Naver reported in March 2022 that a Korean airline signed a business agreement with YG Entertainment and became the official sponsor of Blackpink's world tour. The agreement will be a stepping stone to promoting K-pop culture and brand value by leveraging Korean Air's global network and YG Entertainment's pioneering role in K-pop culture.

Korean Air becomes the official airline sponsor for Blackpink's world tour. Photo: KoreanHerald

As a first step, Korean Air has become the official airline sponsor for Blackpink's world tour. The airline will also offer discounted airfares and free extra baggage for artists and staff members participating in the tour until August this year. YG Entertainment will provide concert tickets, signed CDs and posters to Korean Air SKYPASS members. Passengers' boarding passes will also feature a special welcome message from Blackpink.

The private jet used by BlackPink has 14 seats, and the bedroom is equipped with a TV to serve online meetings. Photos taken on the plane are often posted by the members on their personal pages.

Luxurious interior of the private jet. Photo: Korean Air

According to Sports Chosun, the main customers of this plane are artists or wealthy people because it costs 20 million won/flight hour (about 360 million VND/flight hour). This unit operates a membership system worth 700 million won a year, with available time of 30 hours.

If flying internationally on a private jet, the parties must pay a fee of 4.8 million won per hour and 2.9 million won for domestic flights.

In the event that Blackpink uses the plane for an international trip, the group will have to pay 844 million won (more than 15 billion VND) for 30 hours, the cost per hour is about 28.13 million won (equivalent to 508 million VND). If the 30 flight hours are used up, customers must re-register for membership.

Blackpink members take photos in front of the plane. Photo: Twitter

According to Naver, the cost of using a private jet varies depending on the device and destination.

When an airline receives a request to contract for a dedicated aircraft, it calculates the cost of labor, operating costs, fuel, and local airport usage fees and then comes up with a final price.

In addition, the plane will take off and land at Gimpo Business Aviation Center (Seoul) instead of Incheon Airport as usual. In addition, security checks, immigration, quarantine, and customs clearance procedures here usually only take 10 minutes, helping customers save a lot of time.

Blackpink and 'Bornpink' World Tour

Since late 2022, the top Korean girl group has officially launched the Born Pink tour around the world. To date, it has earned about 163.8 million USD in revenue, with more than 900,000 tickets sold. On average, each show, the group earns more than 4 million USD with about 22,600 audiences. The above figures do not include 24 shows that have not been counted. The achievement helps Blackpink become the girl group with the highest revenue tour, surpassing the records of Spice Girls (78.2 million USD), TCL (72.8 million USD), Destiny's Child (70.8 million USD).

Blackpink debuted in 2016, consisting of four members Jennie, Lisa, Jisoo, Rosé. After seven years of operation, although only releasing two albums, the girl group stirred up the music industry with many hits such as Ddu-Du Ddu-Du, Kill This Love, Pink Venom. They have the YouTube channel with the highest number of views with 30.099 billion views. In addition to music , the four girls of the group are also influential people in the fashion industry.

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