Dong Nai Electronic Newspaper: 'Softening' information, conquering readers

In the era of the fourth industrial revolution with profound and comprehensive changes in all areas of social life, our country is facing unprecedented opportunities and challenges. And in that context, revolutionary journalism has constantly innovated, adapted, and taken advantage of opportunities to affirm its role and promote its mission in the new situation.

Not out of that flow, Dong Nai Electronic Newspaper (Dong Nai Online) has been creating an impressive transformation journey, affirming its position as the main local newspaper.

Dong Nai Newspaper aims to develop into a sustainable, professional, creative and humane multimedia press agency. In the photo: A working session of the Dong Nai Newspaper's Electronic Newspaper Department. Photo: Khanh Loc

Winning over readers on new platforms

Editor-in-Chief of Dong Nai Newspaper Dao Van Tuan said that in the context of the current fourth industrial revolution, the information needs of the press public have changed a lot, requiring press agencies and each journalist to renew themselves to produce modern press works that have a positive impact on society and better fulfill the mission of journalism.

“In line with that strong transformation trend, I always aim to improve the quality of content and form of press products, build Dong Nai Newspaper into a multimedia press agency, present on all platforms, and perform well the role of the Party's mouthpiece” - Editor-in-Chief of Dong Nai Newspaper Dao Van Tuan emphasized.

With the orientation, "Wherever readers are, we are there", this is not only a motto but also a guideline for the comprehensive innovation of Dong Nai Online. Since the first days of appearing on the internet in December 2001, Dong Nai Newspaper has constantly improved to adapt to new trends.

The big turning point came when the Newspaper's website was officially licensed by the Ministry of Information and Communications (now the Ministry of Science and Technology) to become Dong Nai Electronic Newspaper in November 2022.

Continuing the development momentum, the launch of the new interface in September 2023 is a vivid demonstration of Dong Nai Newspaper's serious investment in user experience, prioritizing multimedia, expanding access and interaction with readers.

Dong Nai Electronic Newspaper is making efforts to move to digital platforms, especially on social networking sites such as Facebook, TikTok, YouTube, Zalo. Photo of the interface of the Newspaper's social networking sites: Ha Le

It is from this innovation that impressive numbers and achievements have been achieved. If in 2023, the total number of visits to the Dong Nai Electronic Newspaper website was 20.2 million, by 2024, this number increased by about 60%, reaching nearly 32.3 million. Dong Nai Online is often in the top 5 local Party newspapers with the highest number of visits.

In 2024, the level of maturity of digital transformation of Dong Nai Newspaper has grown significantly compared to 2023, when it ranked 7th out of 25 local Party press agencies with good digital transformation classification, demonstrating rapid adaptation as well as affirming its solid position in the national press system.

Flexibility in storytelling, the ability to "tailor" information for each platform, from short "60-second" news on TikTok to in-depth reports on YouTube, has helped Dong Nai Electronic Newspaper not only spread information quickly but also conquer the hearts of readers, aiming to lead information about Dong Nai in cyberspace.

Efforts to "soften" information to suit readers' "taste"

The Internet has “revolutionized” every aspect of life, and social networking platforms have created a new space for people to connect, share information, and become an indispensable part of everyday life.

Therefore, Dong Nai Online's multi-platform strategy does not stop at being present, but also "softens" official information, "transforms" content to suit the "taste" and algorithm of each digital channel and each reader.

A reader in Buu Long ward (Bien Hoa city) follows the news on Dong Nai electronic newspaper. Photo: Ha Le

Information and events about Dong Nai land and people are not only limited to the local area but can reach millions of readers immediately. Therefore, interactive multimedia formats such as videos , infographics, megastories, podcasts, etc. allow journalists to tell stories in a more vivid and attractive way, meeting the diverse tastes of the public.

In a congratulatory letter sent to journalists nationwide on the occasion of the 100th anniversary of Vietnam Revolutionary Press Day, Member of the Party Central Committee, Deputy Head of the Central Propaganda and Mass Mobilization Commission, Editor-in-Chief of Nhan Dan Newspaper, Chairman of the Vietnam Journalists Association Le Quoc Minh emphasized that entering a new era, the press must innovate continuously and more strongly, seeking development solutions to be able to conquer readers and audiences on new platforms, creating a difference between the press and other media channels.

This requires the journalism team in general and each member of Dong Nai Online in particular to not only be good at their profession and knowledgeable about the field, but also to be multi-talented, multi-tasking, and “present” quickly on all platforms. This is a strong transition, from the role of a simple writer to a comprehensive content creator, requiring flexibility and the ability to continuously learn.

Along with that, Dong Nai Online members also equip themselves with multimedia skills such as: video recording, taking high-quality photos with phones, video editing, photo editing and creating simple infographics. At the same time, understanding SEO and data analysis helps admin members of social media channels... know what readers are interested in so that they can distribute products and content to each platform accordingly.

In recent times, Dong Nai Electronic Newspaper has made efforts to move to digital platforms, especially on Dong Nai Newspaper fanpage. The honor of receiving Facebook's blue tick in early 2025 is an official recognition of the Newspaper's prestige and position on the world's largest social network.

From the beginning of 2025 to June 5, 2025, there were over 95 million views and access on the Facebook fanpage; at the same time, it increased by over 28 thousand followers, bringing the total number of followers on this platform to nearly 260 thousand, over 125 thousand likes.

Currently, Dong Nai Online on TikTok platform has over 308 thousand likes, YouTube with over 10.4 thousand followers, Zalo with over 3.6 thousand interested people. This shows that "digital shift" is not only an objective requirement but also an opportunity to improve communication efficiency, increase spread and maintain the role of guiding public opinion.

In the days of celebrating a century of the birth of revolutionary journalism, and especially looking back at the transformation of Dong Nai Electronic Newspaper, it can be affirmed that: the constant innovation and the spirit of "Where readers are, we are there" are the solid guidelines for the development of Dong Nai Newspaper in the coming time.

Dong Nai Newspaper is not only proud to be the trusted mouthpiece of the Party Committee, government and people of Dong Nai province, but is also day by day affirming its leading position in the local information flow, contributing to the dynamic development of revolutionary journalism in the digital age.

Thanks to its timely "presence" on digital platforms as well as its pioneering in realizing innovative models and multimedia journalism, Dong Nai Online has been developing into a sustainable, professional, creative and humane multimedia journalism agency.

Ha Le

Source: https://baodongnai.com.vn/xa-hoi/202506/bao-dong-nai-dien-tu-mem-hoa-thong-tin-chinh-phuc-doc-gia-5590b15/