ASUS held the “Design You Can Feel” exhibition in Shanghai, London and Milan, making an impression by telling stories through design instead of just talking about configuration.

The highlight of the event was the work “Willful Wonder”, where moving wings opened with the viewer’s footsteps, reflecting the interaction between humans and technology.

The main material is Ceraluminum™ - an ASUS exclusive material that is 30% lighter than aluminum and three times stronger.

The Ceraluminum™ surface can sense every touch and respond through the AI system, providing a technological experience as close to real tactile as possible.

The “ceramization” process gives each Zenbook case a unique pattern, like a personalized fingerprint for each user.

Zenbook A14 and S16 integrate Lumina OLED display, long-lasting battery, AI processor and Ceraluminum™ case, combining performance and emotional design.

Weighing only 980g, the new generation Zenbook still has full connectivity ports and high durability, proving that thin and light laptops are no longer boring.

The “Design You Can Feel” philosophy opens up a new approach, where the laptop is not just a tool, but also a companion that understands the user's emotions.

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