Not only "explosive" ads, but also "dramatic" ads are causing outrage - Illustration: LAP
A promotional video with a "drama" situation The film, which has attracted thousands of views, begins with a conversation between the husband and wife characters. Then, the characters of the rich women appear.
Husband has a "green tea mistress" but doesn't care, as long as she gives him 1 billion VND every month?
The rich woman kept asking her lover (the husband) why he hadn't answered his phone in the past few days. The husband said that his phone was broken. He was trying to please the rich woman, but he was also worried that his wife would discover their illicit relationship.
But after eavesdropping on her husband's conversation with the rich woman, the wife claimed to be her husband's sister and plotted to swindle the rich woman's money.
Seeing the family's difficult situation, the rich woman sponsored tuition and bought a laptop for her "student-loving and overcoming difficulties younger sister".
The rich woman also bought a phone for her lover for convenient communication.
The scene of buying phones and laptops was filmed at a chain of brands specializing in selling electronics, with information about "super big" promotional policies.
The above story is a promotional video, staged with a dramatic situation to attract viewers.
In another short clip, the scene begins with the husband angrily entering the house.
The wife came out to greet him worriedly, so she immediately called her husband's mistress and asked in a gentle voice, "Are you two angry with each other? He feels so uncomfortable when he comes home."
The wife gently advised her "third child", hoping that the two of them would be happy and in harmony again. Only then could the wife maintain the fact that her husband gave her... 1 billion VND per month (?!).
That is, even if her husband has a "green tea mistress", it doesn't matter, as long as her husband gives her a lot of money every month, the wife is satisfied.
Not only promoting "love triangles", many advertising videos also contain details of body-shaming, male chauvinism, domestic violence, occupational prejudice, materialism, and insensitive virtual living...
More worryingly, in many commercials, the acting is verbally violent: the characters constantly swear at each other, even swear at… the viewers?!
"Weakened immune system" affects handling real-life situations
Why are short advertising clips with harmful scripts appearing everywhere on social networks?
Social networks promote the habit of quick viewing, the trend of users preferring brevity, "easy to digest", with strong entertainment elements, causing content producers to race to follow algorithms, instead of focusingon education and humanity.
"Getting views" becomes the ultimate goal. What is shocking, strange, controversial will be an effective tool to attract attention?
Meanwhile, a segment of the public lacks the ability to analyze and think critically. That segment is also not fully equipped with digital skills to evaluate the authenticity and wholesomeness of content.
Equating materialism with love, legitimizing deceitful behavior, promoting a pragmatic lifestyle… if repeated in a humorous way, viewers will easily accept negative messages as a normal entertainment product.
With algorithms prioritizing highly interactive products, "dramatic" advertising videos will easily spread extremely quickly, leading to a dangerous loop: the more offensive content is viewed, the more it "proliferates".
Meanwhile, positive content is "sunk" in the digital flow.
This leads to information interference and seriously affects public awareness, especially among young people, who are forming their personalities and worldviews . More worryingly, it affects the way young people connect with each other and handle situations in real life.
From a social psychological perspective, the above phenomenon negatively impacts the values of modern cultural life.
When human ethical standards are disregarded online, deviant elements may be seen by some as the "new standard" of popularity, appeal, and even a measure of success.
What a sad development!
Need to join hands to spread kind content
To rectify the above situation, management agencies need to be more aggressive in building a legal framework to control and punish offensive media products that violate ethics and culture, especially those disguised as advertising.
Platforms must also be responsible for screening and improving their censorship systems for harmful clips that promote deviant behavior. This is an ethical commitment that should and must be made by technology companies.
In addition to enhancing digital skills education for young people, helping to build the habit of selecting, evaluating and criticizing information, families, schools and society also need to encourage and create a playground for active media content creators.
When good things are widely spread and warmly received by viewers, deviant things will gradually lose their place.
MSc. TRAN XUAN TIEN
Source: https://tuoitre.vn/cu-mo-mat-mo-mang-la-day-ray-quang-cao-bang-nhung-drama-chang-le-bo-tay-2025062317383201.htm
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