Google's new technology is said to use server-side ad insertion, making it difficult for traditional ad blockers to detect and block.
Some Reddit users have reported encountering non-skippable black videos , which are likely ads that are blocked but are still displayed as blank videos. Google has also made an announcement about “upgrading safety standards for YouTube browser extensions,” though it doesn’t specifically mention ad blocking.
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YouTube launches new "trick" that makes ad blockers "useless". Illustration photo |
Google's move is seen as a new step in the fight against ad blockers on YouTube. Although advertising is the main source of income for YouTube and content creators, many users are annoyed by the increasing number and frequency of ads.
Google is tweaking its algorithms more frequently than ever. Because of the frequency with which YouTube's ad delivery system changes, developers are having to change their software on a daily basis," said Krzysztof Modras, engineering director of the Ghostery extension.
Previously, many users also reported that their videos encountered a lack of sound when using ad blockers on YouTube. Even when the volume bar was raised to the highest level, the video would still automatically mute afterwards.
"Ad blockers violate YouTube's terms of service. We also encourage users to support the creators they love by enabling ads or using YouTube Premium," YouTube said.
Google did not directly deny the allegations that it was making it difficult for users to watch videos using ad blockers. The company said the issue was due to “an unrelated effort to improve YouTube’s performance and reliability.”
Google’s changes make sense, as the majority of YouTube and its creators’ revenue comes from advertising, and limiting the impact of ad blockers will help the company operate more efficiently.
If Google's new ad technology is successful, it could spark a major debate about users' right to control their video viewing experience and influence the development of future ad blockers.
Source: https://khoahocdoisong.vn/youtube-tung-tuyet-chieu-moi-khien-trinh-chan-quang-cao-tro-nen-vo-dung-post243134.html
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