Vietnam Post implements B2B sales training program.

To enhance B2B sales capabilities, help sales staff optimize business processes, expand the corporate customer base, and increase revenue, on March 22nd, Vietnam Post Corporation launched a B2B sales training program for its sales staff.

The program consists of two main training courses: "B2B Sales Training at Vietnam Post " and "Quickwin Course - Enhancing B2B Sales Performance in Postal and Delivery Services". The training program is organized in a hybrid format, combining in-person (250 participants) and online (1,850 participants) sessions via video conferencing and Zoom, making it convenient for all leaders and sales staff at departments/centers, member units, and provincial/city/central post offices nationwide to participate. Notably, the program will be directly taught and conducted by Mr. Le Quoc Anh, Deputy General Director of Vietnam Post Corporation.

Deputy General Director Le Quoc Anh personally teaches and trains the program.

Specifically, the "B2B Sales Training Course at Vietnam Post" is designed to help leaders and sales forces understand the B2B business model, master the sales process, and effectively apply it to postal delivery, distribution, and postal finance. The training content includes important topics such as: an overview of B2B sales, case studies on organizing sales teams, building sales scenarios by sector, designing sales kits for customer outreach, managing revenue targets, and planning customer conferences.

Simultaneously, the "Quickwin Course - Enhancing B2B Sales Performance in Postal and Delivery Services" was developed to identify and improve the ability to approach Key Account customers, helping leaders and sales staff master the B2B sales process and increase conversion rates, and practice practical sales techniques according to the B2B model. The main content of the course includes: training in Key Account sales mindset; transitioning from B2C to B2B sales; techniques for identifying, approaching, and persuading Key Account customers; sales practice & personal feedback.

Course Overview

These two training courses not only provide foundational knowledge but also equip participants with practical skills, enabling them to proactively implement effective B2B business strategies, contributing to enhanced competitiveness and market expansion. Furthermore, the courses help sales teams improve their ability to approach large clients, optimize B2B sales processes, and ultimately increase efficiency and revenue.

Source: https://vietnampost.vn/hoat-dong-nganh/buu-dien-viet-nam-trien-khai-chuong-trinh-dao-tao-ban-hang-b2-b