Sold 30,000 cars in one month, imported cars 'released'

Imported cars are being released in droves, manufacturers are racing to launch new models, and are offering heavy discounts, making the Vietnamese auto market enter its most exciting period of the year. In September alone, more than 30,000 cars were sold, a record high since the beginning of 2025.

Car import businesses are bustling with programs to introduce car models to customers at shopping malls - Photo: CONG TRUNG

Car consumption increases, imported cars dominate

According to the latest figures from the Vietnam Automobile Manufacturers Association (VAMA), in September 2025, car manufacturers sold 30,688 vehicles, an increase of 18% compared to the previous month. Notably, sales of imported cars overwhelmed domestically assembled cars with impressive growth.

According to VAMA, completely built-up (CBU) imported cars reached 16,261 units, up 22%, while domestically assembled cars (CKD) only increased by 14%.

In the first 9 months of this year, imported cars reached 131,503 units, an increase of 17%, far exceeding the 6% increase of domestically assembled cars with an output of 119,918 units.

Many car dealerships in Ho Chi Minh City have recorded an improvement in the number of customers coming to view and book cars, making them busier than before.

Many imported car companies have launched massive marketing programs, from displaying cars at shopping malls, test driving cars to discounts of tens of millions of dong.

Mr. Nguyen Duc Tri (Binh Thanh Ward) said he planned to buy a car at the beginning of the year but waited for the price to drop. Now that he sees that there are many imported cars with good promotions, he has decided to buy a car for more than 1.2 billion VND (including registration fees).

Not only buyers, but also dealers are "smiling" when sales have improved significantly. A Toyota sales manager said that customers are buying imported cars in much greater numbers, especially SUVs and hybrids.

According to the analysis of the director of a car showroom in Ho Chi Minh City, the car market is "tug of war" between imported cars and assembled cars. However, imported cars are witnessing a strong wave when brands are bustling to launch new products, selling prices are constantly adjusted. Currently, the supply of imported cars is recovering strongly when the supply chain is gradually stabilizing, cars arriving at the port regularly and faster than before.

Notably, Chinese auto brands are penetrating strongly, covering the market with a series of new products.

Businesses are increasingly promoting a range of products related to electric vehicles - Photo: CONG TRUNG

Billion-dollar cars all reduced in price

Many car manufacturers have recorded that in early October 2025, not only popular, low-cost car models were heavily discounted, but even car models priced over 1 billion VND were simultaneously discounted by hundreds of millions.

Mitsubishi dealers in Ho Chi Minh City said that in October, customers who buy cars will be exempted from 100% of registration fees, receive a direct discount of up to 76 million VND, a fuel voucher worth 20 million VND, a maintenance voucher worth 3 million VND, and many gifts such as 360-degree cameras, heat-insulating film, floor mats, etc.

Toyota Vietnam is not left out when launching a series of incentives for Vios, Veloz, Avanza, Yaris Cross, Hilux and Camry models. The discount ranges from 46 to 77 million VND/car, depending on the version; in which Veloz Cross is reduced by more than 70 million VND, Avanza Premio is reduced by 65 million VND, and Camry is reduced by up to 77 million VND.

Honda Vietnam reduced the registration fee by 50-100% for the City, Civic, CR-V, BR-V and HR-V models. The City model alone reduced by nearly 50 million VND, bringing the actual selling price down to under 450 million VND, creating a direct competitive advantage with the low-cost B-class cars.

According to the business community, the auto market has never witnessed such a massive and comprehensive price reduction race. This is considered a move to strongly stimulate demand when purchasing power is increasing rapidly before the 2026 Tet shopping season, and at the same time help companies "clear inventory", preparing to launch a series of new cars in the fourth quarter of this year.

Competition between gasoline cars and electric cars is heating up

According to VAMA, if the growth momentum is maintained, car sales in 2025 could reach 280,000 - 290,000 vehicles, an increase of 8-10% compared to 2024. Experts say 2026 will enter a period of fierce competition between gasoline, hybrid and electric cars.

As charging station infrastructure expands, battery costs fall and policies encourage green cars, Vietnamese consumers will have more choices.

Companies are increasingly pushing out a range of electric vehicle-related products.

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Source: https://tuoitre.vn/ban-30-000-o-to-trong-mot-thang-xe-nhap-khau-bung-hang-2025101211553534.htm