Attention should be paid to the 'internationalization' factor.

For a Vietnamese game show format to be able to be exported, a good script is not enough, it needs to have a production process that meets international standards.

In the current game show market, Bee Media Company "contributes" with Vietnamese Family Home and Dream Melody , two programs that are loved by a large audience. According to Mr. Tran Dinh Phuong, Deputy General Director of the company, the success of the program stems from the humanity and authenticity in the story. "We do not stage emotions, but always strive to record the most authentic moments. Therefore, every tear or smile on screen has a real spreading power," he said.

The program Vietnamese Family Warmth attracts audiences with its humane message.

Photo: Thach Anh

The producer said that Vietnamese Family Home plays a role as a bridge between the audience and those in difficult circumstances, between art and social responsibility. "We also focus on high community interaction - from the studio audience to the direct donors - further reinforcing the feeling that the audience is part of the humanitarian journey. Another factor is the balance between entertainment and humanity. The fun but meaningful games in Vietnamese Family Home , or the musical performances in Dream Melody have helped the program both attract and touch the heart," said Mr. Phuong.

Compared to buying copyrights from abroad, Mr. Tran Dinh Phuong said that a new format created domestically requires the crew to build everything from scratch, from shaping the program structure, choosing the language to experimenting with creative and approachable ways of presenting content...

"This is a big professional challenge, requiring the crew to not only understand the domestic market but also learn from international entertainment products to create a new but still attractive program," said Mr. Phuong.

According to Mr. Tran Dinh Phuong, new Vietnamese formats also have to compete directly with a series of famous copyrighted programs from foreign countries, which already have brands and loyal audiences. In that context, to affirm their position, domestic formats must have their own identity or achieve comparable quality.

"The advantage of a purely Vietnamese format is that it reflects the cultural identity, understands the psychology of domestic viewers, and thereby creates a product that "fits" the emotions of Vietnamese audiences. Producers have a wide open space to be creative, reflecting social life flexibly, without being limited by pre-set templates. When owning their own format, the domestic crew can proactively adjust and renew the program according to feedback from viewers, instead of having to strictly adhere to rigid regulations from international partners," Mr. Phuong assessed.

In the long term, developing domestic formats not only brings value to each program, but also contributes to building a unique identity and promoting the Vietnamese entertainment industry. However, Mr. Tran Dinh Phuong believes that for a format to be able to be exported, a good script is not enough, it is necessary to have an internationally standardized production process, a systematic format development ecosystem and, importantly, a long-term commercialization strategy.

"In addition, the "internationalization" factor in storytelling, images and editing is also necessary. A very Vietnamese story can still touch the hearts of global audiences, as long as it is told in a modern, meticulous and profound language," Mr. Phuong commented.

Source: https://thanhnien.vn/can-chu-y-yeu-to-quoc-te-hoa-18525082321351089.htm