In the context of young customers increasingly emphasizing identity, investors no longer only sell apartments but also sell personalized living experiences. This is the transition from real estate to real lifestyle - from material products to lifestyle.
The inevitable shift from mass to personalization
Currently, the trend of "signature homes" has been formed in the world - apartments completed according to individual tastes, which are popular among young people. According to Savills, in the "signature homes" markets in Singapore, Japan, and Thailand, apartments completed according to personal preferences can increase in price by 8 - 12% compared to standard designs.
In Vietnam, this trend is booming. Savills noted that in the second quarter of 2025 alone, up to 63% of apartment buyers in Ho Chi Minh City are under 40 years old, of which more than half are Gen Y and Gen Z - a generation that not only looks for a place to live, but also wants a space that reflects their personality.
From a design perspective, this is a turning point: instead of applying the outdated "one-size-fits-all" model, projects are starting to allow customers to customize their interior style, color, layout, or materials according to their own taste right from the time they buy a home.
Signature real estate not only meets the need for housing but also expresses personality. This opens a new era in the architecture and construction industry: from "smart living" and "eco living", from 2025 onwards it will be the era of "signature living" - living your own way.
Personalize AVA Center apartment in classic style
Great opportunity for pioneering projects
The year 2025 marks a clear turning point in global interior design trends, when personalizing living spaces becomes the new keyword. According to the latest reports, the demand for custom designs in Vietnam is increasing by an average of 30-35% per year, especially among young, dynamic customers with stable incomes and high demands on living experiences.
Experts say that projects that allow customers to customize materials, colors, layouts, or interior styles have an absorption rate 1.4-1.6 times higher than the market average, and at the same time have a stable price increase margin thanks to their unique use value. Not only does this create a superior competitive advantage, it is also a way to raise the standard of living in new urban areas.
In the context of increasingly scarce land funds in Ho Chi Minh City and the market gradually becoming saturated, pioneering projects in this trend are becoming "leading locomotives". A typical example is AVA Center of AVA Group with the Touchable Home product line attracting the attention of customers.
AVA Center - Each apartment is a statement of personality with "Touchable Home"
Amidst that wave of strong innovation, AVA Center - a project of AVA Group at the Northeast gateway of Ho Chi Minh City (Thuan Giao ward) is making its own mark with the concept "Touchable Home - A home according to your taste."
Not stopping at handing over completed apartments, AVA Center allows customers to "touch" their own lifestyle: choose interior style, color palette, lighting layout, floor - wall - ceiling materials according to personal preferences.
Every detail from door handles, living room lighting to wood types or fabric materials are standardized according to modules, allowing for easy, quick and consistent changes, while still ensuring construction quality. As a result, no apartment is the same as another, each space is a personal story told through materials, design, lighting and the owner's own style.
Touchable Home trend delivers interior furniture according to customers' taste
From buyer to lifestyle creator
The "Touchable Home" strategy is not only trendy, but also touches the psychology of modern customers. Buyers are no longer just customers, but become co-creators with investors to create a living space with their own unique mark.
According to experts, this trend will soon become the new standard of the luxury real estate market. As the younger generation becomes more aesthetic, appreciates experiences and freedom of self-expression, personalizing living space is no longer a choice, but a mandatory expectation.
The emergence of AVA Center with its Touchable Home product line shows that the personalization race is really beginning. In the context of a saturated market, projects that know how to "tailor" each customer will have a long-term advantage, not only in sales, but also in brand value.
Homebuyers today are not just looking for a place to live. They are looking for a place to live that is true to themselves. And that is why “custom interiors” are becoming a trend that will shape the future of Vietnamese real estate.
Source: https://vtv.vn/noi-that-theo-gu-rieng-xu-the-moi-cua-nganh-bat-dong-san-tai-tp-ho-chi-minh-100251014163332638.htm
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