Promotion contributes to highlighting Binh Thuan destination

As the host of the National Tourism Year 2023 and with strong signs of recovery of Binh Thuan tourism after the Covid-19 pandemic, the locality is focusing on promoting the destination...

Accordingly, most of the activities to promote the image and tourism brand of the province in the past time have been organized with a focus and key points associated with the event of National Tourism Year 2023 - Binh Thuan - Green Convergence. For example, participating in the Travex Fair 2023 (held in February in Yogyakarta - Indonesia), the locality introduced the impressive and unique features of Binh Thuan tourism along with activities responding to the National Tourism Year 2023 to the "land of thousands of islands" and ASEAN in particular, the Asian market in general. This is also an opportunity for businesses to proactively promote tourism products, while seeking opportunities to expand cooperation to diversify the international tourist market to Binh Thuan.

*Organize a program to welcome and wish Happy New Year to tourists coming to Binh Thuan at Phan Thiet Station on the first day of Spring Quy Mao 2023.*

*Binh Thuan destination is prominently promoted at Ho Chi Minh City Tourism Festival 2023.*

Domestically, Binh Thuan has participated in the 19th Ho Chi Minh City Tourism Festival - 2023, participated in the Vietnam - France Local Cooperation Conference in Hanoi, and attended the Southern Folk Cake Festival in Can Tho (both taking place in April 2023). Through that, it has promoted the southernmost coastal region of the Central region with the typical image of "Blue Sea - White Sand - Golden Sunshine" in key markets across the country. Especially within the framework of the Ho Chi Minh City Tourism Festival, the province's booth always stands out and attracts visitors by organizing many unique art programs performed by the Bien Xanh Music and Dance Theater. In addition, it has coordinated with the Binh Thuan Professional Chefs Association to introduce the culinary program "Binh Thuan Delicacies", where visitors are invited to enjoy the famous local dishes "Lau Tha" and "Goi cuon ca mach"...

In the province, the promotion of destinations and events of the National Tourism Year 2023 - Binh Thuan - Green Convergence has been focused on implementing in many forms. Accordingly, the locality and the tourism industry organized a program to welcome and wish visitors to Binh Thuan at Phan Thiet Station on the first day of Spring Quy Mao 2023 (the first day of the Lunar New Year). Coordinated with press agencies and travel agencies to communicate and promote the potential as well as new and attractive tourism products and services in Ham Thuan Bac, Tanh Linh, Ham Thuan Nam, the southern area of Phan Thiet... Along with that, coordinated with the General Department of Tourism to support local tourism information and images for the Traveloka Tourism Application to design publications to promote and advertise Binh Thuan destinations. In particular, this work has been carried out across many channels, contributing to the overall success of the Opening Ceremony of the National Tourism Year 2023 with the theme "Binh Thuan - Green Convergence" and a number of large-scale activities responding to the event taking place in recent months. Recently, when the expressway passing through the province was officially opened to traffic, helping to shorten the travel time of tourists, communication work has been further enhanced, thereby contributing to highlighting the image of Binh Thuan as a destination.

Entering the second half of this year, the locality will continue to promote Binh Thuan tourism abroad, including participating in the Ho Chi Minh City International Tourism Fair (ITE HCMC 2023) in September. Along with that, focusing on promoting the introduction of tourism potential and strengths as well as new tours and products associated with promoting the remaining activities taking place in the National Tourism Year 2023 - Binh Thuan - Green Convergence. Actively deploying digital technology, smart tourism systems to serve tourism promotion to ensure convenience and attractiveness to attract a large number of visitors from all over to Binh Thuan for relaxation, sightseeing, entertainment, especially on weekends and holidays...

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