Shopping in the digital age

As a businesswoman selling clothes and cosmetics, with her husband working far from home and raising two young children alone, Ms. Tran Thi Sam (residential group 14, Tan Phong ward) hardly has any time to go to the market like before. The combination of her business and family responsibilities makes arranging time for daily shopping and living a difficult task. In recent years, online shopping has helped her become more proactive in managing her life.

Ms. Sam shared: "Whenever I have free time, I can order food and household items by phone. The goods are delivered right to my door, saving me a lot of time, especially for busy people."

Công việc buôn bán bận rộn, chị Trần Thị Sâm (tổ dân phố 14, phường Tân Phong) thường lựa chọn mua sắm online để tiết kiệm thời gian.

Busy with her business, Ms. Tran Thi Sam (residential group 14, Tan Phong ward) proactively chose online shopping to ensure her family's daily life was not disrupted.

It's not just Ms. Sam's family; many households in the province are gradually developing the habit of shopping through digital platforms. Ms. Vang Thi Pang's family in Lao Ty Phung residential area (Tan Phong ward) used to go to the market almost every day to buy food. However, in recent years, she has switched to ordering through social media and online shopping applications.

According to Ms. Pằng, this shopping method saves her family travel time and is convenient on busy days. At the same time, it allows them to proactively control their spending without having to go to the market as often as before.

Ms. Vang Thi Pang, residing in Lao Ty Phung residential area, Tan Phong ward, uses a smartphone to order goods online.

Faced with the increasing demand for online shopping, many grocery stores, food businesses, and supermarket chains in the area have quickly adapted their operating methods. Besides direct sales, these businesses are proactively taking orders via phone, social media, and shopping apps, and organizing home delivery, contributing to improved customer service quality.

Ms. Quach Thi Thuong Huyen (an employee at Winmart+ supermarket, Tran Phu Street, Tan Phong Ward) said: "The number of customers ordering online has increased significantly, especially for food and daily consumer goods. Implementing home delivery helps the supermarket serve customers better and meet people's need for convenient shopping."

Not only supermarkets, but many small-scale traders are also proactively applying technology to their businesses. Ms. Lo Thi Thom from Zone 8 (Than Uyen commune) shared that, in addition to selling directly at home, she also promotes her cham cheo products on social media, accepts orders, and delivers them to customers' doorsteps as requested. Thanks to this, her family's products are not only consumed locally but are also known to many customers in other areas, leading to an increase in customers and a more stable market.

Understanding consumer needs, Winmart supermarket chain in the province always has goods readily available to serve online shoppers.

However, despite the convenience of online shopping, many people still maintain the habit of going to traditional markets. This is because directly selecting fresh produce, chatting with vendors, and experiencing the bustling atmosphere of the market remain familiar and irreplaceable aspects of daily life. The coexistence of traditional markets and modern shopping methods has created a diverse picture in people's consumption habits.

Shopping in the digital age is not just a change in shopping methods, but also reflects people's flexible adaptation to the modern pace of life. Regardless of the chosen method, the common goal remains to meet daily needs, save time, and gradually improve the quality of life.