-modern-world