Diversified sunscreen product market

As the weather begins to enter its peak heat, the market for sun protection products is also more vibrant. From skin care cosmetics with high UV protection index, to multi-functional sun protection clothing with eye-catching designs and reasonable prices, consumers have more options to protect their skin under the harsh summer sun.

A variety of sunscreen products are available in stores, ready for the peak sunny season.

At markets, fashion stores or e-commerce sites, it is easy to see that purchasing power for sunscreen products has started to boom since the beginning of April. According to Ms. Le Thi Kim Chi - owner of Kim Chi fashion store at Vinh Long market, compared to normal days, the number of customers looking to buy sunscreen products has increased slightly by about 10-20%.

“Female customers are interested in buying sun protection accessories. Sun protection dresses and sun protection bodysuits are hot selling items, along with thin jackets that are easy to wear in many weather conditions,” said Ms. Chi.

Not simply “sun protection equipment”, the current models of sun protection shirts and skirts have improved a lot in terms of design and material. Sun protection skirts are sewn in a one-piece, long shape, combined with a layer of breathable mesh, with a convenient zipper. Sun protection shirts are designed in a straight shape, with gloves and a hood. Most customers prefer products in the price range of 100,000-150,000 VND, cool fabric, good protection, easy to wash, quick to dry.

While male customers prefer thick khaki jackets, women often look for cool, light cotton jackets, with common prices ranging from 130,000-180,000 VND/product.

“Every day I consult many customers, some of whom do not buy online but bring pictures to find similar models, so the store is also flexible in importing many new models,” said Ms. Chi. Not only dresses, accessories such as gloves, sunglasses, wide-brimmed hats, and UV-protective masks are also sold in a variety of prices from a few dozen to over a hundred thousand VND, depending on the material and brand.

Along with covering up with clothes, the need for skin care during the sunny season also increases. According to Ms. Nguyen Thi My Thu - owner of Hong Hanh cosmetics store (Ward 1, Vinh Long City), sunscreen products with UV protection index (SPF) of 45+ are popular, especially the line that integrates additional skin care, light skin tone lifting or convenient mineral spray.

“Mist spray products are chosen by many young customers because they are not sticky and easy to carry. Products priced from 200,000-300,000 VND are dominant because they are both affordable and have a clear brand. Customers are also paying more attention to the correct way of using them, such as applying 20 minutes before, reapplying every 4-5 hours, and washing their face before and after use,” Ms. Thu advised.

As a delivery person for a fresh flower shop, Ms. Pham Bao Quynh (Truong An Ward, Vinh Long City) said that she is almost "sunburned" all day because her job requires her to move around constantly. On hot sunny days, she prefers to choose a two-layer, long-sleeved sun-protective dress, combined with a hooded jacket and full-body gloves. "To protect my skin, I choose sun-protective products with a clear UV protection index, buy them at reputable addresses to get detailed advice, and easily return the product when needed. On average, I spend about 400,000-500,000 VND on dresses, sunscreen cosmetics during peak heat," Ms. Quynh shared.

The bustling market has led to concerns about product quality. Experts recommend that consumers should prioritize choosing products with reputable brands and clear origins, and buy them at official stores or e-commerce sites. In particular, with products used directly on the skin such as sunscreen and mineral sprays that provide moisture to the skin, it is necessary to consult a dermatologist and avoid buying cheap products of unknown origin to protect your health.

According to the provincial Market Management Department, in the past time, market management teams have inspected 52 fashion business cases, discovered 48 violations with 51 acts such as trading in smuggled goods, goods of unknown origin, not listing prices...

The total administrative fine was over 420 million VND; confiscated infringing clothing worth over 135 million VND, and forced to remedy the consequences with the value of the exhibits being nearly 1.54 billion VND. The cosmetics sector was no exception, after 20 inspections, there were 13 violations, mainly goods of unknown origin and label violations. The total value of the infringing goods handled was over 178 million VND, with an administrative fine of over 77 million VND.

Article and photos: THAO TIEN

Source: https://baovinhlong.vn/kinh-te/202504/da-dang-thi-truong-san-pham-chong-nang-8420baf/