On the afternoon of April 8, speaking with VTC News reporters, a representative of Mobile World Investment Corporation (Mobile World) said that Mr. Pham Van Trong was appointed to run the Bach Hoa Xanh chain of stores, replacing Mr. Nguyen Duc Tai.
Mr. Pham Van Trong, Acting General Director of Bach Hoa Xanh Joint Stock Company.
Bach Hoa Xanh Joint Stock Company (Bach Hoa Xanh) is a "subsidiary" of Mobile World , established in 2015. The information that Mr. Pham Van Trong will replace Mr. Nguyen Duc Tai was announced at the 2023 Annual General Meeting of Shareholders held in Ho Chi Minh City.
Mr. Pham Van Trong (born in 1979) has worked at this company for 19 years. He started as Head of Information Technology and then became Director of Information Technology.
In 2019, Mr. Trong was transferred to the position of Director of Operations of the Bach Hoa Xanh system. Mr. Trong is currently holding the position of Acting General Director of Bach Hoa Xanh.
Bach Hoa Xanh's goal this year is to focus on developing the fresh food industry, building an operating platform and supply chain. This retail system also hopes to become the number 1 e-commerce site in the consumer goods industry and be profitable by the end of this year.
Bach Hoa Xanh chain currently has 1,728 stores nationwide, a decrease of more than 300 stores compared to before.
In 2022, Bach Hoa Xanh will have 1,728 stores and bring in more than VND 27,000 billion in revenue for Mobile World, down 4% compared to the previous year but still contributing over 20% of the total consolidated revenue for the entire group. The average revenue of each Bach Hoa Xanh store is more than VND 1.3 billion/month.
The Board of Directors of Mobile World expects that in 2023, the Bach Hoa Xanh supermarket chain will continue to contribute 20-25% to the group's total revenue target of VND135,000-150,000 billion. The Bach Hoa Xanh system will also continue to open new stores and close ineffective stores.
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