BlackPink's concert is the entertainment industry in its most understandable form: making the audience spend money happily to buy an experience that is pleasing to the eyes and ears, and to buy a feeling of being stylish, youthful, and trendy.
BlackPink's Jisoo takes a photo with a pink hat, international concerts are also a place to promote the culture of other countries - Photo: Instagram character
Many people who came to the two concert nights of Born Pink on July 29 and 30 spent a lot of money to see and enjoy the live performance atmosphere of the world's most famous girl group, BlackPink. And what they received was joy that cannot be measured in money.
Spend money happily
The VIP ticket area for both nights was almost full, showing that many people were willing to spend a lot of money. The cheaper ticket areas were not too cheap compared to the general level of international concerts, plus the cost of travel, food, and living expenses during the whole process.
Flights from Ho Chi Minh City to Hanoi in the two days before the concert were full of passengers who were audiences going to Hanoi to see BlackPink. And they were spending money in a very enjoyable way.
Within a month from the announcement to the concert, related items such as "pink hammer", clothes, souvenirs, photos... also sold well.
Fireworks ended the memorable performance in Hanoi of the 4 girls of BlackPink - Photo: LAM GIANG
People don’t just buy clothes associated with BlackPink, they buy clothes that are predominantly pink and black. While the general public is already willing to spend money, BlackPink ’s loyal fans spend even more money on promotional campaigns for their idols.
In the tradition of K-pop fans, they want to promote their idols in the most spectacular ways.
It's a LED photo screen of Rosé (BlackPink) on three sides of a large building in Hanoi.
That's a picture of Jisoo at Landmark 81 (HCMC), and a greeting sent to Jisoo from the Sun Wheel in Da Nang .
It is the cute mascot Lali with a simulated image of Lisa wearing Vietnamese ao dai sitting in a convertible car parading around Hanoi.
Those are pictures of Jennie at Sun Square Le Duc Tho building quite near My Dinh stadium .
It's a double-decker bus running around Hanoi covered with large and beautiful pictures of the members.
BlackPink's music night in Hanoi was a success beyond expectations
BlackPink is the entertainment industry
Simply put, this is the entertainment industry at its most illustrative. Audiences pay for a compelling and high-end “product” in the global entertainment industry, and they get a lot in return.
First of all, the feeling of happiness and excitement of standing in the middle of a stadium that is burning with music and dancing is irreplaceable.
Besides that experience, there are many values that cannot be measured in money or quantity: the feeling of familiarity when mingling with tens of thousands of people with the same interests, the feeling of being young, stylish, trendy, worthy of showing off on social networks for many friends to admire...
Those feelings are not bad, but are in the true sense of the word "entertainment" - activities that relieve stress, create excitement and motivation for people.
According to a report by Allied Market Research, the K-pop event market revenue is estimated to be worth $8.1 billion in 2021 and is expected to reach $20 billion by 2031, growing at a CAGR of 7.3% over the next 10 years. And the people who attend these concerts are not just "audiences" or "fans", but also "entertainment consumers".
BlackPink's Rosé and Jennie show their appreciation for the Vietnamese conical hat. The performing arts industry is also where cultural values are promoted - Photo: Instagram of the characters
According to Oxford Economics, a concertgoer can spend four times as much as a concert ticket . When someone from out of town comes to a concert, for example, they buy a ticket for $100 but will spend another $334, resulting in a total spending of $434.
Audiences who buy higher class tickets often have more lavish spending needs and the amount of money just multiplies.
The live entertainment industry has a global impact on both the country and the locality in which it is held. Concerts and live entertainment events impact both inside and outside the event, such as restaurants, hotels, cafes, retailers, and small businesses.
For a long time, Vietnam has been a low point in the international performance industry compared to Southeast Asia and the world. Will the success of the two BlackPink concerts help change this picture?
BlackPink bus rented by fans, passing through the "ceramic road" in Hanoi - Photo: UniqueOOH
Trash flooded My Dinh stadium after BlackPink show
After two nights of BlackPink's concert in Hanoi, there was a sea of trash at My Dinh National Stadium. All over the walkways from inside to outside the stadium were disposable raincoats, water bottles, and plastic waste. The sudden increase in the amount of raincoats was due to heavy rain before the concert. In addition, the concert officially took place at 8:00 p.m. but fans had to wait in line from 2:00 p.m., so they used fast food services and discharged waste on the spot. The number of spectators watching BlackPink's concert for two nights was up to more than 67,000 people, making the amount of waste even more enormous. Looking at the stadium covered in trash after the concert, many people shook their heads in dismay at the awareness of Vietnamese audiences when participating in music festivals and activities that gather large crowds. The image of My Dinh Stadium covered in trash was compared to the scene after BlackPink's concert at other destinations on their world tour. Ms. Thu Ha (Tay Ho district, Hanoi) was upset: "If everyone had just taken the initiative to bring their own water bottles and raincoats home, the amount of trash wouldn't have been so large. The people who attended the music night were mainly young people. I think instead of preaching about environmental protection, cleaning up trash after public events should become a habit to protect the environment as well as create a good image in the eyes of international audiences coming to Vietnam."
Lisa is a member of BlackPink who is praised for her performance skills - Photo: Soompi
Parents take to the internet to defend Blinks
Social media is flooded with posts from parents defending their young people's passionate love for the most famous girl band in the world today.
"It's not just young people today who express excessive affection for the band BlackPink. Please don't criticize them, be generous and listen to them, and remember yourself! I also once cried, writhed, kissed the TV, hugged my chest and shouted "Thomas Anders, I want you, I love you" every time the band Modern Talking performed," a journalist wrote on his personal page.
Translator Nguyen Bich Lan said that when she was young, if The Beatles or Scorpions came to Vietnam to perform, she would have wished she had a ticket to go and listen and see them in person, even though she wasn't necessarily a fan of them.
Every era has its own idols, and for many young Vietnamese people these are K-pop artists. Many Vietnamese parents, thanks to BlackPink's performance, seem to have gradually accepted this.
They even whisper to each other to wisely choose to "stand with your child's idol" to have more effective tools to teach your child quickly and effectively through idols.
From BlackPink Thinking About Cultural Development
Media expert Nguyen Dinh Thanh said the music night made him think about the story of South Korea's cultural industry development.
According to this expert, from the time we have a specific strategy and plan to build a cultural industry and then start working vigorously, it will take two decades to reap the benefits.
The BlackPink band is the sweet fruit of Korea's investment in culture 40 years ago. They invested in people, facilities, and finance, and from there built an audience. If Vietnam wants to build a cultural industry and reap sweet fruit soon, it needs to take drastic action right now.
Very positive signal
Musician Huy Tuan said that Born Pink is a show organized and operated entirely by foreigners, but this is still a very positive thing for the entertainment industry in Vietnam.
It could open the door to a series of other tours by international artists to Vietnam, considering Vietnam as an additional option to consider alongside traditional markets in the region.
That will be an opportunity for domestic manufacturers to cooperate with foreign partners. Only then can we demonstrate the real capacity of the market.
Tuoitre.vn
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