Personalized interior design – A new trend in the real estate industry in Ho Chi Minh City.

VTV.vn - The real estate market in Ho Chi Minh City is entering a phase of redefining living values, shifting strongly from a standardized model to a personalized one.

In a context where young customers increasingly value individuality, developers are no longer just selling apartments but also personalized living experiences. This represents a shift from real estate to real lifestyle – from a physical product to a way of life.

The inevitable shift from mass production to personalization.

Currently, a trend of "signature homes" is emerging worldwide – apartments customized to individual tastes, which are popular among young people. According to Savills' observations in "signature home" markets in Singapore, Japan, and Thailand, apartments customized to personal preferences can increase in value by 8-12% compared to standard designs.

In Vietnam, this trend is booming. Savills notes that in the second quarter of 2025 alone, 63% of apartment buyers in Ho Chi Minh City were under 40 years old, with more than half being Gen Y and Gen Z – generations who are not only looking for a place to live, but also want a space that reflects their personality.

From a design perspective, this represents a turning point: instead of adopting the outdated "one-size-fits-all" model, projects are beginning to allow customers to customize their interior design style, colors, layout, or materials to their own taste right from the moment they purchase a home.

Personalized real estate (signature real estate) not only meets housing needs but also serves as a statement of individuality. This ushers in a new era in the architecture and construction industry: from "smart living" and "eco living," the era of "signature living" – living life your own way – begins from 2025 onwards.

Personalize your AVA Center apartment in a classic style.

A great opportunity for pioneering projects.

2025 marks a significant turning point in global interior design trends, with the personalization of living spaces becoming the new keyword. According to the latest reports, the demand for personalized design in Vietnam is increasing by an average of 30-35% annually, especially among young, dynamic customers with stable incomes and high demands for living experiences.

Experts believe that projects allowing customers to customize materials, colors, layouts, and interior styles are experiencing absorption rates 1.4 to 1.6 times higher than the market average, while also enjoying stable price appreciation due to their unique usability. This not only creates a significant competitive advantage but also represents a new standard of urban living.

In the context of increasingly scarce land in Ho Chi Minh City and a gradually saturated market, pioneering projects in this trend are becoming the "leading force". A prime example is AVA Center by AVA Group with its Touchable Home product line, which has attracted significant customer interest.

AVA Center - Each apartment is a statement of individuality with "Touchable Home"

Amidst this wave of strong innovation, AVA Center – a project by AVA Group located at the northeastern gateway of Ho Chi Minh City (Thuan Giao ward) – is making its own mark with the concept "Touchable Home – A home tailored to your taste."

Beyond simply handing over fully finished apartments, AVA Center allows customers to "connect" with their own lifestyle: choosing interior design styles, color palettes, lighting layouts, and flooring, wall, and ceiling materials according to their personal preferences.

Every detail, from door handles and living room lighting to the type of wood and fabric, is standardized in a modular fashion, allowing for easy, quick, and consistent changes while maintaining construction quality. As a result, no two apartments are alike; each space tells a personal story through its materials, design, lighting, and the owner's unique style.

The Touchable Home trend involves delivering interior furnishings tailored to the customer's taste.

From buyer to lifestyle creator

The "Touchable Home" strategy is not only on trend but also resonates with the modern consumer mindset. Buyers are no longer simply customers, but become co-creators, working alongside developers to create a living space with a unique personal touch.

According to experts, this trend will soon become the new standard in the luxury real estate market. As the younger generation becomes increasingly discerning about aesthetics, values ​​experiences, and seeks freedom of self-expression, personalizing living spaces is no longer an option, but a mandatory expectation.

The emergence of AVA Center with its Touchable Home product line shows that the personalization race is truly beginning. In a market that is gradually becoming saturated, projects that tailor themselves to each customer will gain a long-term advantage, not only in sales but also in brand value.

Today's homebuyers aren't just looking for a place to live. They're looking for a place to live that truly reflects their personality. And that's why "personalized interior design" is becoming a trend shaping the future of Vietnamese real estate.

Source: https://vtv.vn/noi-that-theo-gu-rieng-xu-the-moi-cua-nganh-bat-dong-san-tai-tp-ho-chi-minh-100251014163332638.htm