When agricultural products are not just for eating
In the flow of sustainable development, the trend of “agricultural tourism” is being chosen by many localities as an effective direction. However, to do that, it requires localities to have products that are symbolic, have identity, have stories to tell and have clear economic value.
Dam Rong still has a lot of room for development.
Dam Rong - a remote district of Lam Dong province - although still facing many difficulties, possesses those "golden" conditions. Tay village rice paper - a cultural symbol of the Tay ethnic people here. Honey pineapple - a rare, sweet, non-sour pineapple variety. Durian - a specialty that is increasingly asserting its superior quality in the market. These three products not only reflect the agricultural potential, but also carry the historical, cultural and soil values typical of this land.
When these products are granted a certification mark, they are not only protected by intellectual property rights, but also become a fulcrum for developing a value chain associated with tourism – from production to consumption, from cultivation to experience. Instead of just selling raw agricultural products to the market, Dam Rong has the opportunity to sell experiences, sell stories and sell emotions through the three typical products mentioned above.
Imagine a journey to explore the Tay village of Banh Trang Dam Rong - not just a destination, but a whole "world of flavors" rich in identity. Visitors will be able to make square and round rice paper by hand in the early morning; dry the newly made rice paper in the warm sunshine and wind of the Central Highlands. Surely the most anticipated stage is grilling rice paper with scallion oil - a dish known as Da Lat pizza on a glowing charcoal stove, listening to the locals tell the story of Tay village rice paper.
Making rice paper from Tay Dam Rong village.
Then get lost in a fragrant pineapple garden - a true farm space, where the green of the pineapple rows spread out like a jade carpet, rustling in the mountain wind. Visitors not only pick each ripe, sweet pineapple but also participate in squeezing the juice by hand, making jam by hand under the enthusiastic guidance of the farmer. For those who love peace, just leisurely strolling among the straight pineapple rows, inhaling the sweet scent in the wind, is enough to feel your heart lighten.
And of course, there are durian gardens laden with fruit, each fruit like a “crown of flavor” hidden behind the green foliage. Here, visitors can open the fragrant durians with their own hands and enjoy the rich, golden flesh on the spot – an unforgettable feeling. Not only that, the journey also takes you to conversations about the techniques of growing durian, a specialty of the highlands – where altitude, climate and human dedication combine to create the famous delicious fruit.
When the sunset falls, the mist gradually covers the hillsides, visitors can enjoy soaking in the hot springs in Da Long, Da Tong. Choose to stay overnight at rustic homestays in the middle of fruit gardens, where the sound of crickets chirping, the sound of babbling streams and flickering oil lamps bring us back to old childhood memories. A warm dinner with a local family, with specialties such as grilled chicken with lemon leaves, grilled stream fish in bamboo tubes, fragrant sticky rice... is not just a meal, but an unforgettable cultural experience.
Dam Rong cultural identity.
And then, in the flickering campfire, join in the melodious xoang dance and gong music, listen to stories about the land and sky - where each seed is sown with love, each fruit tree is fertilized by diligent hands. Agricultural tourism here is not simply a journey to discover cuisine, landscapes or products, but also a profound dialogue between people and nature, between the past and the present, between visitors and hosts.
All create a journey that is both real and magical – where every step has its own flavor, every moment is a slice of memory and every smile shared is a strong connection between people and the earth, the sky and each other.
Creating a unique identity for Dam Rong tourism
Developing tourism from typical agricultural products is not only an inspirational idea, but is gradually becoming a practical strategy. Establishing a certification mark for durian, honey pineapple and Tay village rice paper in Dam Rong is an important foundation for building a regional brand, thereby enhancing the value of agricultural products, expanding the market and creating a mark on the tourism map.
Da Long hot spring.
However, to realize that, Dam Rong district needs a synchronous ecosystem: Planning stable growing areas, ensuring product quality according to VietGAP, OCOP or organic standards.
Build a chain of agricultural product experience tourism, connecting with craft villages, ethnic minority communities, homestays and farmstays. Train a team of farmers - community tourism workers to be both good producers and attractive storytellers. At the same time, it is necessary to support traceability, packaging - branding - digital communication, so that these three products are not only delicious but also memorable and worth returning to.
Lam Dong has long been famous for its dreamy Da Lat and green tea Bao Loc, but Dam Rong is still like an unpolished rough gem. These three unique products, when “awakened” by the strategy of developing agricultural – experiential – community tourism, can become the highlight that creates a unique identity for Dam Rong tourism.
Tourists coming to Dam Rong will not only come to sightsee, but also to live with the locals, to eat local specialties, understand the origin of each dish, each method of preparation, each season, and bring back memories associated with the land and people.
Bowl-shaped durian hills.
The three products of durian, honey pineapple, and Tay village rice paper are no longer just individual agricultural products, but have become the crystallization of nature - culture - people of Dam Rong. When the certification mark is granted, it is the beginning of a new journey, the journey of bringing agricultural products into the smokeless industry - tourism.
If we know how to organize, invest and engage the community, Dam Rong district can completely build for itself a unique development model: tourism from local agricultural products - economy from sustainable, profound and different agricultural experiences.
Source: https://doanhnghiepvn.vn/doanh-nhan/bien-nong-san-dam-rong-thanh-dac-san-du-lich-tai-sao-khong/20250607090013105
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