Real estate - a resource to create "soft" infrastructure for future financial centers

In its long-term development strategy, Vietnam aspires to become a regional financial center, aiming for the position of a global financial destination. This is not only an economic goal, but also a test of its institutions, governance capacity and ability to create a living and working environment attractive enough to attract international capital flows.

To realize that aspiration, in addition to a transparent legal framework, competitive financial policies and modern technological infrastructure, a fundamental but often less mentioned factor is real estate – especially integrated urban areas – the “soft infrastructure” factor that shapes Vietnam’s integration and development capacity in the future global financial ecosystem.

“Soft infrastructure” here includes not only physical spaces, but also the entire ecosystem of life-supporting services – from healthcare, education , working environment, shopping, entertainment to relaxation and community spaces. These elements create sustainable appeal to experts, investors and international capital flows.

In Episode 8 - Talkshow "Building the Country" with the theme "Vietnam - Global financial destination", Ms. Thi Anh Dao - Marketing Director of Masterise Group shared: "We need to see real estate not only as housing, but also as soft infrastructure for international capital flows." According to Ms. Dao, integrated urban areas - where residents live and work, while having full access to international standard education, healthcare , cultural and commercial services - are the essential physical environment to form a sustainable financial ecosystem.

Real estate – the “soft infrastructure” foundation for international financial cities

Real estate, especially large-scale integrated urban areas, not only creates living or working space, but also plays a role in creating the physical structure of a modern financial center. This is the foundation that shapes national competitiveness - where land funds, transport infrastructure, energy, technology and urban management capabilities converge. Components such as Class A offices, international urban areas, commercial centers and synchronously connected satellite cities are the "skeleton" for the City Hub model - the way Singapore, Dubai or Hong Kong have succeeded in building a global financial position.

Dr. Vo Tri Thanh - Director of the Institute for Brand and Competitiveness Strategy Research and Ms. Thi Anh Dao - Director of Marketing Division of Masterise Group shared at the Talkshow "Building the Country" with the theme "Vietnam - Global financial destination".

At the same time, real estate is also a direct channel for international capital, helping to diversify financial resources and expand derivative financial products. International capital flows, when participating more deeply in the market, will form transparent operating standards, creating a foundation for a professional, stable and efficient financial market. In fact, if in 2024, the real estate sector accounted for 16.5% of total newly registered FDI capital, then in the first quarter of 2025 alone, this rate increased to nearly 24% - reflecting the strong confidence of international investors in the potential to form an integrated financial - urban - technology ecosystem in Vietnam.

To transform financial centers from "worth working", "worth living" to "worth investing"

According to Ms. Thi Anh Dao, the journey to build a global financial center cannot rely solely on technical infrastructure or financial institutions, but needs to expand to living infrastructure - a decisive factor in the ability to retain talent, experts and international investors. A successful financial center is not only a place "worth working", but also a place "worth living" for long-term settlement. Only when both factors "worth working - worth living" converge, can a financial center truly become a place "worth investing". This is the value triangle of a modern financial center, where the working environment is transparent, development opportunities are encouraged, quality of life is guaranteed, where trust and resources converge to form a sustainable ecosystem.

*Urban areas planned to international standards not only provide quality living space but also create trust and inspiration for global investors.*

In that context, real estate becomes a bridge between economy and life. Urban areas planned to international standards not only provide quality living space but also create trust and inspiration for global investors. At the same time, the connection between real estate, industry - logistics and technology infrastructure will shape new competitiveness for Vietnam. When industrial parks, airports, seaports and urban areas are planned synchronously, real estate will become a strategic link connecting Vietnam with the global financial - trade network.

Masterise Group's pioneering role in the journey of creating "soft infrastructure"

From a strategic perspective, real estate, innovation and technology are the three pillars that go hand in hand to help Vietnam realize its vision of becoming an attractive and sustainable global financial destination. With the ability to develop multi-sector real estate – from housing, commerce, offices, services, retail to infrastructure and logistics, Masterise Group is not only creating living spaces but also contributing to building the “soft infrastructure” foundation for Vietnam’s future financial centers.

As an international real estate ecosystem, Masterise Group is a pioneer in bringing modern infrastructure - urban - commercial development standards, where global experts can find a worthy living space - an international standard working environment and investment quality guaranteed by actual operational value.

When “soft infrastructure” is shaped – not just buildings, but an international standard living-working-investing ecosystem – Vietnam will not only be a destination for capital flows, but also become a convergence point of global elites, contributing to creating a new position for the country on the world financial map.

Source: https://daibieunhandan.vn/bat-dong-san-nguon-luc-tao-ha-tang-mem-cho-trung-tam-tai-chinh-trong-tuong-lai-10390545.html