Catching the trend of 'Mr. Long' welcoming G-Dragon to Vietnam

Cakes also bloom to catch the trend of welcoming G-Dragon - Photo: CAFE TO THE MOON AND BACK

G-Dragon is a familiar name to the 8X, 9X generations and many young people as the leader of the legendary Korean music group BIGBANG.

The news that the male singer will come to Hanoi in June 2025 has become a hot topic of discussion on social networks.

Daisy without wings welcomes G-Dragon

Not missing the opportunity, many F&B brands have excitedly followed the trend of welcoming "Mr. Long" - G-Dragon to Vietnam. The most frequently seen image is the "petalless daisy" on his lightstick.

Ms. Cong Bich Phuong - owner of a tea and cake shop in Hai Ba Trung district (Hanoi) - immediately launched 4 cake models inspired by G-Dragon's lightstick daisy.

G-Dragon's daisy lightstick

According to Ms. Phuong, following trends helps the shop renew itself to suit young customers.

Besides, releasing products with chrysanthemum shape is also a way to show welcome for G-Dragon.

"For us, catching up with trends is not too difficult, because the shop has a bakery. The bakers will transform and shape the shop's existing cakes to suit the trend," Ms. Phuong shared.

Previously, on the occasion of April 30, the shop also released cake models with the shape of the national flag and the flag of the National Liberation Front of South Vietnam and received the attention of young people.

Hops with peanuts - Photo: BIA OI

In addition to creating directly on the product, many other brands follow the "Mr. Long" trend with humorous collages associated with food and drinks.

Notably, the flower image was created from 8 glasses of cold draft beer, with a plate of properly boiled peanuts in the middle. This unique content quickly spread across the online community.

Regularly following trends on social networks, Minh Anh (Hanoi) sees that F&B brands are catching trends faster and more creatively.

"Instead of the usual cakes and drinks, we young people like new things that we can check-in and show off to our friends.

The constantly changing form and decoration also attracts young people as an invitation to "try it right away", Minh Anh confided.

Chrysanthemum with pearl pistil

Catch the trend for everyone to watch

Sharing with Tuoi Tre Online , Mr. Hoang Tung - Chairman of F&B Investment - pointed out that for F&B business brands, catching trends brings many benefits.

First, it helps increase brand awareness instantly. For events and activities that are of interest to the whole society, all attention will be focused on them, and brands that know how to take advantage will have a natural spread.

Second, creating a sharing effect, people actively want to share the message that the brand is aiming for, especially for young customers.

Third, some brands, when they catch the trend well, continuously and persistently, will create an expected effect for customers. Every time there is a new trend, people will wait to see how this brand catches the trend.

Fourth, even though it takes place in a short time, when it spreads on social networks, it will bring revenue to the brand and increase sales.

However, catching trends also needs to be done correctly, in line with the core values and customer base that the brand is targeting.

Tuoitre.vn

Source: https://tuoitre.vn/bat-trend-anh-long-don-g-dragon-den-viet-nam-20250520185546772.htm