To make indigenous culture a real tourism product

Recently, reality TV shows that exploit rural life and daily experiences such as “Haha Family”, “2 Days 1 Night”, “Celebrities Joining the Army”... have recorded impressive growth in viewership, far exceeding the average, while creating a strong ripple effect on social networks with millions of interactions.

Illustration photo.

Reality game shows not only bring laughter, but also revive the image of the countryside with new appeal. From television to reality, mass media is playing the role of a strong bridge between the public and the Vietnamese countryside - a place that not only has mud, but also has the potential to develop green, cultural, and sustainable tourism .

It is no coincidence that audiences increasingly love these shows. The appeal of the show comes not only from its entertainment value, but also from the need to see genuine moments amidst an increasingly “virtual” and glamorous life. In other words, it is a slower pace of life, helping viewers feel the show more deeply.

But one thing that is also easily noticed by the audience is the abuse of familiar artists, with repetitive motifs, stories and styles. Sometimes, there are names that appear frequently on many programs, making the audience fall into a state of boredom, even fatigue.

With the increasing number of rural game shows, some viewers say that the shows are still “monochromatic” when using images of the countryside but not very creative. Some artists do not understand the knowledge and unique identity of each rural area, so it is easy to create controversy with the audience. A major weakness of rural shows is that they are difficult to reach many audience segments and lack competitiveness with other game shows. Some shows after several seasons of broadcasting no longer maintain their appeal, and even producers run out of money and ideas, so they postpone the production of new seasons.

Tourism experts have warned that the countryside is a heritage area, so exploitation must be done with extreme caution. A game show can unintentionally trivialize or even distort local culture, turning customs and practices into jokes, hurting the pride of local people. The consequences can be "instant noodle" tourism fever, tourists flocking to check-in and then quickly forgetting, overloading infrastructure, littering and not bringing sustainable benefits to the community.

Village game shows are creating a wave of popular entertainment and paving the way for a potential form of tourism - agricultural tourism. Laughter and curiosity are initially an effective magnet, but to retain visitors and build a sustainable tourism model, the content must go beyond simple comedy. This is where the challenges and requirements for depth arise, as the influence of celebrities is also a "double-edged sword".

Accordingly, for the model of combining media and agricultural tourism to develop in the long term, it cannot rely on the individual efforts of a few producers or a few artists. It requires a resonance, a symphony of harmony from many different factors.

daidoanket.vn

Source: https://baolaocai.vn/de-van-hoa-ban-dia-thuc-su-la-san-pham-du-lich-post878824.html