Hue Festival Organizing Committee signed a sponsorship contract with BIDV Bank

At the ceremony, Mr. Nguyen Thanh Binh, member of the City Party Committee, Permanent Vice Chairman of the Hue City People's Committee, Head of the Hue Festival 2025 Organizing Committee, along with representatives of BIDV Hue branch and related departments, agencies and branches witnessed the signing ceremony of a sponsorship contract worth 1 billion VND from BIDV for the Final Round of the Miss Vietnam 2024 contest, taking place in Hue in 2025.

This sponsorship is part of the advertising partnership program between BIDV and the Organizing Committee of Hue Festival 2025, a key event associated with the National Tourism Year 2025 with the theme "Hue - Ancient Capital, New Opportunities".

The Miss Vietnam 2024 final round held in Hue City in 2025 promises to be a special highlight among a series of nearly 160 large and small events throughout the year, contributing to honoring the beauty of Vietnamese women associated with national cultural identity and modern spirit.

BIDV representative shared that accompanying Hue Festival 2025 and Miss Vietnam Finals 2024 is an opportunity for the bank to contribute to promoting the image of Vietnamese culture and people to international friends. At the same time, BIDV wishes to support Hue city in developing tourism, building destination brands and attracting investment through activities of national and regional stature.

“Not only is it a cultural and artistic event, the beauty pageant is also a place where the quintessence and modern beauty of Vietnamese women converge, associated with the depth of the ancient capital’s culture. BIDV’s participation in these important events demonstrates its social responsibility and long-term commitment to supporting the country’s sustainable cultural and tourism development,” a BIDV representative affirmed.

Presenting symbolic sponsorship at the signing ceremony

Hue Festival 2025 will be organized according to the model of "Four-Season Festival", spanning from the opening ceremony at the beginning of the year with a program recreating the Lunar New Year's Court Ceremony to the Countdown night welcoming the new year 2026. 2025 also marks the first time Hue has been chosen as the host of the National Tourism Year - the largest tourism event in the country.

Speaking at the signing ceremony, Mr. Nguyen Thanh Binh expressed his appreciation for BIDV for choosing to accompany the city in this symbolic event. According to Mr. Binh, activities such as the Miss Vietnam Finals not only create a mark for the Hue Festival but also contribute to spreading the cultural image and enhancing the position of Hue tourism on the regional map.

Contestants of Miss Vietnam 2024 pageant visit craft village space at the Interior Palace - Hue Imperial City

“The Hue Festival aims to be organized year-round, fully exploiting the strengths of heritage, landscapes, and unique culture, so that Hue can truly become a typical Festival City of Vietnam. We hope that businesses, especially influential units such as BIDV, will continue to accompany us to promote the value of heritage and promote socio-economic development,” Mr. Binh emphasized.

BIDV's sponsorship of the Miss Vietnam 2024 Final Round in Hue is not only a strategic investment in brand building but also demonstrates a sense of responsibility and a desire to work with the government and people to create a more dynamic, attractive and sustainable Hue on the national and international tourism map.

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Source: https://huengaynay.vn/van-hoa-nghe-thuat/thong-tin-van-hoa/bidv-tai-tro-1-ti-dong-dong-hanh-cung-vong-chung-ket-hoa-hau-viet-nam-2024-va-festival-hue-2025-153619.html