Diversify forms of tourism stimulus

Focus on introducing and promoting tourism products

“Can Gio is the only district of Ho Chi Minh City with a coastline of over 13km with a dense system of rivers and canals; with a mangrove ecosystem recognized by UNESCO as a world biosphere reserve. The Can Gio area has many attractions such as: Nghinh Ong Festival, Monkey Island, Vam Sac forest, Sac Forest Revolutionary Historical Site, especially the Saigon SunBay sea encroachment tourism project that will be formed in the future will help tourists enjoy experiencing, relaxing, sightseeing, learning about the customs, life and activities of local people”. The rather attractive introduction of the marketing staff of Can Gio Green Tourism Company Limited made many tourists excited, registering for Can Gio travel itineraries to visit the relics and famous landscapes. Psychologist Dr. Le Minh Cong (University of Social Sciences and Humanities - Ho Chi Minh City National University) said: "I am impressed with the way Can Gio tourism is promoted, both introducing the unique features of the tourism product, highlighting the historical and cultural values of the land and people of Can Gio, and demonstrating the necessary cultural background of the tour guide team."

Not only Can Gio Green Tourism Company Limited but also many other travel agencies and tourism companies have also invested carefully in promoting and introducing tourism products to tourists. With the theme "Colorful Summer" carrying the message "Enjoy Vietnamese identity", through publications, documents, and film discs, aiming to introduce unique tourism products and new and attractive services, Vietravel Tourism Company's booth attracted the attention of many tourists. Ms. Nguyen Nguyet Van Khanh, Marketing Director of Vietravel said: "As a business unit specializing in tourism, we always attach importance to promoting brands, products, and domestic and international tourist destinations. We must find the highlights and unique features of each destination to impress tourists, otherwise it will be very difficult to succeed". To introduce and promote tourism, the Company has proactively researched and closely contacted partners in Ho Chi Minh City and provinces and cities across the country to obtain the latest information to provide to customers.

Tourist areas: Cu Chi Tunnels (Cu Chi District), Suoi Tien (Thu Duc City), Dam Sen Cultural Park (District 11), Thien Thanh Water Park (Nha Be District) ... also accelerate the promotion of brands and images to attract tourists; deploy many attractive promotional programs, stimulate tourism during the holidays and summer vacation 2023. Ms. Bui Thi Ngoc Hieu, Deputy Director of the Department of Tourism of Ho Chi Minh City said: The city's tourism organizations and units are constantly promoting products, brands, improving service quality towards the goal of stimulating domestic tourism in the summer this year. The Department's leaders create favorable conditions for localities and businesses to access and introduce tourism products and services to tourists, especially the city's residents; at the same time, widely introduce the image of Ho Chi Minh City - a "Safe, attractive, friendly" destination to all tourists, contributing to the development of the tourism economy.

Link to stimulate tourism

One of the goals that Ho Chi Minh City has identified is to facilitate travel agencies and tourism businesses to cooperate in developing tourism in Ho Chi Minh City and other provinces and cities. This goal has been welcomed by the city's tourism businesses and is specified in their business strategies, aiming to provide a complete range of tours not only domestically but also internationally. According to Ms. Nguyen Thi Khanh, Chairwoman of the Ho Chi Minh City Tourism Association, many travel businesses are currently interested in domestic tourist areas; proactively contacting and exchanging with representatives of the management boards of tourist areas to connect and cooperate in business, both conveniently serving tourists in the best way and bringing practical benefits to both sides.

For localities, Ho Chi Minh City also promotes connections, especially with provinces and cities with tourism strengths. Ho Chi Minh City has signed agreements with about 50 provinces and cities nationwide to implement tourism promotion programs. Recently, at the Ho Chi Minh City Tourism Festival, there was a space for "Northwest Colors". This is an opportunity for the Northwestern provinces to promote and invite tourism businesses and travel agencies to expand their areas to promote tourism. On this occasion, Ho Chi Minh City tourism companies actively connect with commercial enterprises and Northwestern tourist areas to provide regional tourism products to ensure the most convenience for tourists, creating momentum for domestic tourism development.

Comrade Duong Anh Duc, Vice Chairman of Ho Chi Minh City People's Committee emphasized: "With many specific and practical activities, Ho Chi Minh City is making efforts to stimulate tourism, link to develop new products, cooperate in state management and promote the role of each tourism enterprise; at the same time, creating opportunities for enterprises to explore the market, expand investment to stimulate comprehensive tourism development in order to make tourism a spearhead economic sector, contributing to the overall development of Ho Chi Minh City".

Article and photos: THANH HUYEN

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