Barron Trump: The key to Mr. Trump's appeal to young voters

Although not directly involved in politics , Barron Trump still played an interesting and meaningful role in his father's victory.

Barron Trump became a bridge between his father and young voters in Mr. Trump's election campaign - Photo: THE TIMES

As the youngest son of President-elect Donald Trump, Barron Trump, with his handsome face, impressive height and private life, has brought a special attraction to voters, especially young voters. Barron's presence not only helps strengthen Mr. Trump's image of a united family but also opens an indirect channel for Mr. Trump to reach young voters - who can see themselves in Barron.

Podcast advisor for his dad

According to The Times, Barron has become a podcast adviser to Mr. Trump, guiding his father to participate in interviews with comedians, influencers and online celebrities - a strategy that observers consider successful in reaching young male voters. Mr. Trump even asked to ask his son first about the podcasts he should participate in, before officially nominating him for that list, showing his absolute trust in Barron's ability to work. Mr. Jason Miller, a senior adviser to Mr. Trump, also confirmed the above information, revealing that it was Barron who was behind the strategy for his father to appear on famous podcasts. "Barron was very involved in suggesting or choosing the podcasts that we should participate in," he said. NBC News polling showed Trump winning men under 30 by two points — a group Biden won by 11 points in 2020. Most of Trump’s podcasts during the campaign were well received, as evidenced by his views on Adin Ross’s interview with Theo Von, which garnered more than 2.7 million views, and his appearance on This Past Weekend with Theo Von, which garnered more than 14 million views, while his Flagrant podcast, which featured Trump, garnered 8 million views. “I take my hat off to this young man. Barron’s show proposals are getting huge views and blowing up the internet. He’s doing a great job,” Miller said.

Mr. Trump appeared on Adin Ross's podcast - Photo: USA TODAY

When secrecy creates special attraction

Despite his low profile and shun of public politics, Barron Trump has become an interesting figure in his father's campaign. His lack of public appearances has added to the mystery surrounding Barron, creating curiosity and appeal to some voters, especially those looking for a close-knit political family image that is not too ostentatious. Interestingly, Barron does not need to directly participate in political events to make his mark.

Barron always attracts media attention when appearing in public activities, partly thanks to his enormous height of up to 2m - Photo: AFP

His absence makes it easier for the public to imagine a character who is not as "stereotypical" as other members of the Trump family. Instead of over-exposing himself, Barron skillfully maintains the image of a son in a powerful family that is extremely natural and desirable to many. Thanks to this low profile, Barron becomes an approachable and very attractive image for young people, especially Gen Z voters, who are often not interested in long-standing political figures. Not only attracting attention for himself, Barron also skillfully directs it to his father and turns them into actual votes, contributing to Mr. Trump's successful re-election. Barron's helping his father increase his presence on online platforms is not simply a media strategy, but also shows his understanding of his generation. Thanks to that, although only an indirect factor in Mr. Trump's election strategy, Barron still plays an important role in winning support from young people for his father.

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