Actress Lan Phuong is a judge on the game show 'When Women Take Control'

When Women Lead is a project to develop the initiative "Vietnamese Women Confidently Do Business " with the goal of inspiring millions of Vietnamese women.

This is a game show that brings a fresh perspective on a creative field full of potential, providing moments of entertainment through humorous interactions between contestants and judges.

Actress Lan Phuong (right) is one of the judges of the game show When Women Are the Boss.

In addition, the audience also had the opportunity to access a lot of useful knowledge from the sharp comments of the judges who are experienced in the fields of business, startups, and marketing such as: Ms. Dang Thuy Ha, Director of Consumer Behavior Research in the Northern region of NielsenIQ Vietnam, member of the VMCC Advisory Board; Mr. Tuan Ha, Chairman of Vinalink, Online Marketing Training Academy, Member of the Vietnam E-commerce Association; Mr. Nguyen Thanh Nam, founder of FUNiX....

MC Tran Ngoc and Dang Thu Ha join the game show as hosts, bringing fresh and youthful energy.

In addition, the presence of famous guests with experience and practical business knowledge such as editor Ngoc Trinh and actress Lan Phuong as judges promises to bring many new perspectives and interesting colors.

When Women Are in Charge, it also gathers a team of young consultants and coaches with experience and impressive achievements on digital platforms such as Donnie Chu, Tran Manh Duy, MC Khanh Vy, Phung Thai Hoc and Doan Ky, who accompany and support the contestants in the program's challenges.

Prize up to 100 million VND

Immediately after the launch, there were nearly 500 applications, the organizers selected 20 candidates to enter the selection round to share their inspiring startup stories and introduce their products to the jury. The 5 best candidates were selected to continue to the challenge round.

In each challenge round, 5 contestants will overcome challenges including: creating videos that can attract target customers, creating videos that can convert, and managing risks. Before each challenge, contestants will learn skills from leading experts in each field. These are important knowledge and skills to help contestants understand digital marketing and apply them to online business.

After each challenge, the judges and the audience in the studio will score the presentation. The two contestants with the highest scores after 3 challenges will advance to the final round, where the final challenge is an online sales session (livestream).

Through this important challenge, contestants will demonstrate their ability to promote products and convince audiences to buy online. The overall winner will be the owner of a prize worth 100 million VND.

"The Internet opens up a new opportunity for many women to do business and find customers. That's why we want to create a program that inspires them to start a business and have a happier life," said Pham Hoang Diep, the program's producer.

As a judge, Mr. Nguyen Thanh Nam, founder of FUNiX, shared: "The program not only honors women but also encourages and truly helps them to have the opportunity to use digital platforms to convey their success stories, this is a very humane idea".

The program will be broadcast every Thursday, on VTV3 channel, starting from July 27.

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