ACB: Learning culture creates distinct advantages in sustainable development

Faced with the challenge of continuous technological development in various industries, many Vietnamese banks are willing to invest in training and developing human resources as a competitive factor for sustainable development. In particular, ACB has successfully positioned itself as a leading learning organization in the banking industry. ACB's difference lies not only in its quality training programs but also in the way the bank creates a diverse and creative environment with learners at the center of all continuous learning activities. The learning organization model helps increase performance and build a flexible culture, promoting the need for self-learning and the ability to continuously transform, bringing value to ACB. Strong commitment to the goal of becoming a lifelong learning organization ACB is a pioneering learning organization with the establishment of the first formal training center in the Vietnamese banking industry more than 30 years ago and has maintained high standards of quality in personnel training to this day. Based on practical experience, ACB has established a diverse and specialized learning function structure, different from other enterprises. This is also integrated into the long-term development strategy when the Board of Directors and the Bank's Board of Directors commit to building ACB as a lifelong learning organization. From management level to ACB employees, they are encouraged to learn regularly and seriously. The current learning rate of ACB employees is 90%. The specific number of learning hours is included in the main component of individual and unit KPIs. An ACB employee needs to complete an average of 67 hours of learning in a year. In addition, ACB Learning Center also builds a catalog of more than 250 courses from professional knowledge to self-care, "healing" courses in the true spirit of Work - Live - Learn ACB through diverse learning forms such as concentrated learning, online learning, consulting, seminars, group knowledge sharing, and practical training.

ACB Learning Center has maintained high standards of quality in personnel training since its establishment, contributing to a strong learning culture.

ACB Learning Center does not stop at organizing courses but also builds a strong learning culture foundation by establishing a learning partner group and a learning culture activation and development group. The learning partner group focuses on connecting with internal and external partners to provide quality, on-demand training programs, while the learning culture activation and development group is responsible for enhancing the continuous learning motivation of ACB's staff. The bank has created conditions for individuals to choose their learning methods, course catalogs that suit their needs, and development paths. A continuous, fully proactive and highly interactive learning mechanism has been created within ACB. Applying modern learning technology, closely linked to practical work Innovation and creativity are the foundation of ACB on its journey to positioning itself as a modern learning organization. In the past 5 years, ACB has continuously invested in technology and learning platforms: learning website, internal E-learning system (professional courses, courses requiring security to be studied using the bank's system) and external E-learning (courses that can be studied at home, external network), system to record learning history and duration, learning dashboard, communication information page about learning activities.

Enhancing experience and activating the spirit of continuous learning helps ACB staff adapt and keep up with new trends to develop with the organization.

Online courses, bite-sized learning are built in the direction of gamification, increasing interaction and promoting the love of learning for ACB employees when participating. Many forms of production are flexibly applied to quickly provide new courses, promptly meeting the training needs of organizations and learners. Video editing technology, content design combined with AI applications are also gradually being established. In addition, many courses do not stop at the step of accumulating knowledge but also require learners to practice and apply after learning to be recorded as completed. This activity is also automatically monitored and recorded on ACB's learning and competition system. Bringing technology into the learning system is a great ambition that ACB is gradually realizing because according to Ms. Nguyen Hoai Mai - Director of ACB Learning Center: "We not only focus on conveying but also create conditions for grasping and applying knowledge in the actual work of each employee". She also said that ACB is constantly improving its measurement system using quantitative methods for the pre- and post-training stages to evaluate learning effectiveness.

ACB focuses on learners and creates conditions for employees to apply knowledge to work practice, recording before and after training to evaluate effectiveness.

From collecting, analyzing data and evaluating the system, ACB adjusts and develops effective and optimal learning content, methods and trends for organizations and individuals in the design process. Improving the experience and activating the spirit of continuous learning will help each employee maximize their own abilities, contributing to building an adaptive bank, keeping up with trends and ready to face all challenges, taking advantage of all opportunities from development. Customers and partners learn together, improve innovation capacity with ACB Oriented to become a learning organization and promote the spirit of learning in the organization, ACB enhances innovation and knowledge sharing, exploits the connection between internal and external resources to achieve business goals and sustainable development, while creating a working environment that focuses more on human development. Organizational learning also enables ACB to implement a comprehensive transformation strategy from products and services to customer experience. ACB’s human resources create new products and processes that are aligned with technology trends that are driving the market. From there, ACB improves workflows and increases efficiency, leading to more value for customers. Initiatives such as developing mobile applications, automating credit review processes, internal processes, and deploying advanced data analytics tools have demonstrated that ACB is constantly learning and looking for new ways to improve and achieve more progress.

ACB strongly spreads the spirit of learning and expands knowledge sharing to partners and customers for mutual development.

More notably, not only internally, ACB strongly spreads the spirit of learning to partners and customers when organizing seminars and workshops to update and exchange information on socio-economic and technological issues. Most recently, Mr. Boris Groysberg - a leading professor at Harvard Business School - at the invitation of Chairman Tran Hung Huy came to Vietnam and directly participated in teaching at the Leadership Summit "From Great To Exceptional" for customers and strategic partners of ACB. Developing as a learning organization is not only ACB's strategy but also creates a solid foundation for ACB to respond quickly and flexibly to changes in the business environment, continue to improve its ability to adapt to innovations and achieve success in the future. Learning culture has become a highlight of ACB in creating a positive corporate culture, providing many opportunities for personal development as well as maintaining high standards of benefits for talented staff.

A learning culture provides many opportunities for personal development as well as maintains high standards of benefits for talented staff, contributing to creating an ideal working environment for ACB.

Last August, ACB was honored by HR Asia Magazine with the "Best Companies to work for in Asia 2024" award. This is the 6th consecutive year that HR Asia has presented this award to ACB as an important recognition, affirming the bank's commitment to creating an ideal working environment for employees. Enterprises like ACB are contributing to building and developing an increasingly better working environment in the market. Source: https://nhipsongkinhte.toquoc.vn/acb-van-hoa-hoc-tap-tao-loi-the-khac-biet-trong-phat-trien-ben-vung-2024091510015235.htm