YouTube tests new service: Cheap but quality

DNVN - YouTube, the popular video sharing platform, is testing a new Premium package called "Premium Lite," promising fewer ads at a much lower price than the current Premium package.

The YouTube logo. Photo: AFP/VNA

According to Engadget, a website specializing in technology analysis and reviews, some users discovered YouTube's new subscription package through recent rumors on social media. Shortly afterward, representatives from Google – YouTube's parent company – confirmed that they are testing this service with a limited number of accounts in Germany, Australia, and Thailand.

The Premium Lite package is considered to help users avoid most video ads, except for music-related content. However, short videos and ads won't interrupt users while they search and browse. YouTube Shorts is YouTube's short video platform, allowing users to upload and share videos up to 60 seconds long.

Notably, this isn't the first time YouTube has tested a Premium Lite package. Previously, in 2021, the platform tested it in Europe but discontinued the option in October 2023. Although this package doesn't include features like offline viewing or background video playback, it still ensures users don't see ads like the regular Premium version.

For users in Australia, the new Premium Lite plan costs AUD 9 per month (equivalent to USD 6), significantly lower than the regular Premium plan at AUD 17 per month (USD 11.4).

According to tech experts, this experimental move by Google could help the company attract more paying users, especially after its strong measures to discourage users from using ad blockers. A November 2023 survey from data consulting firm All About Cookies showed that many YouTube users were considering using ad blockers following Google's measures. Specifically, 22% of those surveyed said they were looking for ways to continue using ad blockers, while 16% reduced their YouTube usage time and 15% searched for alternative video platforms.

Only 12% of respondents said they were willing to buy YouTube Premium, and 11% decided to stop using ad blockers. When asked about a reasonable price for Premium, 23% suggested it should be under $5 per month, while 14% thought a reasonable price would be under $10. In the US, the price of YouTube Premium has increased to $14 per month after the most recent price hike in July 2023.

Thanh Mai (compiled)

Source: https://doanhnghiepvn.vn/cong-nghe/youtube-thu-nghiem-dich-vu-moi-re-nhung-chat-luong/20241021081949298